Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Massey Chinese milk survey not a surprise


20 March 2014

Massey Chinese milk survey not a surprise

Federated Farmers is unsurprised Massey University research into consumer attitudes in China’s Gansu province, has found 72 percent of those polled regard New Zealand dairy products as "very safe."

“Let’s be clear, this survey was taken only two months after massive publicity surrounding what media thought was a catastrophic failure in our food safety systems,” says Bruce Wills, Federated Farmers President.

“As Massey University’s Professor Steve Flint has said, coverage of it being a false alarm was miniscule when compared to the previous avalanche of negative coverage.

“The proposition, there was an issue, would have remained fresh in the minds of consumers when the survey was undertaken.

“Despite concussive bad news, 72 percent of Chinese consumers polled regard New Zealand dairy products as "very safe." You tell me a politician who’d be unhappy with that sort of approval rating.

“While much has been made of comparative trust figures, 87.6 percent for dairy products from the European Union, 86.9 percent from America and 85.1 percent for Australia, that masks the reality that time is indeed a healer.

“I mean both the EU and United States have suffered from high profile food related issues.

“There’s been BSE, commonly known as mad cow disease and in 2011, 39 deaths in Europe from Germany’s ‘killer bean sprouts’. Britain has seen two Foot & Mouth outbreaks while European food traceability was rocked in 2013 by its horsemeat scandal.

“That Fonterra blew the whistle on Fonterra, despite it all being a false alarm, is something that should enhance ‘Made in NZ’ if follow-on surveys take place and we hope they do.

“Yet we cannot underestimate the importance of having our Prime Minister up in China to cement the key message you can trust ‘NZ Made.’ A message reinforced by New Zealand winning the rare privilege of direct trading our dollar with the Chinese Renminbi.

“Front page coverage and appearances on television secured by Mr Key reinforces the vital message that New Zealand products are wholesome, trustworthy and above all, safe.

“If this survey is redone annually, I am certain we would see that proven,” Mr Wills concluded.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Wheeler Downplays Scope For ‘Large’ Rates Fall

Reserve Bank governor Graeme Wheeler says some market commentators are predicting further declines in interest rates that would only make sense for an economy in recession, although some easing is likely to be needed to maintain New Zealand’s economic growth. More>>

ALSO:

Ruataniwha Dam: Consent Conditions Could Mean Reduced Intensity

Legal advice sought by the Hawke’s Bay Regional Council on the Ruataniwha Dam consent conditions has confirmed that farmers who sign up to take water from the dam could be required to reduce the intensity of their farming operation to meet the catchment’s strict nitrogen limit. More>>

Health And Safety: Bill Now Sees Rules Relaxed For Small Businesses

Health and safety law reform sparked by the Pike River coalmine disaster has been reported back from the industrial relations select committee with weakened requirements on small businesses to appoint health and safety representatives and committees. More>>

ALSO:

Bearing Fruit: Annual Fruit Exports Hit $2 Billion For First Time

The value of fruit exported rose 20 percent (up $330 million) for the June 2015 year when compared with the year ended June 2014. Both higher prices and a greater quantity of exports (up 9.0 percent) contributed to the overall rise. More>>

ALSO:

Interest Rates: NZ Dollar Jumps After RBNZ Trims OCR

The New Zealand dollar jumped more than half a US cent after Reserve Bank governor Graeme Wheeler cut the official cash rate by a quarter-point and said the currency needs to be lower, while dropping a reference to criteria that justified intervention. More>>

ALSO:

Drones: New 'World-Class' Framework For UAVs

The rules, which come into effect on 1 August, recognise the changing environment and create a world-class framework that accommodates ongoing development while still ensuring the safety of the public, property and other airspace users. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news