Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealanders forecasted to buy 15% of their wine online

MEDIA RELEASE

New Zealanders forecasted to buy 15% of their wine online says online wine retailer Rewined

Significant opportunities for local wine industry retailers by better

understanding consumers online purchasing motivations

AUCKLAND, Wednesday 12th March, 2014 – Online-only wine retailer Rewined www.rewined.co.nz predicts that the New Zealand online wine market will account for 15% of total retail sales completed online by 2018. This is based on the rise in the industry sector in the past two years and international trends.

The NZ Retailers Association in 2013 reported total alcohol sales currently only at 4% of the domestic online retail market. The report however notes key drivers to growth in the online retail space including greater variety, better pricing, the increase in mobile technology and the prevalence of social media to drive brand and product awareness.

Shannon Lawrence, Operations Manager for Rewined says, “Online wine sales are set to see massive compound growth as wine drinkers become more informed. We’re seeing more people seeking out international producers, limited releases and unusual varietals that aren’t available in supermarkets or large wine stores. The obvious place to look for them is online. Given the fierce competition and without the costs of maintaining a physical retail store, online retailers are in the most favourable position.”

One of the biggest challenges to selling products online is giving customers the ability to experience the product before making a purchase. “This is a challenge wine retailers have always faced,” Lawrence says. “We have never been able to open every bottle for every customer to sample before they buy. That customers are already comfortable buying wines based on other factors almost works to our advantage online.”

Rewined points out five factors leading customers to make an online purchase decision:

1) High resolution product imagery

2) Detailed product descriptions

3) Recommendations from other customers

4) Informative reviews

5) Social media interaction

Lawrence suggests it’s not enough just to offer customers the best prices bottle of wine. “Reading blogs and seeking connection on social media are how we now play, live and shop these days and wine retailers need embrace this and consistently engage with buyers. For example, we noticed a rise in Facebook likes for a post on the beginning of harvest. In response, we’re writing a blog series on what harvest is all about, to help readers make not only informed purchases but easy ones they can feel confident are the best for them.”

About Rewined www.rewined.co.nz

Rewined is an online only wine shop dedicated to making the wine buying process easy, fun and approachable. It is reaching educated, internet-savvy professionals, 35-50 years old, whose love of wine matches their love of food, friends and occasions. The site avoids complicated, technical information and enables people to find the best wines to suit their occasion, tastes and budget, using a guided search function.

The company was established in 2013 and is part of the Windhaven Investments portfolio.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news