Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Popular China talk show to feature Air New Zealand Skycouch

Media release

7 March 2014

Popular China talk show to feature Air New Zealand Skycouch

Air New Zealand’s Economy Skycouch™ seat will play a starring role in three episodes of China’s number one online talk show Morning Call.

The airline has partnered with Tourism New Zealand to bring the show and its celebrity host to New Zealand to shoot several themed episodes in Auckland, Wellington and Queenstown, which will screen in China in April.

Morning Call host Gao Xiaosong will anchor the talk show from Air New Zealand’s innovative Economy Skycouch™, overlooking Auckland’s Waitemata Harbour.

Air New Zealand Regional General Manager Asia Sandeep Bahl says the show provides money-can’t-buy exposure for both New Zealand and Air New Zealand.

“An average of three million people tune in for each episode of Morning Call. This is a huge opportunity to showcase New Zealand and Air New Zealand’s Economy Skycouch™ which will be available to our Chinese customers for the first time as the refurbished 777-200 and new 787-9 aircraft begin flying to Shanghai later this year.

“Furthermore, host Gao Xiaosong has a huge social media presence with more than 35 million followers on Chinese micro-blog site Weibo. A tweet following his Air New Zealand flight to Auckland on 2 March has already been viewed over 1.4 million times.”

Tourism New Zealand’s General Manager Asia David Craig says by partnering with Air New Zealand the two can extend the reach and influence of Gao Xiaosong and Morning Call in telling the New Zealand story to a Chinese audience.

“In addition to the three talk show episodes being filmed here there will also be three travel episodes on New Zealand destinations.

“We know that awareness of New Zealand continues to grow in China, this serves as a great opportunity to take advantage of that momentum and further extend our exposure to a huge audience in one of our key markets.”

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Season Ends: Is Whitebaiting Sustainable?

The whitebait fry - considered a delicacy by many - are the juveniles of five species of galaxiid, four of which are considered threatened or declining. The SMC asked freshwater experts for their views on the sustainability of the whitebait fishery and whether we're doing enough to monitor the five species of galaxiid that make up whitebait. More>>

ALSO:

Crown Accounts: Smaller-Than-Expected Four-Month Deficit

The New Zealand government's accounts recorded a smaller-than-forecast deficit in the first four months of the fiscal year on a higher-than-expected inflow of corporate and goods and services tax. More>>

ALSO:

On For Christmas: KiwiRail Ferries Back In Full Operation After Quake

KiwiRail’s Interislander ferries are back in full operation for the first time since the Kaikoura earthquake, with the railspan that allows rail wagons to be loaded on the Aratere now restored. More>>

ALSO:

Comerce Commission Investigation: Prosecutions Over Steel Mesh Labelling

Steel & Tube Holdings, along with two other companies, will be prosecuted by the Commerce Commission following the regulator's investigation into seismic steel mesh, while Fletcher Building's steel division has been given a warning. More>>

ALSO:

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news