Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Hoplivion at Brewday

MEDIA RELEASE

Monday, 10 March 2014

Hoplivion at Brewday

They came from far and wide to drink IPAs, APAs and Pilsnersand left with great memories after Saturday’s Greater Wellington Region BrewDay held in Martinborough.

BrewDay event manager Karen Aitken says the sold out event attracted 1850 craft beer enthusiasts from all around the country and helped cement Greater Wellington region’s growing reputation as the craft beer capital of New Zealand.

“The feedback I received from both the brewers and distillers was fantastic and festival-goers all commented on the relaxed atmosphere, the variety of beers and non-alcoholic drinks on offer and how reasonably priced everything, including the food, was,” she says.

The second annual BrewDay was held a short walk from Martinborough’s town square on a festival site dotted with marquees, haybales and sun umbrellas. Many members of the crowd took the opportunity to attend seminars and a pub quiz, while others revelled in the late summer sun listening to live music performed by Circa, The Pelorus Trust Wellington Brass Band, Mr Groove and The Noodles.

Festival goers were able to sample beers from Martinborough Brewery, Regent 58 and Peak Brewery (Wairarapa); Panhead Custom Ales, Baylands Brewery, ParrotDog, Fork and Brewer, Blackdog Brew Co, Yeastie Boys, Funk Estate, Kereru Brewery and Garage Project, (Wellington) and Tuatara, Northend (Kapiti). Many of these brewers created a special beer for the day with the theme “Summer of Saison”. There were also non-alcoholic beverages from Hardie Boys, Six Barrel Sodas, Kapiti Kitchen and Bees Blessing.

In addition the new Wellington based Vodka brand “The Pimps Spirit” was launched at BrewDay. Justin Newton, the managing director of Aotearoa Intelligence who makes the Vanilla infused vodka said he was “totally blown away” by the positive comments coming from the public even admitting he ran out of vodka at 5pm, underestimating how popular it would be. Newton who shared a stand with Mark Atkin, the managing director of WildFern, a Wellington based premium liqueur company, says the collaboration worked well – with both offerings selling out.

“We had to get more splits from the 4 Square to make up cocktails on the fly with what spirit we had left, just to keep patrons happy as long as possible,” says Mr Atkin. “Out first product to sell out was the Tropical Glacier – about 2pm.”


Karen Aitken says she was thrilled with the well behaved crowd and was confident BrewDay would become an annual event on the calendar.

“It was just awesome to be able to create a great day out for everyone – for the stallholders and the crowd, I think it really helps the greater Wellington region’s economy as there are so many start-up companies involved in the day,” she says

She also thanked the volunteers and sponsors / partners who made the event possible.

ENDS

Web address is www.brewday.co.nz
Twitter: GW_Brewday
Facebook: GreaterWellingtonBrewday

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news