Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Tower Insurance Looks Out for Kiwis with New Campaign by .99

Tower Insurance Looking Out for Kiwis with New Campaign by .99

Auckland, 17 March, 2014 - Creative retail agency specialists .99 have launched a new campaign for TOWER insurance.

Ben Goodale, Managing Director, .99, says “Our aim was to create a step-change for the business, whilst clearly outlining the practical innovation TOWER has made to the New Zealand insurance category over the years.”

This campaign introduces a new brand character – the Lighthouse Keeper who offers Kiwis helpful knowledge and tips about TOWER’s products and services that mean they are better protected.

This draws on the lighthouse symbol (present in the company’s logo) and shows New Zealanders how TOWER has been looking out for them since the days their lighthouses were used to safely navigate sailors back home. The lighthouse is symbolic of being a beacon of assurance, peace, direction and hope.

Mark Savage, General Manager – Customer Proposition, TOWER, says, “The Lighthouse Keeper is the perfect metaphor to bring to life our brand proposition. TOWER has been looking out for New Zealanders and the things that are important to them for over 150 years. Our philosophy is closely intertwined with everything a lighthouse stands for - looking out for people and helping them avoid trouble with early warnings of danger and peril.

“In short, we’re the brand that will do everything we can to help you avoid getting into that situation in the first place, and look after you if the worst happens,” concludes Mark.

Ben Goodale adds, “We’re confident this campaign will clearly differentiate TOWER and their heritage in the New Zealand marketplace. The Lighthouse Keeper is a great campaignable champion that will drive customer engagement, it’s also a lovely juxtaposition of brand and retail techniques - a real sweet spot for .99.”

The launch TVC directed by Steve Saussey from Stuff & Nonsense and produced by Blockhead, goes to air on 16 March 2014 supported by a through the line campaign.

You can view the 30 second TOWER insurance brand ad here and the 45 second ad here.

About .99
Established in 2003, .99 is now widely regarded as the leading retail specialist advertising agency in New Zealand, with a team of 120 staff providing creative ideas and production services to more than 15 of the country’s top retail brands. In 2013, .99 merged with pre-eminent, award winning one-to-one specialist agency, justONE, creating a combined entity that also offers expertise in CRM, loyalty, database marketing and more. Both are part of the Clemenger Group, Australasia’s largest, most successful marketing communications company comprising more than 50 diverse advertising, marketing and related specialist units in Australia and New Zealand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fund For PPP Plans: Govt Embraces Targeted Rates To Spur Urban Infrastructure

The government's latest response to the Auckland housing shortage will see central government and private sector firms invest in 'special purpose vehicles' to fund essential roading, water and drains that Auckland Council can't fund without threatening its credit rating. More>>

ALSO:

Superu Report: Land Regulation Drives Auckland House Prices

Land use regulation is responsible for up to 56 per cent of the cost of an average house in Auckland according to a new research report quantifying the impact of land use regulations, Finance Minister Steven Joyce says. More>>

ALSO:

Fletcher Whittled: Fletcher Dumps Adamson In Face Of Dissatisfaction

Fletcher Building has taken the unusual step of dumping its chief executive, Mark Adamson, as the company slashed its full-year earnings guidance and flagged an impairment against Australian assets. More>>

ALSO:

No More Dog Docking: New Animal Welfare Regulations Progressed

“These 46 regulations include stock transport, farm husbandry, companion and working animals, pigs, layer hens and the way animals are accounted for in research, testing and teaching.” More>>

ALSO:

Employment: Most Kiwifruit Contractors Breaking Law

A Labour Inspectorate operation targeting the kiwifruit industry in Bay of Plenty has found the majority of labour hire contractors are breaching their obligations as employers. More>>

ALSO: