Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


‘100% Middle-earth’ drives visitor arrival growth

‘100% Middle-earth’ drives visitor arrival growth


The tourism sector’s period of strong growth is continuing with total international arrivals for the first two months of 2014 up by 9.5 per cent on the same period last year.

For the year ended February 2014 arrivals were 2.77 million, a new 12 month record and a 7.3 per cent increase.

Statistic New Zealand’s International Travel and Migration figures released today showed holiday arrivals were up by 10.6 per cent in the past year.

2014 has seen continued strong performance from key target markets. Holiday arrivals in January/February were up from all five of our largest markets: Australia up 12.1 per cent; China up 15.9 per cent; USA up 5.8 per cent; UK up 7.8 per cent; and Germany up 26.2 per cent.

While there have been a range of influences, the latest data from the International Visitor Survey (conducted by the Ministry of Business, Innovation and Employment) shows that the popularity of The Hobbit trilogy and the link with New Zealand as Middle-earth is a key factor in growing the value of international visitors to New Zealand.

“The latest survey data now available from Oct-Dec 2013 shows that 14 per cent of holiday travellers to New Zealand state The Hobbit trilogy was a factor in deciding to choose New Zealand as a destination,” said Kevin Bowler, CE Tourism New Zealand.

“It is clear our 100% Pure New Zealand, 100% Middle-earth campaign is delivering significant value – and has been a success from every angle.”

At a country level it is holiday travellers from Germany (21 per cent); the USA (19 per cent); China (17 per cent) and the UK (12 per cent) who were most motivated by the Middle-earth connection.

“So arrivals are up, and one in seven holidaymakers is telling us that The Hobbit was part of their decision to come here.

“When you consider the time lapse that there can be between deciding to take a holiday and completing your trip, particularly for long-haul markets, we can expect the Hobbit influence to continue for some considerable time”.

Kevin says the 100% Middle-earth, 100% Pure New Zealand campaign will continue to feature in the organisation’s business activities throughout 2014 and 2015.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Real Estate: Housing Prices Head South In Most Of NZ

Housing became more affordable for first home buyers in many parts of the country including Auckland last month, as falling prices more than offset rising mortgage interest rates. More>>

ALSO:

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:

NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news