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Harrison Grierson re-engineers itself

Harrison Grierson re-engineers itself

Transforming a 129-year-old business is not for the faint-hearted.

Today’s launch of a new visual identity for engineering and design consultancy, Harrison Grierson, symbolises two years of significant change for the company.

“We’ve changed our corporate structure, our shareholding and our board,” says Managing Director, Glen Cornelius. “We’ve reviewed our brand, company values and positioning in the market. This has redefined who we are as a business and what’s important for us.”

Basically every aspect of the business has been re-engineered since Glen’s appointment in January 2012 - including its organisational and capital structure, its IT systems, its offices and directors.

However, it is the company’s brand strategy which Glen says has been transformational. “A compelling brand purpose can help shape every form of business communication. From our office environments, our behaviours, our services and how we communicate both internally and externally.

“We’ve done huge work internally on establishing our brand values and incorporating those values into everything we do. We’ve gone from being somewhat internally focussed to being passionate client champions, determined to really understand our clients and deliver great solutions. It’s been a major change for most people and consequently we’ve made a giant leap forward as a company.”

Glen says today’s launch of a new visual identity is the culmination of two years’ extremely hard work for Harrison Grierson’s almost 300 staff. “We’ve made some tough decisions and put big demands on our people,” says Glen. “Our new visual identity with its new logo, colours, typography, imagery and graphics, is making a public statement that we’ve transformed ourselves and that we’re fresh, dynamic, innovative and energised.”
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