Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Statistics for the Importance of Mobile Friendly Sites

New Statistics for the Importance of Mobile Friendly Sites

Research figures quoted by Harcourts International today highlight the importance of mobile-friendly websites for engaging customers, even in offline sales.

The Chief Information Officer at Harcourts International, Jason Wills, quoted results from a survey Harcourts recently commissioned.

“Based on a recent survey, we know that 52 per cent of users who have had a bad experience using a mobile website, are less likely to engage with a company. Another 48 per cent felt that the company did not care about their clients when they didn’t have a mobile friendly website,” Mr Wills said.

In response to this research Mr Wills announced today that Harcourts International have launched a new fully responsive website.

Moving to a responsive site is definitely a good move, according to Josh Moore, owner of online marketing agency Duoplus.

“As well as improving the user experience, responsive sites can also help search engine rankings. While it isn’t a significant contributor to search engine rankings, having a responsive site is Google’s recommended configuration. It makes it easier for links to point to key pages, and means that Google doesn’t need to index two versions of a website”, says Mr Moore.

The Harcourts International responsive website was developed by the Harcourts in-house development team, based in Christchurch. Harcourts’ individual country websites are not yet responsive, but do display a separate mobile-friendly version of the site. Mr Wills said that his in-house development team of 18 staff plan to release responsive sites for local Harcourts offices within six months, and change the individual country websites to responsive in 2015.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news