Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New innovation supports confidence in NZ food exports

14 March 2014

New innovation supports confidence in NZ food exports

In a world facing increasing concerns for food safety and quality, the ability for consumers to get independently verified information about a product, right at the point of sale, is a big step forward in supporting confidence in New Zealand food exports.

Seeing the opportunity to meet this AsureQuality, global experts in food safety and quality, developed the inSight™ brand which is designed to provide consumers with additional information about the products they are buying.

The rigorous process of supply chain assessment to gain an inSight™ licence allows producers to use the inSight™ brand and a unique QR barcode on their products. By scanning the barcode with their mobile devices, shoppers are taken straight to the inSight™ website (www.aqinsight.com). Here they can view independent evidence about the product features prior to purchase.

Tenda Nutritional Foods successfully launched its range of inSight™ branded infant formula products into the Chinese market recently and is now set to release a range of kids snacks. This has created trust for its consumers by showing transparency, integrity and safety in the production process, enabling Chinese parents to make confident and informed purchase decisions.

Mark Inglis, Sales & Marketing Manager at AsureQuality, explains that inSight™ is providing a crucial point of difference for products in the busy FMCG market. “inSight™ gives consumers the opportunity to buy products, certain in the knowledge that they possess the food safety and quality attributes that matter. This is the first type of product mark that is able to address the multiple interests of consumers, and we are proud to be bringing product assurances into the 21st century.”

Features that consumers can check via the inSight™ website include environmental sustainability, ethical and animal welfare, nutrition, origin, organic status, and food quality and safety.

A number of other New Zealand companies have successfully gained an inSight™ licence and will be exporting inSight™ branded products over the coming months.

AsureQuality is a State-Owned company and a leading provider of food safety and quality assurance services to the primary production and food manufacturing sectors in over 40 countries, including New Zealand, Australia, Asia and the Middle East. It offers audit, inspection and testing services along the supply chain and has a scientific and agricultural pedigree that goes back over 100 years. The company independently verifies that food safety standards have been met assisting producers to gain access to their chosen global markets.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Drones: First Certificate Issued Under New UAV Rules

Transport Minister Simon Bridges and Associate Transport Minister Craig Foss say the first certified flight of an unmanned helicopter under new aviation rules is a great example of how they can enable commercial use. More>>

ALSO:

GE Swedes And Cow Deaths: Plant Analysis Backs Up Earlier Advice

The industry body is recommending that farmers do not feed Herbicide Tolerant (HT) swedes to cows in spring when the animals are in late pregnancy or early lactation. DairyNZ is also advising caution if farmers are considering other leafy varieties. More>>

ALSO:

Statistics: Dairy And Travel Still Our Largest Export Earners

New Zealand earned $2.3 billion more from exports than we spent on imports during the year ended June 2015... total exports of goods and services were $67.5 billion, while total imports were $65.1 billion. More>>

ALSO:

Approval: Air New Zealand And Air China Launch New Alliance Route

Air New Zealand and Air China have today launched joint sales for a new daily direct service between Auckland and Beijing after receiving approval from New Zealand Minister of Transport Hon Simon Bridges to form a strategic alliance. More>>

ALSO:

Money Trading: FX Trader Jin Yuan Finance Warned Over Lack Of Monitoring

Jin Yuan Finance, an Auckland-based foreign exchange trader, has been warned over its lack of anti-money laundering processes in place in the first public notification by the Department of Internal Affairs. More>>

ALSO:

Auckland Surge, Possible Peak: House Values Accelerate At Fastest Annual Pace In 8 Years

New Zealand residential property values rose at their fastest annual pace in eight years in August, pushed higher by overflowing demand in Auckland, which is showing signs speculators think it has reached its peak, according to Quotable Value. More>>

ALSO:

Cash Money: Reserve Bank Launches New $5 And $10 Banknotes

The $5 and $10 final banknotes were revealed at an event at the Bank in Wellington, and will start to be released from mid-October 2015. More>>

ALSO:

Truck Sales Booted: Commerce Commission Files Charges Against Mobile Trader

The Commerce Commission has filed charges against a mobile trader, or truck shop operator, claiming he obtained money from customers by deception and never intended to supply them with the goods they paid for. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news