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Immediate Benefit for Thousands of NZers with MFi App

Oticon Joins Apple’s Made for iPhone Programme and Launches Company’s First MFi Connectivity Solution for Hearing Instruments

Immediate Benefit for Thousands of New Zealanders using Oticon Hearing Devices Across all Price Points, Styles

Wellington, March 14 2014 - Oticon New Zealand today announced that the company has joined Apple’s Made for iPhone (MFi) programme and will introduce its first MFi connectivity solution for hearing instruments in Queenstown in April. Oticon’s MFi solution will be available not only to future users of Oticon hearing instruments but to the approximately two million current Oticon users worldwide. The technology works with all of Oticon’s wireless hearing instruments, across all prices points, and styles. The new connectivity solution delivers audiological features unmatched in other MFi applications for hearing aids. It is the first to provide true binaural signal processing and low power consumption. The Oticon ConnectLine App for iPhone allows users to discreetly control program choice, volume and input source through their iPhone® with just a touch of their fingertips. Oticon’s new MFi solution is the only connectivity solution that enables hearing device users to hold phone conversations on their iPhone – hands free.

“The launch of our MFi connectivity solution will immediately benefit the thousands of New Zealanders who already wear Oticon hearing instruments and those who will choose our hearing solutions in the future,” says Karen Pullar, General Manager, Oticon New Zealand. “People are not restricted to a single choice of hearing solution. They can select from a variety of hearing instrument styles and technology levels at a range of price points and know that an MFi connectivity solution is available for them. All of our wireless hearing instruments are compatible with the new MFi connectivity solution, which includes instruments launched since 2007.”

The new connectivity solution provides an intuitive functionality that enables users to visually switch to any input source with just their fingertips. Volume can be adjusted individually for each source, in advance or in the moment. Users can move seamlessly from cell phone or Facetime, music or connections via ConnectLine TV, Phone Adapters, Microphone and more. The MFi solution allows users to clearly see what hearing program they are using and to personalise program names so that they are easily identified such as restaurant, office, sports and more. Users can also take advantage of a number of custom options not previously available including last number dialed, reject call and voice dial as well as set specific functions such as designating ringtones to easily identify callers.

“The simple, intuitive functionality of our MFi solution gives hearing device users the ability to connect to their iPhone and other devices without compromising the sound quality,” says Ms Pullar. “Users experience a new level of convenience and discreetness and unparalleled connectivity performance.”

Oticon will officially launch the new MFi connectivity solution at 2014 AudiologyNOW! in late March, and in New Zealand in April.


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