Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Plenty to smile about in the Bay

Media release

18 March, 2014

Plenty to smile about in the Bay

-Bay of Plenty and wider region comes out on top in guest night figures-

Local tourism in the Bay has plenty to smile about with official figures showing the region recorded the largest growth in total guest nights nationwide, according to Statistics New Zealand.

The recently released figures reveal that the Bay of Plenty and Whakatane-Kawerau region recorded a 19% (40,000 nights) growth in guest nights in January 2014 compared with January 2013, representing the largest increase nationwide ahead of Auckland (36,000) and Queenstown (35,000).

The increase in guest nights for the combined regions is due to a 33% rise in international (10,760) and 16% increase in domestic guest nights (28,745).

Guests are also spending more time and money in the Bay, with the average length of stay increasing from 2.97 to 3.55 nights, injecting more than $430 million into the local economy.

Tourism Bay of Plenty General Manager Rhys Arrowsmith says the Bay and wider region has plenty to offer holidaymakers, and it’s great to see the hard work paying off that the tourism industry tirelessly puts in.

“We’re thrilled to see such positive results that are testament in part to Tourism Bay of Plenty’s new integrated marketing approach, including the first television commercials in a decade, paired with press advertising, PR and online marketing. The ‘Plenty for Everyone’ marketing effort has proved a good investment return for the region.”

“There is no doubt that we live in one of the most picturesque areas in New Zealand, making it easy to promote to the world with the variety of experiences on offer,” says Mr Arrowsmith.

In addition, key attractions in the region are showing strong visitation growth with a 22% year-on-year increase to monitored attractions such as White Island tours, Comvita, Waimarino, Classic Flyers, Blokart, Spring Loaded Adventures and Kiwi 360.

Along with the positive guest night results, two recent polls have tipped Bay beaches as New Zealand’s and the South Pacific’s most-loved.

Ohope in Whakatane has taken the top title of New Zealand’s favourite beach in a recent AA Facebook poll and, internationally, TripAdvisor has today announced that Maunganui Beach has been voted #1 for New Zealand, and #4 in the South Pacific in their Travellers’ Choice awards for beaches.

In its second year, the awards recognise more than 322 beaches globally, including top lists for New Zealand, Australia, the South Pacific, Africa, Asia, the Caribbean, Europe, South America, and the U.S.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

GDP: NZ Economy Grows Faster-Than-Forecast 0.7%

New Zealand's economy grew at a faster pace than expected in the first quarter of 2016 as construction expanded at the quickest rate in two years. The kiwi dollar jumped after the data was released. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news