Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New rural masthead to showcase the best of rural products

New rural masthead to showcase the best of our rural products to farmers

Entrepreneurial agritech firm Bell-Booth has signed up to showcase their innovative probiotic products Queen of Calves™ and X-Factor™ through the new rural masthead product, Field Trials, being launched by “The rural sector is our nation’s backbone,” says Richard Stevens BrandWorld’s managing director.

“It’s also the single largest opportunity for many goods and services with around 68,000 holdings nationwide and an average per farm spend of $341,000 each year.

“With those sorts of budgets farmers are very astute businessmen so you have to find clever ways to reach them. Good suppliers like Bell-Booth know the trick is not to sell to those farmers but to give them the information they need, in a format they understand so they can make the best decisions they can.”

Mirroring the best of the country’s rural programmes, Field Trials will be hosted by Kim Ellett, a rural marketing consultant, former dairy farmer and presenter of the rural TV show Grass Roots Business for “Unlike the common, ‘farmer bloke standing with his elbow on a fence post telling farmers to buy this or that product’ type of ad, Field Trials are mini-programmes, providing real facts and figures; the results of real field trials (hence the name) and useful tips and advice for farmers,” says Ellett.

“By using the skills of BrandWorld’s talented team of programme makers and editors, Field Trials gives rural suppliers the opportunity to showcase their products in an interesting and informative manner in a way and at a time farmers will find engaging.

“It’s a whole new way to talk to farmers and one we know they will appreciate. It’s really a win:win for all Field Trials is the latest masthead to be added to BrandWorld’s stable of products, which include the highly successful masthead “Family Health Diary” as well as a host of tailormade products. It builds on BrandWorld’s recent success with its Made-to-Match and The Mix products, featuring Lion’s beer and spirits brands in an engaging mini-programme/advertising format designed for both television and online

and supported by their own websites where consumers can go for more information.

Field Trials will be on air and the website will be live prior to the National Fieldays mid this year.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Scoop Review Of Books: She Means Business

As Foreman says in her conclusion, this is a business book. It opens with a brief biographical section followed by a collection of interesting tips for entrepreneurs... More>>


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Housing: English On Housing Affordability And The Economy

"Long lead times in the planning process tend to drive prices higher in the upswing of the housing cycle. And those lead times increase the risk that eight years later, when additional supply arrives, the demand shock that spurred the additional supply has reversed. The resulting excess supply could produce a price crash..." More>>


Sweet Health: Sugary Drinks Banned From Hospitals And Health Boards

All hospitals and DHBs are expected to kick sugary drinks out of their premises. University of Auckland researcher, Dr Gerhard Sundborn who also heads public health advocacy group “FIZZ”, says he welcomes the initiative. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news