Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Popular China talk show to feature Air New Zealand Skycouch

Media release

7 March 2014

Popular China talk show to feature Air New Zealand Skycouch

Air New Zealand’s Economy Skycouch™ seat will play a starring role in three episodes of China’s number one online talk show Morning Call.

The airline has partnered with Tourism New Zealand to bring the show and its celebrity host to New Zealand to shoot several themed episodes in Auckland, Wellington and Queenstown, which will screen in China in April.

Morning Call host Gao Xiaosong will anchor the talk show from Air New Zealand’s innovative Economy Skycouch™, overlooking Auckland’s Waitemata Harbour.

Air New Zealand Regional General Manager Asia Sandeep Bahl says the show provides money-can’t-buy exposure for both New Zealand and Air New Zealand.

“An average of three million people tune in for each episode of Morning Call. This is a huge opportunity to showcase New Zealand and Air New Zealand’s Economy Skycouch™ which will be available to our Chinese customers for the first time as the refurbished 777-200 and new 787-9 aircraft begin flying to Shanghai later this year.

“Furthermore, host Gao Xiaosong has a huge social media presence with more than 35 million followers on Chinese micro-blog site Weibo. A tweet following his Air New Zealand flight to Auckland on 2 March has already been viewed over 1.4 million times.”

Tourism New Zealand’s General Manager Asia David Craig says by partnering with Air New Zealand the two can extend the reach and influence of Gao Xiaosong and Morning Call in telling the New Zealand story to a Chinese audience.

“In addition to the three talk show episodes being filmed here there will also be three travel episodes on New Zealand destinations.

“We know that awareness of New Zealand continues to grow in China, this serves as a great opportunity to take advantage of that momentum and further extend our exposure to a huge audience in one of our key markets.”

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news