Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


ASB ‘Like Loan’ campaign returns with innovative edge

UNDER EMBARGO UNTIL
10 March 2014

Interest rate in the hands of Kiwis as ASB ‘Like Loan’ campaign returns with innovative edge

The latest iteration of the award winning ASB ‘Like Loan’ launches today, debuting a New Zealand first, an integrated media campaign fusing social media and live TV commercials.

Every Monday for three weeks starting today, Facebook users have the opportunity to win a special home loan rate determined by how many people ‘like’ the rate through a dedicated Facebook app between 6pm and 10pm.

In a ground-breaking move, the real-time decreasing rate on Facebook will be integrated live into TV adverts on TVNZ channels TV One and TV2 throughout the evening – no other brand in New Zealand has used this innovation before.

Experiential, social media, banners and radio streams will also work together to promote the live, dropping rate.

If a user enters the prize draw, and provided they meet ASB’s home lending criteria, they will go in the draw to win a special fixed term home loan rate determined that day based on the number of ‘likes’ accumulated. The lowest rate in 2013 was 1.1504%.

“ASB is excited to be offering Like Loan again and this time, pushing the boundaries even further with a new innovation to play to the growing consumer trend of cross-platform consumption,” says Anna Curzon, ASB’s General Manager of Marketing. “Research[1] shows that more than 90 percent of people move spontaneously between devices and screens, which is why we are fusing the live, dropping rate on the Like Loan app with television adverts.”

“It’s a fantastic opportunity for three lucky home owners to win a great value fixed interest rate and who knows how low it will go?”

The 2013 Like Loan campaign generated outstanding results with over 27,000 total entries. 65% of participants were not ASB customers, indicating the initiative’s appeal to all Kiwi home owners and buyers.

The 2013 campaign was recently awarded Gold in the financial services category at the New Zealand Direct Marketing Awards and was awarded one Gold and two Silvers at the AXIS Awards.

For more information visit www.asb.co.nz/likeloan

ENDS

1) Statistic from Del Phan, Google Mobile Ads Marketing, 2012.

You need to be 18 or over to participate. Terms and conditions apply.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news