Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Lassoo Forms Strategic Alliance with Global Player

Lassoo Forms Strategic Alliance with Global Player

Auckland: Leading independent media and PR agency Lassoo announced today it has formed a strategic alliance with global media company Havas Media Group.

Founded over a decade ago, Lassoo Media and PR has established itself as an innovative company, pioneering convergence between media, PR and digital.

Like Havas Media, Lassoo views itself as a challenger brand and one of New Zealand’s leading independent media and PR companies. Operating on both side of the Tasman, Lassoo’s clients include Red Bull, Sleepyhead, Cavalier Bremworth and Southern Cross Travel Insurance.

“We are delighted to announce our strategic alliance with Havas Media, one of the world’s largest communications groups. We share similar values and vision and see this alliance as a natural evolution for Lassoo,” says co-Founder and Owner Anna St George.

“Havas Media seamlessly brings together digital, data and content in what can be a confusing landscape to navigate. This fits perfectly with Lassoo’s model and the needs of our clients”.

Bridgette Franklin, Lassoo co-Founder and Owner, adds, “It is great news for our clients who will enjoy the combined benefits of Lassoo’s agile independence and Havas Media’s global knowledge and tools, leading to an increased ability to harness advancements in the fast-growing digital arena.”

“Under the partnership, Lassoo will have access to Havas Media’s international suite of leading-edge digital, media and research resources whilst providing Havas with greater insights and a presence in New Zealand, “Franklin said.

As a result of this strategic alliance Lassoo will support Havas Media’s international requirements in the New Zealand market.

Both companies are still run by their founders who remain actively involved in the businesses and both invest extensively in experience and expertise.


Vishnu Mohan, CEO of Havas Media Group, Asia Pacific says: “We are very excited about our future with Lassoo Havas Media and PR, and having a presence in the New Zealand market. We have been considering our growth options in the region for some time and wanted to join forces with a respected team who share our philosophy and ambitions.”

-ENDS-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Revenue Renewal: Tax Modernisation Programme Launched

Revenue Minister Todd McClay today released the first two in a series of public consultations designed to modernise and simplify the tax system. More>>

ALSO:

Scoop Business:
NZ Puts Seven New Oil And Gas Areas Put Up For Tender

A total of seven new areas will be opened up to oil and gas exploration under its block offer tendering system, as the New Zealand government seeks to concentrate activity in a few strategically chosen areas. More>>

ALSO:

Half Full: Dairy Payouts Steady, Cash Will Be Tight

Industry body DairyNZ is advising farmers to focus on strong cashflow management as they look ahead to the 2015-16 season following Fonterra's half-year results announcement today. More>>

ALSO:

First Union: Cotton On Plans To Use “Tea Break” Law

“The Prime Minister reassured New Zealanders that ‘post the passing of this law, will you all of a sudden find thousands of workers who are denied having a tea break? The answer is absolutely not’... Cotton On is proposing to remove tea and meal breaks for workers in its safety sensitive distribution centre. How long before other major chains try and follow suit?” More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news