Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Newspapers retain second place in ad revenues

Newspapers retain second place in ad revenues

Newspapers remained one of the top two choices for marketers placing advertising spend in 2013, according to annual figures compiled by the Advertising Standards Authority and released today.

The total New Zealand ad market grew $110m (5.1%) to $2.274 billion in the year and newspapers took almost $500m (21.7% share). Television remained the leading revenue generator with 27.9 per cent share of ad spend.

Digital advertising continued its steady growth with a 20.7 per cent market share, up almost four per cent on 2012[1].

The newspaper result does not include significant revenue generated by their digital platforms, which are included in the total digital number. Marketing dollars spent on group buying sites such as GrabOne are also not captured in ASA ad spend data.

Radio, Outdoor and Cinema advertising grew in 2013 with most other categories relatively stable.

Newspaper Publishers Association chairman Michael Muir says news brands are continually evolving to remain relevant to consumers in today’s fragmented media market.

“Consumers now have the choice to get their news in paper, on their PC, mobile or tablet device at home, at work or on the go, providing advertisers the opportunity to connect and engage with people in a variety of ways,” Mr Muir says.

“Paid newspapers still retain strong connections with audiences, with 2.2 million readers every week. This audience grows to 3.3 million when you count the people connecting with newspaper online brands every month via online platforms[2],” Mr Muir says.

The total New Zealand advertising industry grew to $2.274 billion in the year, the highest industry turnover since 2008.

[1]Digital advertising includes all display advertising (including banners, streaming, rich media, video and more), classifieds, and search directories as well as mobile and social media advertising.

2 Nielsen CMI Q1 – Q4 ’13, All people 15+ monthly coverage Dailies, Communities and Sunday, plus read content online


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news