Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New rural masthead to showcase the best of rural products


New rural masthead to showcase the best of our rural products to farmers


Entrepreneurial agritech firm Bell-Booth has signed up to showcase their innovative probiotic products Queen of Calves™ and X-Factor™ through the new rural masthead product, Field Trials, being launched by “The rural sector is our nation’s backbone,” says Richard Stevens BrandWorld’s managing director.

“It’s also the single largest opportunity for many goods and services with around 68,000 holdings nationwide and an average per farm spend of $341,000 each year.

“With those sorts of budgets farmers are very astute businessmen so you have to find clever ways to reach them. Good suppliers like Bell-Booth know the trick is not to sell to those farmers but to give them the information they need, in a format they understand so they can make the best decisions they can.”

Mirroring the best of the country’s rural programmes, Field Trials will be hosted by Kim Ellett, a rural marketing consultant, former dairy farmer and presenter of the rural TV show Grass Roots Business for “Unlike the common, ‘farmer bloke standing with his elbow on a fence post telling farmers to buy this or that product’ type of ad, Field Trials are mini-programmes, providing real facts and figures; the results of real field trials (hence the name) and useful tips and advice for farmers,” says Ellett.

“By using the skills of BrandWorld’s talented team of programme makers and editors, Field Trials gives rural suppliers the opportunity to showcase their products in an interesting and informative manner in a way and at a time farmers will find engaging.

“It’s a whole new way to talk to farmers and one we know they will appreciate. It’s really a win:win for all Field Trials is the latest masthead to be added to BrandWorld’s stable of products, which include the highly successful masthead “Family Health Diary” as well as a host of tailormade products. It builds on BrandWorld’s recent success with its Made-to-Match and The Mix products, featuring Lion’s beer and spirits brands in an engaging mini-programme/advertising format designed for both television and online

and supported by their own websites where consumers can go for more information.

Field Trials will be on air and the website will be live prior to the National Fieldays mid this year.

-Ends-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Wheeler Downplays Scope For ‘Large’ Rates Fall

Reserve Bank governor Graeme Wheeler says some market commentators are predicting further declines in interest rates that would only make sense for an economy in recession, although some easing is likely to be needed to maintain New Zealand’s economic growth. More>>

ALSO:

Ruataniwha Dam: Consent Conditions Could Mean Reduced Intensity

Legal advice sought by the Hawke’s Bay Regional Council on the Ruataniwha Dam consent conditions has confirmed that farmers who sign up to take water from the dam could be required to reduce the intensity of their farming operation to meet the catchment’s strict nitrogen limit. More>>

Health And Safety: Bill Now Sees Rules Relaxed For Small Businesses

Health and safety law reform sparked by the Pike River coalmine disaster has been reported back from the industrial relations select committee with weakened requirements on small businesses to appoint health and safety representatives and committees. More>>

ALSO:

Bearing Fruit: Annual Fruit Exports Hit $2 Billion For First Time

The value of fruit exported rose 20 percent (up $330 million) for the June 2015 year when compared with the year ended June 2014. Both higher prices and a greater quantity of exports (up 9.0 percent) contributed to the overall rise. More>>

ALSO:

Interest Rates: NZ Dollar Jumps After RBNZ Trims OCR

The New Zealand dollar jumped more than half a US cent after Reserve Bank governor Graeme Wheeler cut the official cash rate by a quarter-point and said the currency needs to be lower, while dropping a reference to criteria that justified intervention. More>>

ALSO:

Drones: New 'World-Class' Framework For UAVs

The rules, which come into effect on 1 August, recognise the changing environment and create a world-class framework that accommodates ongoing development while still ensuring the safety of the public, property and other airspace users. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news