Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Popular China talk show to feature Air New Zealand Skycouch

Media release

7 March 2014

Popular China talk show to feature Air New Zealand Skycouch

Air New Zealand’s Economy Skycouch™ seat will play a starring role in three episodes of China’s number one online talk show Morning Call.

The airline has partnered with Tourism New Zealand to bring the show and its celebrity host to New Zealand to shoot several themed episodes in Auckland, Wellington and Queenstown, which will screen in China in April.

Morning Call host Gao Xiaosong will anchor the talk show from Air New Zealand’s innovative Economy Skycouch™, overlooking Auckland’s Waitemata Harbour.

Air New Zealand Regional General Manager Asia Sandeep Bahl says the show provides money-can’t-buy exposure for both New Zealand and Air New Zealand.

“An average of three million people tune in for each episode of Morning Call. This is a huge opportunity to showcase New Zealand and Air New Zealand’s Economy Skycouch™ which will be available to our Chinese customers for the first time as the refurbished 777-200 and new 787-9 aircraft begin flying to Shanghai later this year.

“Furthermore, host Gao Xiaosong has a huge social media presence with more than 35 million followers on Chinese micro-blog site Weibo. A tweet following his Air New Zealand flight to Auckland on 2 March has already been viewed over 1.4 million times.”

Tourism New Zealand’s General Manager Asia David Craig says by partnering with Air New Zealand the two can extend the reach and influence of Gao Xiaosong and Morning Call in telling the New Zealand story to a Chinese audience.

“In addition to the three talk show episodes being filmed here there will also be three travel episodes on New Zealand destinations.

“We know that awareness of New Zealand continues to grow in China, this serves as a great opportunity to take advantage of that momentum and further extend our exposure to a huge audience in one of our key markets.”

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

GDP: NZ Economy Grows Faster-Than-Forecast 0.7%

New Zealand's economy grew at a faster pace than expected in the first quarter of 2016 as construction expanded at the quickest rate in two years. The kiwi dollar jumped after the data was released. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news