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New rural masthead to showcase the best of rural products


New rural masthead to showcase the best of our rural products to farmers


Entrepreneurial agritech firm Bell-Booth has signed up to showcase their innovative probiotic products Queen of Calves™ and X-Factor™ through the new rural masthead product, Field Trials, being launched by “The rural sector is our nation’s backbone,” says Richard Stevens BrandWorld’s managing director.

“It’s also the single largest opportunity for many goods and services with around 68,000 holdings nationwide and an average per farm spend of $341,000 each year.

“With those sorts of budgets farmers are very astute businessmen so you have to find clever ways to reach them. Good suppliers like Bell-Booth know the trick is not to sell to those farmers but to give them the information they need, in a format they understand so they can make the best decisions they can.”

Mirroring the best of the country’s rural programmes, Field Trials will be hosted by Kim Ellett, a rural marketing consultant, former dairy farmer and presenter of the rural TV show Grass Roots Business for “Unlike the common, ‘farmer bloke standing with his elbow on a fence post telling farmers to buy this or that product’ type of ad, Field Trials are mini-programmes, providing real facts and figures; the results of real field trials (hence the name) and useful tips and advice for farmers,” says Ellett.

“By using the skills of BrandWorld’s talented team of programme makers and editors, Field Trials gives rural suppliers the opportunity to showcase their products in an interesting and informative manner in a way and at a time farmers will find engaging.

“It’s a whole new way to talk to farmers and one we know they will appreciate. It’s really a win:win for all Field Trials is the latest masthead to be added to BrandWorld’s stable of products, which include the highly successful masthead “Family Health Diary” as well as a host of tailormade products. It builds on BrandWorld’s recent success with its Made-to-Match and The Mix products, featuring Lion’s beer and spirits brands in an engaging mini-programme/advertising format designed for both television and online

and supported by their own websites where consumers can go for more information.

Field Trials will be on air and the website will be live prior to the National Fieldays mid this year.

-Ends-

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