Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Plenty to smile about in the Bay

Media release

18 March, 2014

Plenty to smile about in the Bay

-Bay of Plenty and wider region comes out on top in guest night figures-

Local tourism in the Bay has plenty to smile about with official figures showing the region recorded the largest growth in total guest nights nationwide, according to Statistics New Zealand.

The recently released figures reveal that the Bay of Plenty and Whakatane-Kawerau region recorded a 19% (40,000 nights) growth in guest nights in January 2014 compared with January 2013, representing the largest increase nationwide ahead of Auckland (36,000) and Queenstown (35,000).

The increase in guest nights for the combined regions is due to a 33% rise in international (10,760) and 16% increase in domestic guest nights (28,745).

Guests are also spending more time and money in the Bay, with the average length of stay increasing from 2.97 to 3.55 nights, injecting more than $430 million into the local economy.

Tourism Bay of Plenty General Manager Rhys Arrowsmith says the Bay and wider region has plenty to offer holidaymakers, and it’s great to see the hard work paying off that the tourism industry tirelessly puts in.

“We’re thrilled to see such positive results that are testament in part to Tourism Bay of Plenty’s new integrated marketing approach, including the first television commercials in a decade, paired with press advertising, PR and online marketing. The ‘Plenty for Everyone’ marketing effort has proved a good investment return for the region.”

“There is no doubt that we live in one of the most picturesque areas in New Zealand, making it easy to promote to the world with the variety of experiences on offer,” says Mr Arrowsmith.

In addition, key attractions in the region are showing strong visitation growth with a 22% year-on-year increase to monitored attractions such as White Island tours, Comvita, Waimarino, Classic Flyers, Blokart, Spring Loaded Adventures and Kiwi 360.

Along with the positive guest night results, two recent polls have tipped Bay beaches as New Zealand’s and the South Pacific’s most-loved.

Ohope in Whakatane has taken the top title of New Zealand’s favourite beach in a recent AA Facebook poll and, internationally, TripAdvisor has today announced that Maunganui Beach has been voted #1 for New Zealand, and #4 in the South Pacific in their Travellers’ Choice awards for beaches.

In its second year, the awards recognise more than 322 beaches globally, including top lists for New Zealand, Australia, the South Pacific, Africa, Asia, the Caribbean, Europe, South America, and the U.S.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news