Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealanders forecasted to buy 15% of their wine online

MEDIA RELEASE

New Zealanders forecasted to buy 15% of their wine online says online wine retailer Rewined

Significant opportunities for local wine industry retailers by better

understanding consumers online purchasing motivations

AUCKLAND, Wednesday 12th March, 2014 – Online-only wine retailer Rewined www.rewined.co.nz predicts that the New Zealand online wine market will account for 15% of total retail sales completed online by 2018. This is based on the rise in the industry sector in the past two years and international trends.

The NZ Retailers Association in 2013 reported total alcohol sales currently only at 4% of the domestic online retail market. The report however notes key drivers to growth in the online retail space including greater variety, better pricing, the increase in mobile technology and the prevalence of social media to drive brand and product awareness.

Shannon Lawrence, Operations Manager for Rewined says, “Online wine sales are set to see massive compound growth as wine drinkers become more informed. We’re seeing more people seeking out international producers, limited releases and unusual varietals that aren’t available in supermarkets or large wine stores. The obvious place to look for them is online. Given the fierce competition and without the costs of maintaining a physical retail store, online retailers are in the most favourable position.”

One of the biggest challenges to selling products online is giving customers the ability to experience the product before making a purchase. “This is a challenge wine retailers have always faced,” Lawrence says. “We have never been able to open every bottle for every customer to sample before they buy. That customers are already comfortable buying wines based on other factors almost works to our advantage online.”

Rewined points out five factors leading customers to make an online purchase decision:

1) High resolution product imagery

2) Detailed product descriptions

3) Recommendations from other customers

4) Informative reviews

5) Social media interaction

Lawrence suggests it’s not enough just to offer customers the best prices bottle of wine. “Reading blogs and seeking connection on social media are how we now play, live and shop these days and wine retailers need embrace this and consistently engage with buyers. For example, we noticed a rise in Facebook likes for a post on the beginning of harvest. In response, we’re writing a blog series on what harvest is all about, to help readers make not only informed purchases but easy ones they can feel confident are the best for them.”

About Rewined www.rewined.co.nz

Rewined is an online only wine shop dedicated to making the wine buying process easy, fun and approachable. It is reaching educated, internet-savvy professionals, 35-50 years old, whose love of wine matches their love of food, friends and occasions. The site avoids complicated, technical information and enables people to find the best wines to suit their occasion, tastes and budget, using a guided search function.

The company was established in 2013 and is part of the Windhaven Investments portfolio.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news