Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Popular China talk show to feature Air New Zealand Skycouch

Media release

7 March 2014

Popular China talk show to feature Air New Zealand Skycouch

Air New Zealand’s Economy Skycouch™ seat will play a starring role in three episodes of China’s number one online talk show Morning Call.

The airline has partnered with Tourism New Zealand to bring the show and its celebrity host to New Zealand to shoot several themed episodes in Auckland, Wellington and Queenstown, which will screen in China in April.

Morning Call host Gao Xiaosong will anchor the talk show from Air New Zealand’s innovative Economy Skycouch™, overlooking Auckland’s Waitemata Harbour.

Air New Zealand Regional General Manager Asia Sandeep Bahl says the show provides money-can’t-buy exposure for both New Zealand and Air New Zealand.

“An average of three million people tune in for each episode of Morning Call. This is a huge opportunity to showcase New Zealand and Air New Zealand’s Economy Skycouch™ which will be available to our Chinese customers for the first time as the refurbished 777-200 and new 787-9 aircraft begin flying to Shanghai later this year.

“Furthermore, host Gao Xiaosong has a huge social media presence with more than 35 million followers on Chinese micro-blog site Weibo. A tweet following his Air New Zealand flight to Auckland on 2 March has already been viewed over 1.4 million times.”

Tourism New Zealand’s General Manager Asia David Craig says by partnering with Air New Zealand the two can extend the reach and influence of Gao Xiaosong and Morning Call in telling the New Zealand story to a Chinese audience.

“In addition to the three talk show episodes being filmed here there will also be three travel episodes on New Zealand destinations.

“We know that awareness of New Zealand continues to grow in China, this serves as a great opportunity to take advantage of that momentum and further extend our exposure to a huge audience in one of our key markets.”

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news