Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Hoplivion at Brewday

MEDIA RELEASE

Monday, 10 March 2014

Hoplivion at Brewday

They came from far and wide to drink IPAs, APAs and Pilsnersand left with great memories after Saturday’s Greater Wellington Region BrewDay held in Martinborough.

BrewDay event manager Karen Aitken says the sold out event attracted 1850 craft beer enthusiasts from all around the country and helped cement Greater Wellington region’s growing reputation as the craft beer capital of New Zealand.

“The feedback I received from both the brewers and distillers was fantastic and festival-goers all commented on the relaxed atmosphere, the variety of beers and non-alcoholic drinks on offer and how reasonably priced everything, including the food, was,” she says.

The second annual BrewDay was held a short walk from Martinborough’s town square on a festival site dotted with marquees, haybales and sun umbrellas. Many members of the crowd took the opportunity to attend seminars and a pub quiz, while others revelled in the late summer sun listening to live music performed by Circa, The Pelorus Trust Wellington Brass Band, Mr Groove and The Noodles.

Festival goers were able to sample beers from Martinborough Brewery, Regent 58 and Peak Brewery (Wairarapa); Panhead Custom Ales, Baylands Brewery, ParrotDog, Fork and Brewer, Blackdog Brew Co, Yeastie Boys, Funk Estate, Kereru Brewery and Garage Project, (Wellington) and Tuatara, Northend (Kapiti). Many of these brewers created a special beer for the day with the theme “Summer of Saison”. There were also non-alcoholic beverages from Hardie Boys, Six Barrel Sodas, Kapiti Kitchen and Bees Blessing.

In addition the new Wellington based Vodka brand “The Pimps Spirit” was launched at BrewDay. Justin Newton, the managing director of Aotearoa Intelligence who makes the Vanilla infused vodka said he was “totally blown away” by the positive comments coming from the public even admitting he ran out of vodka at 5pm, underestimating how popular it would be. Newton who shared a stand with Mark Atkin, the managing director of WildFern, a Wellington based premium liqueur company, says the collaboration worked well – with both offerings selling out.

“We had to get more splits from the 4 Square to make up cocktails on the fly with what spirit we had left, just to keep patrons happy as long as possible,” says Mr Atkin. “Out first product to sell out was the Tropical Glacier – about 2pm.”


Karen Aitken says she was thrilled with the well behaved crowd and was confident BrewDay would become an annual event on the calendar.

“It was just awesome to be able to create a great day out for everyone – for the stallholders and the crowd, I think it really helps the greater Wellington region’s economy as there are so many start-up companies involved in the day,” she says

She also thanked the volunteers and sponsors / partners who made the event possible.

ENDS

Web address is www.brewday.co.nz
Twitter: GW_Brewday
Facebook: GreaterWellingtonBrewday

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Final Frontier: Rocket Lab And NASA Sign Commercial Space Launch Agreement

Rocket Lab has signed a Commercial Space Launch Act Agreement with the National Aeronautics and Space Administration (NASA). The agreement enables Rocket Lab to use NASA resources - including personnel, facilities and equipment - for launch and reentry efforts. More>>

ALSO:

Scoop Business: Wheeler Downplays Scope For ‘Large’ Rates Fall

Reserve Bank governor Graeme Wheeler says some market commentators are predicting further declines in interest rates that would only make sense for an economy in recession, although some easing is likely to be needed to maintain New Zealand’s economic growth. More>>

ALSO:

Ruataniwha Dam: Consent Conditions Could Mean Reduced Intensity

Legal advice sought by the Hawke’s Bay Regional Council on the Ruataniwha Dam consent conditions has confirmed that farmers who sign up to take water from the dam could be required to reduce the intensity of their farming operation to meet the catchment’s strict nitrogen limit. More>>

Health And Safety: Bill Now Sees Rules Relaxed For Small Businesses

Health and safety law reform sparked by the Pike River coalmine disaster has been reported back from the industrial relations select committee with weakened requirements on small businesses to appoint health and safety representatives and committees. More>>

ALSO:

Bearing Fruit: Annual Fruit Exports Hit $2 Billion For First Time

The value of fruit exported rose 20 percent (up $330 million) for the June 2015 year when compared with the year ended June 2014. Both higher prices and a greater quantity of exports (up 9.0 percent) contributed to the overall rise. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news