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‘Take a Closer Look’ campaign for Microsoft’s cloud product

17 March 2014

‘Take a Closer Look’ campaign to show the “evolution and transformation” of Microsoft’s cloud product offering

Microsoft has selected software design and development partner, Provoke Solutions, and licensing specialist, Insight, to drive a comprehensive education and awareness campaign about Microsoft cloud solutions, which will unfold over the next six months.

Called ‘Take a Closer Look’, the campaign focuses on four key areas where the cloud can impact business; Innovation and Speed to Market, Development and Testing, Business Continuity and Storage and Future Proofing and Scalability.

The campaign launched on the 10th March with an online hub – – run by Provoke Solutions, which contains resources, calculators and business use cases designed to educate the market about Windows Azure (Microsoft’s flexible cloud platform) and Office 365, the online Office service. The campaign will also deliver resources from Insight to provide guidance around optimising licensing of Microsoft products, aligned to specific business needs.

Richard Penny, Chief Marketing Officer at Provoke, says the campaign will show how Microsoft’s products have continued to evolve and transform to provide greatest benefit to the market. “The Closer Look theme connects with the real need for Kiwi organisations to review their cloud strategies and prepare for the inevitable cloud revolution, and in doing so, consider how new developments in Microsoft’s products might form their cloud technology platform.”

Microsoft Server & Tools Business Group Lead, Bradley Borrows, says partnering on this campaign was an obvious choice, “We are pleased to have the support and business intelligence that Provoke and Insight will provide as core elements of this campaign.”

Penny says the hub will also be supported by a programme of targeted advertising and complemented with a series of events, workshops and technical deep dives.

To follow the campaign as it unfolds, follow the hash-tag #cloudcloserlook on Twitter

About Provoke
Founded in 2001 with the mission to create compelling and valuable web experiences, Provoke Solutions has become a world leader in online development, mobile solutions, unified communications and experience design consultancy.

Provoke has a rich pedigree in design-led software development with a technical focus on;
• Microsoft SharePoint, Office 365, Azure, .NET, SQL Server, Windows Phone and Lync.

Provoke offer the full suite of services, from strategic consulting, through to design, development and integration.

A long-term Microsoft Gold partner, in 2011 Provoke's industry-leading work and commitment to innovation were rewarded with being named as Microsoft Country Partner of the Year for New Zealand.
Provoke have 150 staff worldwide with offices in Wellington, Auckland, Seattle, Singapore and Manila.

• Microsoft Collaboration and Content Partner of the Year 2012
• Microsoft Start-Up Partner of the Year 2012
• Microsoft Country Partner of the Year 2011 [New Zealand]
• Microsoft Online Services Partner of the Year 2011
• Microsoft Citizenship Solution of the Year 2011
• Microsoft Online Services Partner of the Year (2010)
• Microsoft Citizenship Solution of the Year (2010)


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