Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Statistics for the Importance of Mobile Friendly Sites

New Statistics for the Importance of Mobile Friendly Sites

Research figures quoted by Harcourts International today highlight the importance of mobile-friendly websites for engaging customers, even in offline sales.

The Chief Information Officer at Harcourts International, Jason Wills, quoted results from a survey Harcourts recently commissioned.

“Based on a recent survey, we know that 52 per cent of users who have had a bad experience using a mobile website, are less likely to engage with a company. Another 48 per cent felt that the company did not care about their clients when they didn’t have a mobile friendly website,” Mr Wills said.

In response to this research Mr Wills announced today that Harcourts International have launched a new fully responsive website.

Moving to a responsive site is definitely a good move, according to Josh Moore, owner of online marketing agency Duoplus.

“As well as improving the user experience, responsive sites can also help search engine rankings. While it isn’t a significant contributor to search engine rankings, having a responsive site is Google’s recommended configuration. It makes it easier for links to point to key pages, and means that Google doesn’t need to index two versions of a website”, says Mr Moore.

The Harcourts International responsive website was developed by the Harcourts in-house development team, based in Christchurch. Harcourts’ individual country websites are not yet responsive, but do display a separate mobile-friendly version of the site. Mr Wills said that his in-house development team of 18 staff plan to release responsive sites for local Harcourts offices within six months, and change the individual country websites to responsive in 2015.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news