Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ new car buyers buck world trend

NZ new car buyers buck world trend


New Zealand’s new car buyers are taking a different route to the rest of the world when it comes to their choice of vehicle, Motor Trade Association (MTA) says.

Comparing New Zealand’s 10 best-selling vehicles in 2013 against the top 10 worldwide highlights just how unique the local new vehicle market is. There are few similarities, and plenty of differences, MTA spokesperson Ian Stronach says.

Toyota’s ubiquitous Corolla topped the charts locally, as well as the world overall – one of the few instances where local buying patterns showed any alignment with global trends.

New Zealand buyers showed a strong preference for practical, multi-task type vehicles, while the rest of the world tended more towards smaller and mid-sized four cylinder vehicles. With New Zealanders regularly transporting things like pets, mountain bikes, firewood and boats, vehicles here are often required to be capable of many roles.

“It’s not surprising our buyer preferences vary so much from major worldwide trends. Cars tend to be more of a focus in the lives and lifestyles of New Zealanders than in other parts of the world, where they are sometimes regarded solely as an urban transportation solution. Many Kiwis are still strongly inclined towards outside activities, and the choice of vehicles tends to reflect this,” Stronach says.

New Zealand’s ‘Top 10’ featured two sport utility vehicles (SUVs), four utilitys and just four standard passenger vehicles. Worldwide, it was a much different picture, with eight passenger cars and just one SUV and one utility.

Interestingly, several models that have featured strongly in both New Zealand new and used import sales charts over the years have had less impact on the world stage; our long-time favourite large car, the Holden Commodore doesn’t even make the top 100 models, while the well-performing Suzuki Swift just makes the list, in 99th place.

With the exception of Ford’s F Series range of large pickups, all the models in the world’s best selling list are available in New Zealand.

“Obviously every market will consider itself unique, but in New Zealand’s case there might be a bit more substance to that notion. If what we drive says anything about us, it might be that we place a priority on functionality and flexibility; we like our vehicles to be capable of more than one task, and we
don’t follow every trend that originates offshore,” Stronach says.

2013 Rank New Zealand Top 10

1 Toyota Corolla car Toyota Corolla car

2 Toyota Hilux utility Ford Focus car

3 Ford Ranger utility Ford F Series utility

4 Suzuki Swift car Hyundai Elantra car

5 Holden Commodore car Toyota Camry car

6 Toyota RAV4 SUV Honda CR-V SUV

(Source: NZTA)

7 Nissan Navara utility Chevrolet Cruze car

8 Holden Colorado utility Volkswagen Golf car

9 Toyota Yaris car Ford Fiesta car

10 Holden Captiva SUV Volkswagen Polo car

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Igniting The Spark: Bringing The Digital Enabler To Life

Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More>>

ALSO:

Ebola And NZ: Targeted Screening At Airport But Risk Low

The risk of any cases of Ebola in New Zealand remains very low, but health and border authorities are well prepared... anyone arriving in New Zealand who in the last three weeks has visited countries affected will be screened for symptoms of the disease. More>>

ALSO:

Scoop Business: Brewer Seeking Crowd-Funding Cancels Shareholders’ Dividends

Shareholders in Renaissance Brewing company, the first business to seek equity through crowd-funding in New Zealand, have cancelled their claim on $147,000 of accumulated earnings “to make Renaissance a more attractive investment opportunity.” More>>

ALSO:

It's Spark Now:
Why Telecom Wanted To Change

New Zealand led the world when Chorus demerged from Telecom. It gave us a telecommunications industry structure where the network is completely separated from the products and services it delivers. The changes brought about a new market dynamic and it dramatically changed Telecom’s role. More>>

ALSO:

Glass Half Empty: Dairy Prices Fall To Lowest Since 2012

Dairy product prices slumped to the lowest level since October 2012 in the latest GlobalDairyTrade auction, paced by whole milk powder and cheddar. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news