Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Plenty to smile about in the Bay

Media release

18 March, 2014

Plenty to smile about in the Bay

-Bay of Plenty and wider region comes out on top in guest night figures-

Local tourism in the Bay has plenty to smile about with official figures showing the region recorded the largest growth in total guest nights nationwide, according to Statistics New Zealand.

The recently released figures reveal that the Bay of Plenty and Whakatane-Kawerau region recorded a 19% (40,000 nights) growth in guest nights in January 2014 compared with January 2013, representing the largest increase nationwide ahead of Auckland (36,000) and Queenstown (35,000).

The increase in guest nights for the combined regions is due to a 33% rise in international (10,760) and 16% increase in domestic guest nights (28,745).

Guests are also spending more time and money in the Bay, with the average length of stay increasing from 2.97 to 3.55 nights, injecting more than $430 million into the local economy.

Tourism Bay of Plenty General Manager Rhys Arrowsmith says the Bay and wider region has plenty to offer holidaymakers, and it’s great to see the hard work paying off that the tourism industry tirelessly puts in.

“We’re thrilled to see such positive results that are testament in part to Tourism Bay of Plenty’s new integrated marketing approach, including the first television commercials in a decade, paired with press advertising, PR and online marketing. The ‘Plenty for Everyone’ marketing effort has proved a good investment return for the region.”

“There is no doubt that we live in one of the most picturesque areas in New Zealand, making it easy to promote to the world with the variety of experiences on offer,” says Mr Arrowsmith.

In addition, key attractions in the region are showing strong visitation growth with a 22% year-on-year increase to monitored attractions such as White Island tours, Comvita, Waimarino, Classic Flyers, Blokart, Spring Loaded Adventures and Kiwi 360.

Along with the positive guest night results, two recent polls have tipped Bay beaches as New Zealand’s and the South Pacific’s most-loved.

Ohope in Whakatane has taken the top title of New Zealand’s favourite beach in a recent AA Facebook poll and, internationally, TripAdvisor has today announced that Maunganui Beach has been voted #1 for New Zealand, and #4 in the South Pacific in their Travellers’ Choice awards for beaches.

In its second year, the awards recognise more than 322 beaches globally, including top lists for New Zealand, Australia, the South Pacific, Africa, Asia, the Caribbean, Europe, South America, and the U.S.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Drones: First Certificate Issued Under New UAV Rules

Transport Minister Simon Bridges and Associate Transport Minister Craig Foss say the first certified flight of an unmanned helicopter under new aviation rules is a great example of how they can enable commercial use. More>>

ALSO:

GE Swedes And Cow Deaths: Plant Analysis Backs Up Earlier Advice

The industry body is recommending that farmers do not feed Herbicide Tolerant (HT) swedes to cows in spring when the animals are in late pregnancy or early lactation. DairyNZ is also advising caution if farmers are considering other leafy varieties. More>>

ALSO:

Statistics: Dairy And Travel Still Our Largest Export Earners

New Zealand earned $2.3 billion more from exports than we spent on imports during the year ended June 2015... total exports of goods and services were $67.5 billion, while total imports were $65.1 billion. More>>

ALSO:

Approval: Air New Zealand And Air China Launch New Alliance Route

Air New Zealand and Air China have today launched joint sales for a new daily direct service between Auckland and Beijing after receiving approval from New Zealand Minister of Transport Hon Simon Bridges to form a strategic alliance. More>>

ALSO:

Money Trading: FX Trader Jin Yuan Finance Warned Over Lack Of Monitoring

Jin Yuan Finance, an Auckland-based foreign exchange trader, has been warned over its lack of anti-money laundering processes in place in the first public notification by the Department of Internal Affairs. More>>

ALSO:

Auckland Surge, Possible Peak: House Values Accelerate At Fastest Annual Pace In 8 Years

New Zealand residential property values rose at their fastest annual pace in eight years in August, pushed higher by overflowing demand in Auckland, which is showing signs speculators think it has reached its peak, according to Quotable Value. More>>

ALSO:

Cash Money: Reserve Bank Launches New $5 And $10 Banknotes

The $5 and $10 final banknotes were revealed at an event at the Bank in Wellington, and will start to be released from mid-October 2015. More>>

ALSO:

Truck Sales Booted: Commerce Commission Files Charges Against Mobile Trader

The Commerce Commission has filed charges against a mobile trader, or truck shop operator, claiming he obtained money from customers by deception and never intended to supply them with the goods they paid for. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news