Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New rural masthead to showcase the best of rural products


New rural masthead to showcase the best of our rural products to farmers


Entrepreneurial agritech firm Bell-Booth has signed up to showcase their innovative probiotic products Queen of Calves™ and X-Factor™ through the new rural masthead product, Field Trials, being launched by “The rural sector is our nation’s backbone,” says Richard Stevens BrandWorld’s managing director.

“It’s also the single largest opportunity for many goods and services with around 68,000 holdings nationwide and an average per farm spend of $341,000 each year.

“With those sorts of budgets farmers are very astute businessmen so you have to find clever ways to reach them. Good suppliers like Bell-Booth know the trick is not to sell to those farmers but to give them the information they need, in a format they understand so they can make the best decisions they can.”

Mirroring the best of the country’s rural programmes, Field Trials will be hosted by Kim Ellett, a rural marketing consultant, former dairy farmer and presenter of the rural TV show Grass Roots Business for “Unlike the common, ‘farmer bloke standing with his elbow on a fence post telling farmers to buy this or that product’ type of ad, Field Trials are mini-programmes, providing real facts and figures; the results of real field trials (hence the name) and useful tips and advice for farmers,” says Ellett.

“By using the skills of BrandWorld’s talented team of programme makers and editors, Field Trials gives rural suppliers the opportunity to showcase their products in an interesting and informative manner in a way and at a time farmers will find engaging.

“It’s a whole new way to talk to farmers and one we know they will appreciate. It’s really a win:win for all Field Trials is the latest masthead to be added to BrandWorld’s stable of products, which include the highly successful masthead “Family Health Diary” as well as a host of tailormade products. It builds on BrandWorld’s recent success with its Made-to-Match and The Mix products, featuring Lion’s beer and spirits brands in an engaging mini-programme/advertising format designed for both television and online

and supported by their own websites where consumers can go for more information.

Field Trials will be on air and the website will be live prior to the National Fieldays mid this year.

-Ends-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Oil: 2017 Block Offer Petroleum Tender Launched

New Zealand is well-placed to take advantage of the economic benefits of oil and gas exploration, Energy and Resources Minister Judith Collins announced today at the launch of the 2017 Block Offer petroleum tender. More>>

ALSO:

OECD And Zero Carbon Reports: Environmental Pressures Rising In New Zealand

New Zealanders enjoy a high environmental quality of life and access to pristine wilderness. However, New Zealand’s growth model, based largely on exploiting natural resources, is starting to show its environmental limits with increasing greenhouse gas emissions and water pollution ... More>>

ALSO:

Statistics: Record Net Annual Migration Levels Continue

In the February 2017 year, 71,300 more migrants arrived in New Zealand than left, Stats NZ said today. This equalled the previous annual record set in January 2017. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news