Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Lassoo Forms Strategic Alliance with Global Player

Lassoo Forms Strategic Alliance with Global Player

Auckland: Leading independent media and PR agency Lassoo announced today it has formed a strategic alliance with global media company Havas Media Group.

Founded over a decade ago, Lassoo Media and PR has established itself as an innovative company, pioneering convergence between media, PR and digital.

Like Havas Media, Lassoo views itself as a challenger brand and one of New Zealand’s leading independent media and PR companies. Operating on both side of the Tasman, Lassoo’s clients include Red Bull, Sleepyhead, Cavalier Bremworth and Southern Cross Travel Insurance.

“We are delighted to announce our strategic alliance with Havas Media, one of the world’s largest communications groups. We share similar values and vision and see this alliance as a natural evolution for Lassoo,” says co-Founder and Owner Anna St George.

“Havas Media seamlessly brings together digital, data and content in what can be a confusing landscape to navigate. This fits perfectly with Lassoo’s model and the needs of our clients”.

Bridgette Franklin, Lassoo co-Founder and Owner, adds, “It is great news for our clients who will enjoy the combined benefits of Lassoo’s agile independence and Havas Media’s global knowledge and tools, leading to an increased ability to harness advancements in the fast-growing digital arena.”

“Under the partnership, Lassoo will have access to Havas Media’s international suite of leading-edge digital, media and research resources whilst providing Havas with greater insights and a presence in New Zealand, “Franklin said.

As a result of this strategic alliance Lassoo will support Havas Media’s international requirements in the New Zealand market.

Both companies are still run by their founders who remain actively involved in the businesses and both invest extensively in experience and expertise.


Vishnu Mohan, CEO of Havas Media Group, Asia Pacific says: “We are very excited about our future with Lassoo Havas Media and PR, and having a presence in the New Zealand market. We have been considering our growth options in the region for some time and wanted to join forces with a respected team who share our philosophy and ambitions.”

-ENDS-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news