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Steinlager And the All Blacks Sign New Deal



Steinlager is proud to announce the renewal of its support of the All Blacks, which will take its sponsorship through both the 2015 and 2019 Rugby World Cups.

This coincides with the step up in sponsorship of the All Blacks Sevens team, which will see Steinlager as the official sponsor of the team as they strive for gold at the 2016 and 2020 Olympics.

The agreement includes an extensive partnership for the 2017 British & Irish Lions Tour of New Zealand and also secures naming rights to the three test match Steinlager Series’ for 2014, 2016, 2018 and 2020.

Steve Tew, New Zealand Rugby CEO, says: “It’s fantastic to have Steinlager sign on to continue this wonderful partnership between two of New Zealand’s most iconic brands. Steinlager is our longest serving sponsor and we would like to thank them for their unwavering support since 1986.”

Rory Glass, Managing Director at Lion, says: “We couldn’t be more thrilled to renew this iconic sponsorship with our world champion All Blacks. This sponsorship will take Steinlager’s support of the All Blacks through to well over 30 years, making it one of the longest running sponsorships in New Zealand sport.”

“During this time rugby has turned professional, the All Blacks have played 382 tests, won two Rugby World Cups, two test series against the British and Irish Lions, three Northern Hemisphere Grand Slams, 20 Bledisloe Cups and 12 Tri Nations/Four Nations trophies. They’ve had their first series victory in South Africa and most recently secured the first unbeaten season of the professional era.”

“With every success came a cold Steinlager to celebrate and we intend to keep it that way.”

Steinlager, unconditional supporters of the All Blacks.

Editor notes:
• Steinlager’s sponsorship of the All Blacks was first signed in 1986.
• Steinlager is the All Blacks’ longest standing sponsor.

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