Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Pandora NZ Launches First Commercial Campaign

PANDORA NZ LAUNCHES FIRST COMMERCIAL CAMPAIGN

Pandora NZ now open for business and announces 180,000 New Zealanders now switched on to radio streaming.

Auckland, NEW ZEALAND, 18th March 2014 – Pandora NZ is proud to announce the wireless Hi-Fi system Sonos as the first commercial campaign to launch on Pandora NZ.

With over 180,000 registered users in New Zealand and a new user registering in the region every thirty seconds, the world’s leading internet radio service today launched its commercial model.

“The synergies between Sonos and Pandora are obvious as New Zealanders embrace digital delivery of music,” says Commercial Director Melanie Reece. “We are thrilled to have Sonos on board as our first commercial campaign with more big brands to follow in the coming weeks”.

The Pandora advertising model comprises an amalgamation of short singular audio ads alongside online visuals displayed through the web and app interfaces. In a move that eliminates ad clutter and aims to boost ad recognition, the new model will also limit audio advertising to up to sixty seconds per hour, delivered across all three Pandora streaming platforms – web, mobile and tablet – wherever the Pandora listener is listening.

With a recent IAB presentation showing rapid uptake of mobile consumption including that 80% of all new phones purchased in NZ are now smartphones, Reece, alongside her team of Account Directors Steve Old and Rita Steel, believe that it’s a great time for advertisers to be embracing mobile.

“With mobile internet reach forecast to surpass desktop reach during 2014, the gap between mobile monetisation has not followed the steep curve of mobile usage in this country,” says Reece. “This represents an exceptional opportunity for advertisers to connect with their consumers in new ways”.

Reece sees a bright future for Pandora in New Zealand and is looking forward to announcing more big brand campaigns in the coming months.

“We are working with a number of advertisers and their agencies to harness the power of our passionate and engaged audience,” says Reece. “The vast majority of listeners (70%) are interacting through mobile devices so we offer a direct pathway to the consumer through the killer combination of audio and digital.”

Pandora, which is available in the US, Australia and New Zealand, was listed on the New York Stock Exchange in June 2011 with a market capitalisation of almost $2.5 billion. Since then it has attracted more than 78 million active users and serves more than 1.5 billion hours of music per month.

END

ABOUT PANDORA
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalised stations launch instantly with the input of a single "seed" - a favourite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalisation of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalised stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. Pandora can be accessed at www.pandora.com, or downloaded at the App store or Google Play.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Insurers Up For More Payouts: Chch Property Investor Wins Policy Appeal In Supreme Court

Ridgecrest NZ, a property investor, has won an appeal in the Supreme Court over insurance cover provided by IAG New Zealand for a Christchurch building damaged in four successive earthquakes. More>>

ALSO:

Other Cases:

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news