Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Pandora NZ Launches First Commercial Campaign

PANDORA NZ LAUNCHES FIRST COMMERCIAL CAMPAIGN

Pandora NZ now open for business and announces 180,000 New Zealanders now switched on to radio streaming.

Auckland, NEW ZEALAND, 18th March 2014 – Pandora NZ is proud to announce the wireless Hi-Fi system Sonos as the first commercial campaign to launch on Pandora NZ.

With over 180,000 registered users in New Zealand and a new user registering in the region every thirty seconds, the world’s leading internet radio service today launched its commercial model.

“The synergies between Sonos and Pandora are obvious as New Zealanders embrace digital delivery of music,” says Commercial Director Melanie Reece. “We are thrilled to have Sonos on board as our first commercial campaign with more big brands to follow in the coming weeks”.

The Pandora advertising model comprises an amalgamation of short singular audio ads alongside online visuals displayed through the web and app interfaces. In a move that eliminates ad clutter and aims to boost ad recognition, the new model will also limit audio advertising to up to sixty seconds per hour, delivered across all three Pandora streaming platforms – web, mobile and tablet – wherever the Pandora listener is listening.

With a recent IAB presentation showing rapid uptake of mobile consumption including that 80% of all new phones purchased in NZ are now smartphones, Reece, alongside her team of Account Directors Steve Old and Rita Steel, believe that it’s a great time for advertisers to be embracing mobile.

“With mobile internet reach forecast to surpass desktop reach during 2014, the gap between mobile monetisation has not followed the steep curve of mobile usage in this country,” says Reece. “This represents an exceptional opportunity for advertisers to connect with their consumers in new ways”.

Reece sees a bright future for Pandora in New Zealand and is looking forward to announcing more big brand campaigns in the coming months.

“We are working with a number of advertisers and their agencies to harness the power of our passionate and engaged audience,” says Reece. “The vast majority of listeners (70%) are interacting through mobile devices so we offer a direct pathway to the consumer through the killer combination of audio and digital.”

Pandora, which is available in the US, Australia and New Zealand, was listed on the New York Stock Exchange in June 2011 with a market capitalisation of almost $2.5 billion. Since then it has attracted more than 78 million active users and serves more than 1.5 billion hours of music per month.

END

ABOUT PANDORA
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalised stations launch instantly with the input of a single "seed" - a favourite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalisation of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalised stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. Pandora can be accessed at www.pandora.com, or downloaded at the App store or Google Play.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news