Hoplivion at Brewday
Monday, 10 March 2014
Hoplivion at Brewday
They came from far and wide to drink IPAs, APAs and Pilsnersand left with great memories after Saturday’s Greater Wellington Region BrewDay held in Martinborough.
BrewDay event manager Karen Aitken says the sold out event attracted 1850 craft beer enthusiasts from all around the country and helped cement Greater Wellington region’s growing reputation as the craft beer capital of New Zealand.
“The feedback I received from both the brewers and distillers was fantastic and festival-goers all commented on the relaxed atmosphere, the variety of beers and non-alcoholic drinks on offer and how reasonably priced everything, including the food, was,” she says.
The second annual BrewDay was held a short walk from Martinborough’s town square on a festival site dotted with marquees, haybales and sun umbrellas. Many members of the crowd took the opportunity to attend seminars and a pub quiz, while others revelled in the late summer sun listening to live music performed by Circa, The Pelorus Trust Wellington Brass Band, Mr Groove and The Noodles.
Festival goers were able to sample beers from Martinborough Brewery, Regent 58 and Peak Brewery (Wairarapa); Panhead Custom Ales, Baylands Brewery, ParrotDog, Fork and Brewer, Blackdog Brew Co, Yeastie Boys, Funk Estate, Kereru Brewery and Garage Project, (Wellington) and Tuatara, Northend (Kapiti). Many of these brewers created a special beer for the day with the theme “Summer of Saison”. There were also non-alcoholic beverages from Hardie Boys, Six Barrel Sodas, Kapiti Kitchen and Bees Blessing.
In addition the new Wellington based Vodka brand “The Pimps Spirit” was launched at BrewDay. Justin Newton, the managing director of Aotearoa Intelligence who makes the Vanilla infused vodka said he was “totally blown away” by the positive comments coming from the public even admitting he ran out of vodka at 5pm, underestimating how popular it would be. Newton who shared a stand with Mark Atkin, the managing director of WildFern, a Wellington based premium liqueur company, says the collaboration worked well – with both offerings selling out.
“We had to get more splits from the 4 Square to make up cocktails on the fly with what spirit we had left, just to keep patrons happy as long as possible,” says Mr Atkin. “Out first product to sell out was the Tropical Glacier – about 2pm.”
Karen Aitken says she was thrilled with the well behaved crowd and was confident BrewDay would become an annual event on the calendar.
“It was just awesome to be able to create a great day out for everyone – for the stallholders and the crowd, I think it really helps the greater Wellington region’s economy as there are so many start-up companies involved in the day,” she says
She also thanked the volunteers and sponsors / partners who made the event possible.
Web address is