Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealanders forecasted to buy 15% of their wine online

MEDIA RELEASE

New Zealanders forecasted to buy 15% of their wine online says online wine retailer Rewined

Significant opportunities for local wine industry retailers by better

understanding consumers online purchasing motivations

AUCKLAND, Wednesday 12th March, 2014 – Online-only wine retailer Rewined www.rewined.co.nz predicts that the New Zealand online wine market will account for 15% of total retail sales completed online by 2018. This is based on the rise in the industry sector in the past two years and international trends.

The NZ Retailers Association in 2013 reported total alcohol sales currently only at 4% of the domestic online retail market. The report however notes key drivers to growth in the online retail space including greater variety, better pricing, the increase in mobile technology and the prevalence of social media to drive brand and product awareness.

Shannon Lawrence, Operations Manager for Rewined says, “Online wine sales are set to see massive compound growth as wine drinkers become more informed. We’re seeing more people seeking out international producers, limited releases and unusual varietals that aren’t available in supermarkets or large wine stores. The obvious place to look for them is online. Given the fierce competition and without the costs of maintaining a physical retail store, online retailers are in the most favourable position.”

One of the biggest challenges to selling products online is giving customers the ability to experience the product before making a purchase. “This is a challenge wine retailers have always faced,” Lawrence says. “We have never been able to open every bottle for every customer to sample before they buy. That customers are already comfortable buying wines based on other factors almost works to our advantage online.”

Rewined points out five factors leading customers to make an online purchase decision:

1) High resolution product imagery

2) Detailed product descriptions

3) Recommendations from other customers

4) Informative reviews

5) Social media interaction

Lawrence suggests it’s not enough just to offer customers the best prices bottle of wine. “Reading blogs and seeking connection on social media are how we now play, live and shop these days and wine retailers need embrace this and consistently engage with buyers. For example, we noticed a rise in Facebook likes for a post on the beginning of harvest. In response, we’re writing a blog series on what harvest is all about, to help readers make not only informed purchases but easy ones they can feel confident are the best for them.”

About Rewined www.rewined.co.nz

Rewined is an online only wine shop dedicated to making the wine buying process easy, fun and approachable. It is reaching educated, internet-savvy professionals, 35-50 years old, whose love of wine matches their love of food, friends and occasions. The site avoids complicated, technical information and enables people to find the best wines to suit their occasion, tastes and budget, using a guided search function.

The company was established in 2013 and is part of the Windhaven Investments portfolio.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

GDP: NZ Economy Grows Faster-Than-Forecast 0.7%

New Zealand's economy grew at a faster pace than expected in the first quarter of 2016 as construction expanded at the quickest rate in two years. The kiwi dollar jumped after the data was released. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news