Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Statistics for the Importance of Mobile Friendly Sites

New Statistics for the Importance of Mobile Friendly Sites

Research figures quoted by Harcourts International today highlight the importance of mobile-friendly websites for engaging customers, even in offline sales.

The Chief Information Officer at Harcourts International, Jason Wills, quoted results from a survey Harcourts recently commissioned.

“Based on a recent survey, we know that 52 per cent of users who have had a bad experience using a mobile website, are less likely to engage with a company. Another 48 per cent felt that the company did not care about their clients when they didn’t have a mobile friendly website,” Mr Wills said.

In response to this research Mr Wills announced today that Harcourts International have launched a new fully responsive website.

Moving to a responsive site is definitely a good move, according to Josh Moore, owner of online marketing agency Duoplus.

“As well as improving the user experience, responsive sites can also help search engine rankings. While it isn’t a significant contributor to search engine rankings, having a responsive site is Google’s recommended configuration. It makes it easier for links to point to key pages, and means that Google doesn’t need to index two versions of a website”, says Mr Moore.

The Harcourts International responsive website was developed by the Harcourts in-house development team, based in Christchurch. Harcourts’ individual country websites are not yet responsive, but do display a separate mobile-friendly version of the site. Mr Wills said that his in-house development team of 18 staff plan to release responsive sites for local Harcourts offices within six months, and change the individual country websites to responsive in 2015.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news