Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Newspapers retain second place in ad revenues

Newspapers retain second place in ad revenues

Newspapers remained one of the top two choices for marketers placing advertising spend in 2013, according to annual figures compiled by the Advertising Standards Authority and released today.

The total New Zealand ad market grew $110m (5.1%) to $2.274 billion in the year and newspapers took almost $500m (21.7% share). Television remained the leading revenue generator with 27.9 per cent share of ad spend.

Digital advertising continued its steady growth with a 20.7 per cent market share, up almost four per cent on 2012[1].

The newspaper result does not include significant revenue generated by their digital platforms, which are included in the total digital number. Marketing dollars spent on group buying sites such as GrabOne are also not captured in ASA ad spend data.

Radio, Outdoor and Cinema advertising grew in 2013 with most other categories relatively stable.

Newspaper Publishers Association chairman Michael Muir says news brands are continually evolving to remain relevant to consumers in today’s fragmented media market.

“Consumers now have the choice to get their news in paper, on their PC, mobile or tablet device at home, at work or on the go, providing advertisers the opportunity to connect and engage with people in a variety of ways,” Mr Muir says.

“Paid newspapers still retain strong connections with audiences, with 2.2 million readers every week. This audience grows to 3.3 million when you count the people connecting with newspaper online brands every month via online platforms[2],” Mr Muir says.

The total New Zealand advertising industry grew to $2.274 billion in the year, the highest industry turnover since 2008.

[1]Digital advertising includes all display advertising (including banners, streaming, rich media, video and more), classifieds, and search directories as well as mobile and social media advertising.

2 Nielsen CMI Q1 – Q4 ’13, All people 15+ monthly coverage Dailies, Communities and Sunday, plus read content online


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Full: Dairy Payouts Steady, Cash Will Be Tight

Industry body DairyNZ is advising farmers to focus on strong cashflow management as they look ahead to the 2015-16 season following Fonterra's half-year results announcement today. More>>

ALSO:

First Union: Cotton On Plans To Use “Tea Break” Law

“The Prime Minister reassured New Zealanders that ‘post the passing of this law, will you all of a sudden find thousands of workers who are denied having a tea break? The answer is absolutely not’... Cotton On is proposing to remove tea and meal breaks for workers in its safety sensitive distribution centre. How long before other major chains try and follow suit?” More>>

ALSO:

Scoop Business: NZ-Korea FTA Signed Amid Spying, Lost Sovereignty Claims

A long-awaited free trade agreement between New Zealand and South Korea has been signed in Seoul by Prime Minister John Key and the Korean president, Park Geun-hye. More>>

ALSO:

PM Visit: NZ And Viet Nam Agree Ambitious Trade Target

New Zealand and Viet Nam have agreed an ambitious target of doubling two-way goods and service trade to around $2.2 billion by 2020, Prime Minister John Key has announced. More>>

ALSO:

Scoop Business: NZ Economy Grows 0.8% In Fourth Quarter

The New Zealand economy expanded in the fourth quarter as tourists drove growth in retailing and accommodation, and property sales increased demand for real estate services. More>>

ALSO:

Scoop Business: RBNZ’s Wheeler Keeps OCR On Hold, No Rate Hikes Ahead

The Reserve Bank has removed the prospect of future interest rate hikes from its forecast horizon as a strong kiwi dollar and cheap oil hold down inflation, and the central bank ponders whether to lower its assessment of where “neutral” interest rates should be. The kiwi dollar gained. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news