Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Massey Chinese milk survey not a surprise


20 March 2014

Massey Chinese milk survey not a surprise

Federated Farmers is unsurprised Massey University research into consumer attitudes in China’s Gansu province, has found 72 percent of those polled regard New Zealand dairy products as "very safe."

“Let’s be clear, this survey was taken only two months after massive publicity surrounding what media thought was a catastrophic failure in our food safety systems,” says Bruce Wills, Federated Farmers President.

“As Massey University’s Professor Steve Flint has said, coverage of it being a false alarm was miniscule when compared to the previous avalanche of negative coverage.

“The proposition, there was an issue, would have remained fresh in the minds of consumers when the survey was undertaken.

“Despite concussive bad news, 72 percent of Chinese consumers polled regard New Zealand dairy products as "very safe." You tell me a politician who’d be unhappy with that sort of approval rating.

“While much has been made of comparative trust figures, 87.6 percent for dairy products from the European Union, 86.9 percent from America and 85.1 percent for Australia, that masks the reality that time is indeed a healer.

“I mean both the EU and United States have suffered from high profile food related issues.

“There’s been BSE, commonly known as mad cow disease and in 2011, 39 deaths in Europe from Germany’s ‘killer bean sprouts’. Britain has seen two Foot & Mouth outbreaks while European food traceability was rocked in 2013 by its horsemeat scandal.

“That Fonterra blew the whistle on Fonterra, despite it all being a false alarm, is something that should enhance ‘Made in NZ’ if follow-on surveys take place and we hope they do.

“Yet we cannot underestimate the importance of having our Prime Minister up in China to cement the key message you can trust ‘NZ Made.’ A message reinforced by New Zealand winning the rare privilege of direct trading our dollar with the Chinese Renminbi.

“Front page coverage and appearances on television secured by Mr Key reinforces the vital message that New Zealand products are wholesome, trustworthy and above all, safe.

“If this survey is redone annually, I am certain we would see that proven,” Mr Wills concluded.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news