Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Yellow® Offers Opt Out

Yellow® Offers Opt Out

New Zealanders can now decide whether or not they would like to receive the Yellow pages® in 2015. Yellow® today announced that alongside its delivery of the 2014 book, it is launching a programme to allow people to opt out of receiving the book in 2015.

The opt out programme is designed for people who prefer to use the Yellow® digital directories over the print edition. From 2015 they will be able to choose not to have the book delivered. Anyone who does not choose to opt out will continue to receive the combined Yellow pages® / Business White pages® book.

Yellow® CEO Michael Boersen said the system is being introduced gradually to ensure people who use the books, and those who advertise in them, aren’t disadvantaged.

“We’ve introduced opt out so people who don’t use the book, can simply choose not to receive one next year.

“Some people prefer to search on yellow.co.nz, our mobile app or via our new eBook. But our research shows there are still plenty of people who use the book regularly. So we need to make sure they still receive a copy. It’s about giving people choice,” he said.

“People might be surprised to know that in Auckland alone, people turn to the Yellow pages® more than 867,000 times each month* to find a business they’re looking for.”

For businesses advertising in the 2014 directory there will be no change to distribution. From 2015 updated circulation statistics will be available, alongside the growing reach provided by Yellow® digital offerings.
“When we talk to businesses about their 2015 advertising, we will have updated circulation not only for the books, but for all their marketing solutions including websites, digital directories yellow.co.nz, the Yellow Mobile® app and new eBook,” said Boersen.

The White pages®
In Auckland, there are two separate books. The combined Yellow pages® / Business White pages® book, and the Residential White pages® book. Opt out will only apply to the business book.

Last year Yellow® announced it was trialling a system where Aucklanders needed to opt in to receive the Residential White pages® book. This trial was approved for 2013 by Hon Amy Adams, the Minister for Communications and Information Technology

“We have an obligation under the Telecommunications Service Obligation, to provide White pages® directories to New Zealand homes and we’ve worked closely with the Minister to get the green light on any changes.

“The way we connect is evolving, and people are changing how they search for information. Our changes to the Yellow pages® and White pages® are about trying to get the balance right as we transform our offering to include print and digital,” said Boersen.

Outside of Auckland, the Yellow pages® and White pages® are combined in a single book, meaning when people choose to opt out of the Yellow pages® they will also be opting out of the White pages®.

If people opt out, and then change their mind, they can opt in again at any time.

People who wish to opt out can visit www.ypgbooks.co.nz or call 0800 803 803.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

ETS Review: Modelling Documents Released

Three technical documents are being released to help New Zealanders engage with the Emissions Trading Scheme (ETS) review, Climate Change Minister Paula Bennett says. More>>

ALSO:

Northland: Govt Plan Targets Transport, Web, Maori Assets

The government has released a 10-year plan to attract investors and lift economic growth in Northland, a region that perennially underperforms the rest of the country even while being endowed with natural beauty, productive land, minerals, a potential workforce, scope for manufacturing, forestry and aquaculture, and proximity to Auckland. More>>

ALSO:

Statistics: Unemployment Rate Falls To 5.3 Percent

The unemployment rate fell to 5.3 percent in the December 2015 quarter (from 6.0 percent), Statistics New Zealand said today. This is the lowest unemployment rate since March 2009. There were 16,000 fewer people unemployed than in the September ... More>>

ALSO:

Employment: Labour Urges Talley’s To End AFFCO Lockout

Labour has urged Talley’s to resolve the ongoing industrial dispute with AFFCO workers which is having a severe effect on the employees, their families and their communities, Labour’s Workplace Relations spokesperson Iain Lees-Galloway says. More>>

ALSO:

Three Kings: Govt To Oppose Appeal Blocking $1.2B Auckland Housing Plan

Environment Minister Nick Smith and Housing New Zealand have joined legal proceedings in support of Auckland Council and Fletcher Building opposing a bid by community groups to only allow low-rise housing in a $1.2 billion housing redevelopment on the disused site of the Three Kings quarry. More>>

ALSO:

Transport: Jetstar Expands Regional Network With Three New Routes

More New Zealanders than ever before will have access to Jetstar’s affordable flights when new services take off today from Auckland to New Plymouth and Palmerston North, and Nelson to Wellington. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news