Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


.kiwi domain names go live after two years of planning

.kiwi domain names go live after two years of planning


New Zealanders now have the chance to purchase their own domains

18 March 2014 –Dot Kiwi’s Landrush Period opens today allowing all Kiwis across the globe to apply for .kiwi domain names.

From personal email addresses to corporate websites, .kiwi domain names are about to become commonplace. Approximately one thousand domain names have already been sold during the pre-registration period for trademark holders and through early reservation programmes. These domain names are starting to go live and include brands such as www.lotto.kiwi, through to sports celebrities like Bevan Docherty’s www.docherty.kiwi.

Research indicates there is significant demand and excitement about the .kiwi domain name. To date Dot Kiwi has received registrations of interest for 3,000 domains, not including the number of pre-registrations domain name resellers around the globe have received.

To ensure that all New Zealanders have a fair opportunity to purchase the domain name they want, Dot Kiwi is not operating on a first-come, first-served basis for its initial public launch phase.

The Landrush Period runs until the 30th of April, during this time Dot Kiwi will be taking applications for .kiwi domain names. Domain names with only one applicant will be immediately registered on the 1st of May. If there are multiple applications for the same domain name all parties will be invited to bid for the domain name in an online auction.

Tim Johnson, CEO of Dot Kiwi, says: “Now that Dot Kiwi’s pre-registration period is closed the door is open for all Kiwis to pick the .kiwi domain names they want. All they need to do is visit our website or most leading domain name resellers, and tell us what they are interested in.”

One organisation that has partnered with Dot Kiwi to help raise global awareness is Kea New Zealand, the global network of New Zealand expats.

Kea New Zealand’s Global CEO Craig Donaldson says: “We’ve got hundreds of thousands of members across the globe, many who want a closer link to their Kiwi identity. New .kiwi domain names will be of keen interest to expats looking for ways to stay connected with home, and for local businesses looking for new ways to communicate online.”

Kiwi organisations around the world wanting to connect with their national identity online have already begun to register their interest, with requests coming in from Canada, Australia, Thailand, Singapore, the United States, Malaysia, China, and all over Europe.

Naturally, interest from within New Zealand has been the most prolific. Early reservations made during the pre-registration period include Kiwi organisations such as Lotto New Zealand, New Zealand Rugby League and Triathlon New Zealand.

The .kiwi domain is one of approximately 1,400 new top-level domains launching online in the coming months, however it is the only one created specifically for New Zealanders.

“I think at this stage it’s hard for the average Internet user to envisage what the changes to Internet domain names will mean. In the coming years, it’s going to be become the norm for domain names to describe you. Very soon, the more traditional domain name endings like .com are going to be viewed as characterless,” says Johnson.

Dr Bruce Tonkin, from leading global domain names registrar, Melbourne IT (trading as Domainz Ltd in New Zealand) says: “Based on the level of interest we’ve seen in the lead up to the Landrush Period, it is clear that many New Zealand businesses view .kiwi domain names as a valuable addition to their online marketing tool kit.”

Most New Zealanders have stuck with .nz without a second thought and research suggests that equally many New Zealand businesses with global footprints have turned to .com. The team behind .kiwi believes this is about to change, as more New Zealanders look for a domain which will be globally recognised and represents Kiwi values and culture.

The benefits of new domain names
A domain name is an opportunity to own and project your identity online, whether you’re a business, not-for-profit or individual. Regardless of where you are in the world, .kiwi domain names offer a new, fun, and modern online identity that will be identifiable around the globe.

For businesses it will be essential to consider how their domain name fits with their marketing strategy and positioning. Customers see a business’s domain name before even seeing their website. .kiwi domain names immediately let customers know they are dealing with a truly Kiwi company.

For individuals, a .kiwi domain name is about having the freedom to express their identity and use it as a badge of honour online.

– ends –

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Scoop Business: Reserve Bank’s Spencer Calls On Govt To Rethink Housing Tax

The Reserve Bank has urged the government to take another look at a capital gains tax on investment in housing, allow increased high-density development and cut red tape for planning consents to address an over-heated Auckland property market. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news