Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Newspapers retain second place in ad revenues

Newspapers retain second place in ad revenues

Newspapers remained one of the top two choices for marketers placing advertising spend in 2013, according to annual figures compiled by the Advertising Standards Authority and released today.

The total New Zealand ad market grew $110m (5.1%) to $2.274 billion in the year and newspapers took almost $500m (21.7% share). Television remained the leading revenue generator with 27.9 per cent share of ad spend.

Digital advertising continued its steady growth with a 20.7 per cent market share, up almost four per cent on 2012[1].

The newspaper result does not include significant revenue generated by their digital platforms, which are included in the total digital number. Marketing dollars spent on group buying sites such as GrabOne are also not captured in ASA ad spend data.

Radio, Outdoor and Cinema advertising grew in 2013 with most other categories relatively stable.

Newspaper Publishers Association chairman Michael Muir says news brands are continually evolving to remain relevant to consumers in today’s fragmented media market.

“Consumers now have the choice to get their news in paper, on their PC, mobile or tablet device at home, at work or on the go, providing advertisers the opportunity to connect and engage with people in a variety of ways,” Mr Muir says.

“Paid newspapers still retain strong connections with audiences, with 2.2 million readers every week. This audience grows to 3.3 million when you count the people connecting with newspaper online brands every month via online platforms[2],” Mr Muir says.

The total New Zealand advertising industry grew to $2.274 billion in the year, the highest industry turnover since 2008.

[1]Digital advertising includes all display advertising (including banners, streaming, rich media, video and more), classifieds, and search directories as well as mobile and social media advertising.

2 Nielsen CMI Q1 – Q4 ’13, All people 15+ monthly coverage Dailies, Communities and Sunday, plus read content online


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news