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New Statistics for the Importance of Mobile Friendly Sites

New Statistics for the Importance of Mobile Friendly Sites

Research figures quoted by Harcourts International today highlight the importance of mobile-friendly websites for engaging customers, even in offline sales.

The Chief Information Officer at Harcourts International, Jason Wills, quoted results from a survey Harcourts recently commissioned.

“Based on a recent survey, we know that 52 per cent of users who have had a bad experience using a mobile website, are less likely to engage with a company. Another 48 per cent felt that the company did not care about their clients when they didn’t have a mobile friendly website,” Mr Wills said.

In response to this research Mr Wills announced today that Harcourts International have launched a new fully responsive website.

Moving to a responsive site is definitely a good move, according to Josh Moore, owner of online marketing agency Duoplus.

“As well as improving the user experience, responsive sites can also help search engine rankings. While it isn’t a significant contributor to search engine rankings, having a responsive site is Google’s recommended configuration. It makes it easier for links to point to key pages, and means that Google doesn’t need to index two versions of a website”, says Mr Moore.

The Harcourts International responsive website was developed by the Harcourts in-house development team, based in Christchurch. Harcourts’ individual country websites are not yet responsive, but do display a separate mobile-friendly version of the site. Mr Wills said that his in-house development team of 18 staff plan to release responsive sites for local Harcourts offices within six months, and change the individual country websites to responsive in 2015.


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