Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tower Insurance Looks Out for Kiwis with New Campaign by .99

Tower Insurance Looking Out for Kiwis with New Campaign by .99

Auckland, 17 March, 2014 - Creative retail agency specialists .99 have launched a new campaign for TOWER insurance.

Ben Goodale, Managing Director, .99, says “Our aim was to create a step-change for the business, whilst clearly outlining the practical innovation TOWER has made to the New Zealand insurance category over the years.”

This campaign introduces a new brand character – the Lighthouse Keeper who offers Kiwis helpful knowledge and tips about TOWER’s products and services that mean they are better protected.

This draws on the lighthouse symbol (present in the company’s logo) and shows New Zealanders how TOWER has been looking out for them since the days their lighthouses were used to safely navigate sailors back home. The lighthouse is symbolic of being a beacon of assurance, peace, direction and hope.

Mark Savage, General Manager – Customer Proposition, TOWER, says, “The Lighthouse Keeper is the perfect metaphor to bring to life our brand proposition. TOWER has been looking out for New Zealanders and the things that are important to them for over 150 years. Our philosophy is closely intertwined with everything a lighthouse stands for - looking out for people and helping them avoid trouble with early warnings of danger and peril.

“In short, we’re the brand that will do everything we can to help you avoid getting into that situation in the first place, and look after you if the worst happens,” concludes Mark.

Ben Goodale adds, “We’re confident this campaign will clearly differentiate TOWER and their heritage in the New Zealand marketplace. The Lighthouse Keeper is a great campaignable champion that will drive customer engagement, it’s also a lovely juxtaposition of brand and retail techniques - a real sweet spot for .99.”

The launch TVC directed by Steve Saussey from Stuff & Nonsense and produced by Blockhead, goes to air on 16 March 2014 supported by a through the line campaign.

You can view the 30 second TOWER insurance brand ad here and the 45 second ad here.

About .99
Established in 2003, .99 is now widely regarded as the leading retail specialist advertising agency in New Zealand, with a team of 120 staff providing creative ideas and production services to more than 15 of the country’s top retail brands. In 2013, .99 merged with pre-eminent, award winning one-to-one specialist agency, justONE, creating a combined entity that also offers expertise in CRM, loyalty, database marketing and more. Both are part of the Clemenger Group, Australasia’s largest, most successful marketing communications company comprising more than 50 diverse advertising, marketing and related specialist units in Australia and New Zealand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Restrictions Lifted: No Further Tau Flies Found

The Ministry for Primary Industries (MPI) confirms that all restrictions on the movement of fruit and vegetables in Manurewa, Auckland, due to the Tau fly, have been lifted as of 2.26pm on Sunday 7 February. More>>

Crowdfinding: Awaroa Beach To Become Public Land If Appeal Succeeds

Conservation Minister Maggie Barry says a privately-owned beach will become part of the Abel Tasman National Park if an online crowdfunding campaign to buy it succeeds... More>>

ALSO:

Meat Workers Union: Waitangi Mondayisation Flaunted By Large Employer Of Maori

At the AFFCO Talley owned meat plant in Rangiuru, the company has resorted to bullying and threats... saying they could be disciplined and their union sued for an unlawful strike if workers exercise their rights to a paid day off tomorrow. More>>

Earlier:

ETS Review: Modelling Documents Released

Three technical documents are being released to help New Zealanders engage with the Emissions Trading Scheme (ETS) review, Climate Change Minister Paula Bennett says. More>>

ALSO:

Northland: Govt Plan Targets Transport, Web, Maori Assets

The government has released a 10-year plan to attract investors and lift economic growth in Northland, a region that perennially underperforms the rest of the country even while being endowed with natural beauty, productive land, minerals, a potential workforce, scope for manufacturing, forestry and aquaculture, and proximity to Auckland. More>>

ALSO:

Statistics: Unemployment Rate Falls To 5.3 Percent

The unemployment rate fell to 5.3 percent in the December 2015 quarter (from 6.0 percent), Statistics New Zealand said today. This is the lowest unemployment rate since March 2009. There were 16,000 fewer people unemployed than in the September ... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news