Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ new car buyers buck world trend

NZ new car buyers buck world trend


New Zealand’s new car buyers are taking a different route to the rest of the world when it comes to their choice of vehicle, Motor Trade Association (MTA) says.

Comparing New Zealand’s 10 best-selling vehicles in 2013 against the top 10 worldwide highlights just how unique the local new vehicle market is. There are few similarities, and plenty of differences, MTA spokesperson Ian Stronach says.

Toyota’s ubiquitous Corolla topped the charts locally, as well as the world overall – one of the few instances where local buying patterns showed any alignment with global trends.

New Zealand buyers showed a strong preference for practical, multi-task type vehicles, while the rest of the world tended more towards smaller and mid-sized four cylinder vehicles. With New Zealanders regularly transporting things like pets, mountain bikes, firewood and boats, vehicles here are often required to be capable of many roles.

“It’s not surprising our buyer preferences vary so much from major worldwide trends. Cars tend to be more of a focus in the lives and lifestyles of New Zealanders than in other parts of the world, where they are sometimes regarded solely as an urban transportation solution. Many Kiwis are still strongly inclined towards outside activities, and the choice of vehicles tends to reflect this,” Stronach says.

New Zealand’s ‘Top 10’ featured two sport utility vehicles (SUVs), four utilitys and just four standard passenger vehicles. Worldwide, it was a much different picture, with eight passenger cars and just one SUV and one utility.

Interestingly, several models that have featured strongly in both New Zealand new and used import sales charts over the years have had less impact on the world stage; our long-time favourite large car, the Holden Commodore doesn’t even make the top 100 models, while the well-performing Suzuki Swift just makes the list, in 99th place.

With the exception of Ford’s F Series range of large pickups, all the models in the world’s best selling list are available in New Zealand.

“Obviously every market will consider itself unique, but in New Zealand’s case there might be a bit more substance to that notion. If what we drive says anything about us, it might be that we place a priority on functionality and flexibility; we like our vehicles to be capable of more than one task, and we
don’t follow every trend that originates offshore,” Stronach says.

2013 Rank New Zealand Top 10

1 Toyota Corolla car Toyota Corolla car

2 Toyota Hilux utility Ford Focus car

3 Ford Ranger utility Ford F Series utility

4 Suzuki Swift car Hyundai Elantra car

5 Holden Commodore car Toyota Camry car

6 Toyota RAV4 SUV Honda CR-V SUV

(Source: NZTA)

7 Nissan Navara utility Chevrolet Cruze car

8 Holden Colorado utility Volkswagen Golf car

9 Toyota Yaris car Ford Fiesta car

10 Holden Captiva SUV Volkswagen Polo car

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news