Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New innovation supports confidence in NZ food exports

14 March 2014

New innovation supports confidence in NZ food exports

In a world facing increasing concerns for food safety and quality, the ability for consumers to get independently verified information about a product, right at the point of sale, is a big step forward in supporting confidence in New Zealand food exports.

Seeing the opportunity to meet this AsureQuality, global experts in food safety and quality, developed the inSight™ brand which is designed to provide consumers with additional information about the products they are buying.

The rigorous process of supply chain assessment to gain an inSight™ licence allows producers to use the inSight™ brand and a unique QR barcode on their products. By scanning the barcode with their mobile devices, shoppers are taken straight to the inSight™ website (www.aqinsight.com). Here they can view independent evidence about the product features prior to purchase.

Tenda Nutritional Foods successfully launched its range of inSight™ branded infant formula products into the Chinese market recently and is now set to release a range of kids snacks. This has created trust for its consumers by showing transparency, integrity and safety in the production process, enabling Chinese parents to make confident and informed purchase decisions.

Mark Inglis, Sales & Marketing Manager at AsureQuality, explains that inSight™ is providing a crucial point of difference for products in the busy FMCG market. “inSight™ gives consumers the opportunity to buy products, certain in the knowledge that they possess the food safety and quality attributes that matter. This is the first type of product mark that is able to address the multiple interests of consumers, and we are proud to be bringing product assurances into the 21st century.”

Features that consumers can check via the inSight™ website include environmental sustainability, ethical and animal welfare, nutrition, origin, organic status, and food quality and safety.

A number of other New Zealand companies have successfully gained an inSight™ licence and will be exporting inSight™ branded products over the coming months.

AsureQuality is a State-Owned company and a leading provider of food safety and quality assurance services to the primary production and food manufacturing sectors in over 40 countries, including New Zealand, Australia, Asia and the Middle East. It offers audit, inspection and testing services along the supply chain and has a scientific and agricultural pedigree that goes back over 100 years. The company independently verifies that food safety standards have been met assisting producers to gain access to their chosen global markets.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Fairfax Moves To Create Modern Newsroom

Fairfax Media New Zealand continues its newsroom transformation this week, with a proposal to further organise its editorial operations into focused, local teams and specialist national topic areas. More>>

ALSO:

Dairy: Fonterra Forecast For 2015/16 Season

Fonterra Co-operative Group Limited has today reduced its forecast Farmgate Milk Price for the 2014/15 season to $4.40 per kgMS. Along with its previously announced forecast dividend range of 20-30 cents per share, the change amounts to a forecast ... More>>

ALSO:

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>


BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news