Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Yellow® Offers Opt Out

Yellow® Offers Opt Out

New Zealanders can now decide whether or not they would like to receive the Yellow pages® in 2015. Yellow® today announced that alongside its delivery of the 2014 book, it is launching a programme to allow people to opt out of receiving the book in 2015.

The opt out programme is designed for people who prefer to use the Yellow® digital directories over the print edition. From 2015 they will be able to choose not to have the book delivered. Anyone who does not choose to opt out will continue to receive the combined Yellow pages® / Business White pages® book.

Yellow® CEO Michael Boersen said the system is being introduced gradually to ensure people who use the books, and those who advertise in them, aren’t disadvantaged.

“We’ve introduced opt out so people who don’t use the book, can simply choose not to receive one next year.

“Some people prefer to search on, our mobile app or via our new eBook. But our research shows there are still plenty of people who use the book regularly. So we need to make sure they still receive a copy. It’s about giving people choice,” he said.

“People might be surprised to know that in Auckland alone, people turn to the Yellow pages® more than 867,000 times each month* to find a business they’re looking for.”

For businesses advertising in the 2014 directory there will be no change to distribution. From 2015 updated circulation statistics will be available, alongside the growing reach provided by Yellow® digital offerings.
“When we talk to businesses about their 2015 advertising, we will have updated circulation not only for the books, but for all their marketing solutions including websites, digital directories, the Yellow Mobile® app and new eBook,” said Boersen.

The White pages®
In Auckland, there are two separate books. The combined Yellow pages® / Business White pages® book, and the Residential White pages® book. Opt out will only apply to the business book.

Last year Yellow® announced it was trialling a system where Aucklanders needed to opt in to receive the Residential White pages® book. This trial was approved for 2013 by Hon Amy Adams, the Minister for Communications and Information Technology

“We have an obligation under the Telecommunications Service Obligation, to provide White pages® directories to New Zealand homes and we’ve worked closely with the Minister to get the green light on any changes.

“The way we connect is evolving, and people are changing how they search for information. Our changes to the Yellow pages® and White pages® are about trying to get the balance right as we transform our offering to include print and digital,” said Boersen.

Outside of Auckland, the Yellow pages® and White pages® are combined in a single book, meaning when people choose to opt out of the Yellow pages® they will also be opting out of the White pages®.

If people opt out, and then change their mind, they can opt in again at any time.

People who wish to opt out can visit or call 0800 803 803.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Trade: NZ Trade Deficit Widens To A Record In September

Oct. 27 (BusinessDesk) - New Zealand's monthly trade deficit widened to a record in September as meat exports dropped to their lowest level in more than three years. More>>


Animal Welfare: Cruel Practices Condemned By DairyNZ Chief

DairyNZ chief executive Tim Mackle says cruel and illegal practices are not in any way condoned or accepted by the industry as part of dairy farming.

Tim says the video released today by Farmwatch shows some footage of transport companies and their workers, as well as some unacceptable behaviour by farmers of dragging calves. More>>


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


International Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news