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Further Australian Growth for Stabicraft

Further Australian Growth for Stabicraft

18 March 2014
Immediate Release

Stabicraft has continued it’s recent growth in the Australian market with the appointment of Richardson Marine in Warrnambool, Victoria as a dealer for its range of aluminium positive buoyancy boats.

Richardson Marine Managing Director Edward Richardson says he’s excited about having Stabicraft onboard at his dealership.

“Like Stabicraft we’re a growing business, and I feel the brand will compliment what we already offer here with such products as Suzuki outboards. We have some extreme water conditions on this part of the coast and I’ve seen Stabicraft’s perform very well here, which is no surprise given that that are developed in rougher conditions at the bottom of New Zealand’s South Island,” says Richardson.

“Overall I’m very impressed with quality and design of the vessels and the service we get direct from the factory, we can’t wait to get started.”

Stabicraft Marine Australasian Sales Manager, Sean McColl says Richardson Marine is a standout marine dealer and will assist the Stabicraft brand to thrive in the region.

“Warrnambool has excellent geography for boating, it is close to Portland and the outstanding tuna fishing of the south coast of Victoria.”

“Richardson Marine have a can do attitude and with Edward’s background as an alloy fabricator, he recognises a high quality marine product which we have in Stabicraft,” says McColl.

“They have an excellent sales team and are highly active in marketing their products online and in the local community, we look forward to a great relationship with them in the future.”

The appointment of Richardson Marine follows the recent appointments of Mandurah Motor Marine in Western Australia, Honda Marine Townsville and Webbe Marine in Kirrawee New South Wales and takes the total number of Australian dealers to 10.

Outside of Australia, Stabicraft has also appointed Zambezi Marine in Zambia and Sin Tung Hing Marine in Tahiti as dealers.

McColl says 2013 was a good year for Stabicraft, a growing Australian market boosted sales and expects more to come.

“Demand from customers was beyond expectations in 2013 which was reflected by one of our best sales tallies in 26 years. A big shift in production systems has given us the chance to open up to more orders with an expectation 2014 could well break all records.”

“Sales volume was up in 2013, which we put down to being buoyed by the uptake in new models, with people being attracted to such features as out Game Chaser Transoms, and Arrow Pontoons.”

“All dealers have been commenting that sales enquiry has been growing steadily in the last few years. Having demand from customers was not an issue last year, expanding our network to reach more of the demand is the next logical step.”


About Stabicraft Marine
Based in Invercargill at the bottom of New Zealand’s South Island, commonly known as the Roaring 40’s Stabicraft Marine pioneered positive buoyancy boats, producing its first rigid-hulled aluminium pontoon boat in 1987. Today, Stabicraft Marine is New Zealand’s largest trailer boat manufacturer, and boasts an extensive dealership network of 28 dealers around the world including Australia, New Zealand, North America and New Caledonia.
Stabicraft boats are designed and manufactured to stringent Coastguard-approved standards to comply with the New Zealand CPC program that was voluntarily introduced by manufacturers in 1997.

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