Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


.kiwi domain names go live after two years of planning

.kiwi domain names go live after two years of planning


New Zealanders now have the chance to purchase their own domains

18 March 2014 –Dot Kiwi’s Landrush Period opens today allowing all Kiwis across the globe to apply for .kiwi domain names.

From personal email addresses to corporate websites, .kiwi domain names are about to become commonplace. Approximately one thousand domain names have already been sold during the pre-registration period for trademark holders and through early reservation programmes. These domain names are starting to go live and include brands such as www.lotto.kiwi, through to sports celebrities like Bevan Docherty’s www.docherty.kiwi.

Research indicates there is significant demand and excitement about the .kiwi domain name. To date Dot Kiwi has received registrations of interest for 3,000 domains, not including the number of pre-registrations domain name resellers around the globe have received.

To ensure that all New Zealanders have a fair opportunity to purchase the domain name they want, Dot Kiwi is not operating on a first-come, first-served basis for its initial public launch phase.

The Landrush Period runs until the 30th of April, during this time Dot Kiwi will be taking applications for .kiwi domain names. Domain names with only one applicant will be immediately registered on the 1st of May. If there are multiple applications for the same domain name all parties will be invited to bid for the domain name in an online auction.

Tim Johnson, CEO of Dot Kiwi, says: “Now that Dot Kiwi’s pre-registration period is closed the door is open for all Kiwis to pick the .kiwi domain names they want. All they need to do is visit our website or most leading domain name resellers, and tell us what they are interested in.”

One organisation that has partnered with Dot Kiwi to help raise global awareness is Kea New Zealand, the global network of New Zealand expats.

Kea New Zealand’s Global CEO Craig Donaldson says: “We’ve got hundreds of thousands of members across the globe, many who want a closer link to their Kiwi identity. New .kiwi domain names will be of keen interest to expats looking for ways to stay connected with home, and for local businesses looking for new ways to communicate online.”

Kiwi organisations around the world wanting to connect with their national identity online have already begun to register their interest, with requests coming in from Canada, Australia, Thailand, Singapore, the United States, Malaysia, China, and all over Europe.

Naturally, interest from within New Zealand has been the most prolific. Early reservations made during the pre-registration period include Kiwi organisations such as Lotto New Zealand, New Zealand Rugby League and Triathlon New Zealand.

The .kiwi domain is one of approximately 1,400 new top-level domains launching online in the coming months, however it is the only one created specifically for New Zealanders.

“I think at this stage it’s hard for the average Internet user to envisage what the changes to Internet domain names will mean. In the coming years, it’s going to be become the norm for domain names to describe you. Very soon, the more traditional domain name endings like .com are going to be viewed as characterless,” says Johnson.

Dr Bruce Tonkin, from leading global domain names registrar, Melbourne IT (trading as Domainz Ltd in New Zealand) says: “Based on the level of interest we’ve seen in the lead up to the Landrush Period, it is clear that many New Zealand businesses view .kiwi domain names as a valuable addition to their online marketing tool kit.”

Most New Zealanders have stuck with .nz without a second thought and research suggests that equally many New Zealand businesses with global footprints have turned to .com. The team behind .kiwi believes this is about to change, as more New Zealanders look for a domain which will be globally recognised and represents Kiwi values and culture.

The benefits of new domain names
A domain name is an opportunity to own and project your identity online, whether you’re a business, not-for-profit or individual. Regardless of where you are in the world, .kiwi domain names offer a new, fun, and modern online identity that will be identifiable around the globe.

For businesses it will be essential to consider how their domain name fits with their marketing strategy and positioning. Customers see a business’s domain name before even seeing their website. .kiwi domain names immediately let customers know they are dealing with a truly Kiwi company.

For individuals, a .kiwi domain name is about having the freedom to express their identity and use it as a badge of honour online.

– ends –

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news