Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New rural masthead to showcase the best of rural products


New rural masthead to showcase the best of our rural products to farmers


Entrepreneurial agritech firm Bell-Booth has signed up to showcase their innovative probiotic products Queen of Calves™ and X-Factor™ through the new rural masthead product, Field Trials, being launched by “The rural sector is our nation’s backbone,” says Richard Stevens BrandWorld’s managing director.

“It’s also the single largest opportunity for many goods and services with around 68,000 holdings nationwide and an average per farm spend of $341,000 each year.

“With those sorts of budgets farmers are very astute businessmen so you have to find clever ways to reach them. Good suppliers like Bell-Booth know the trick is not to sell to those farmers but to give them the information they need, in a format they understand so they can make the best decisions they can.”

Mirroring the best of the country’s rural programmes, Field Trials will be hosted by Kim Ellett, a rural marketing consultant, former dairy farmer and presenter of the rural TV show Grass Roots Business for “Unlike the common, ‘farmer bloke standing with his elbow on a fence post telling farmers to buy this or that product’ type of ad, Field Trials are mini-programmes, providing real facts and figures; the results of real field trials (hence the name) and useful tips and advice for farmers,” says Ellett.

“By using the skills of BrandWorld’s talented team of programme makers and editors, Field Trials gives rural suppliers the opportunity to showcase their products in an interesting and informative manner in a way and at a time farmers will find engaging.

“It’s a whole new way to talk to farmers and one we know they will appreciate. It’s really a win:win for all Field Trials is the latest masthead to be added to BrandWorld’s stable of products, which include the highly successful masthead “Family Health Diary” as well as a host of tailormade products. It builds on BrandWorld’s recent success with its Made-to-Match and The Mix products, featuring Lion’s beer and spirits brands in an engaging mini-programme/advertising format designed for both television and online

and supported by their own websites where consumers can go for more information.

Field Trials will be on air and the website will be live prior to the National Fieldays mid this year.

-Ends-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news