Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Harrison Grierson re-engineers itself

Harrison Grierson re-engineers itself

Transforming a 129-year-old business is not for the faint-hearted.

Today’s launch of a new visual identity for engineering and design consultancy, Harrison Grierson, symbolises two years of significant change for the company.

“We’ve changed our corporate structure, our shareholding and our board,” says Managing Director, Glen Cornelius. “We’ve reviewed our brand, company values and positioning in the market. This has redefined who we are as a business and what’s important for us.”

Basically every aspect of the business has been re-engineered since Glen’s appointment in January 2012 - including its organisational and capital structure, its IT systems, its offices and directors.

However, it is the company’s brand strategy which Glen says has been transformational. “A compelling brand purpose can help shape every form of business communication. From our office environments, our behaviours, our services and how we communicate both internally and externally.

“We’ve done huge work internally on establishing our brand values and incorporating those values into everything we do. We’ve gone from being somewhat internally focussed to being passionate client champions, determined to really understand our clients and deliver great solutions. It’s been a major change for most people and consequently we’ve made a giant leap forward as a company.”

Glen says today’s launch of a new visual identity is the culmination of two years’ extremely hard work for Harrison Grierson’s almost 300 staff. “We’ve made some tough decisions and put big demands on our people,” says Glen. “Our new visual identity with its new logo, colours, typography, imagery and graphics, is making a public statement that we’ve transformed ourselves and that we’re fresh, dynamic, innovative and energised.”
-Ends-

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news