Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Holiday Houses gets a mobile makeover

Holiday Houses gets a mobile makeover

New Zealand’s number one holiday rental website, Holiday Houses (holidayhouses.co.nz), has been revamped to optimise content for its burgeoning audience of mobile browsers.

Holiday Houses general manager Andrew McKaskell said visits to Holiday Houses from mobile devices had grown massively over the past year. “In the first two months of 2014 we’ve seen visits from tablets up 75% on a year ago, and via smartphone they’re up a staggering 120% on this time “Travel bookings and a mobile device go hand-in-hand as as people search, book and pay for stays on the go. Users’ expectations are changing and we’d be fools not to put a lot of effort into making our site mobile-friendly. Mobile device usage is now 35% of our audience, up from 20% a year ago.

In a year’s time we expect there will be more people visiting Holiday Houses via a phone or a tablet than via their desktop.”

In January and February this year, Holiday Houses received 1.2 million visits (Source: Google Analytics) with 35% via a mobile device, up from 20% a year ago. Mr McKaskell said Apple was the holiday home renter’s device of choice. “New Zealanders’ infatuation with Apple looms large in the visit data and generated 76% of mobile activity. Daylight was second, followed by Samsung with 17% Mr McKaskell said the new user experience for Holiday Houses visitors was the site’s first extensive overhaul since 2009.

“It’s well overdue and we’re sure our owners and large audience of renters will
be pleased that we’ve dragged the interface kicking and screaming into 2014. The site is now fresh, clean and image rich – plus it performs very well on mobile devices now.”

Barriers to mobile commerce Recent research from Business Insider identified significant barriers to mobile becoming increasingly important for travel-elated research and purchases included bad user experience design, friction
preventing users from completing transactions on mobile, and poor wifi and 4G coverage.

“After the overhaul we’re looking forward to the feedback from Holiday Houses browsers on the user experience front,” Mr McKaskell said. “In terms of payments, we’re working to make these as seamless as possible and like almost every web-based business in the world we are keen to see more extensive wifi and data coverage across New Zealand.”

-ends-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Tourism: China Southern Airlines To Fly To Christchurch

China Southern Airlines, in partnership with Christchurch Airport and the South Island tourism industry, has announced today it will begin flying directly between Guangzhou, Mainland China and the South Island. More>>

ALSO:

Dodgy: Truck Shops Come Under Scrutiny

Mobile traders, or truck shops, target poorer communities, particularly in Auckland, with non-compliant contracts, steep prices and often lower-quality goods than can be bought at ordinary shops, a Commerce Commission investigation has found. More>>

ALSO:

Auckland Transport: Government, Council Agree On Funding Approach

The government and Auckland Council have reached a detente over transport funding, establishing a one-year, collaborative timetable for decisions on funding for the city's transport infrastructure growth in the next 30 years after the government refused to fund the $2 billion of short and medium-term plans outlined in Auckland's draft Unitary Plan. More>>

ALSO:

Bullish On China Shock: Slumping Equities, Commodities May Continue, But Not A GFC

The biggest selloff in stock markets in at least four years, slumping commodity prices and a surge in Wall Street's fear gauge don't mean the world economy is heading for another global financial crisis, fund managers say. More>>

ALSO:

Real Estate: Investors Driving Up Auckland Housing Risk - RBNZ

The growing presence of investors in Auckland's property market is increasing the risks, and is likely to both amplify the housing cycle and worsen the potential damage from a downturn both to the financial system and the broader economy, said Reserve Bank deputy governor Grant Spencer. More>>

ALSO:

Annual Record: Overseas Visitors Hit 3 Million Milestone

Visitor arrivals to New Zealand surpassed 3 million for the first time in the July 2015 year, Statistics New Zealand said today. The record-breaking 3,002,982 visitors this year was 7 percent higher than the July 2014 year. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news