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International Women's Day Inspires Empower Scholarship

International Women's Day Inspires Empower Scholarship


DDB Group New Zealand has announced a scholarship for its female staff, as part of the agency’s worldwide International Women’s Day initiative, DDB Empower.

The Empower Scholarship with be awarded to five women chosen from within the group and provides them with a senior mentor, three work/life coaching sessions and an external training course relevant to their development.

As part of their application, they are asked to name the top two issues facing women today and who they think is New Zealand’s most inspiring woman as well as what personally empowers them.

Karen Sew Hoy, Human Resources Director for DDB Group, says she is proud of the initiative. “This industry is often accused of being male-dominated and perpetuating stereotypes. We know it’s not but the more empowered women working in it, the better it will represent our nation and more than half of its people.

“The DDB Empower website struck a chord with many of the women in our office and we wanted to help celebrate this important day,” she says.

IWD is celebrated globally on March 8, and recognizes the economic, political and social achievements of women past, present and future. The “Empower” website, created by DDB Chicago, was inspired by the movement to portray real women in the media a la Getty Images’ recent “Lean In Collection.”


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