Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Meet Da'Maha Organic: organic, fair-trade coconut water

24 March 2014

Meet Da'Maha Organic: an all-natural, organic, fair-trade coconut water that feeds, satisfies and sustains the mind and body

An all-new, 100% natural drink company, Da’Maha Organic, has recently launched its organic, fair trade coconut water, bringing a nutritionally superior experience to Kiwi fridges.

A passion for healthier, sustainable living led Nelson-based owners, Max and Nishkama Jones to launch their new drink, to ensure all New Zealanders could experience the difference.

“We absolutely love coconut water and wanted to create a nutritional beverage based on our ethos of organic, fair trade, and purity. The only better product we could offer is an actual coconut,” explains Mr Jones.

Coconut water is one of the fastest growing non-alcoholic beverages in the world. Not so long ago it was wasted on the factory floor in an effort to extract the meat of the coconut. Global coconut water sales today are fast approaching US$1 billion annually.

Da’Maha Organic is sourced from young, green coconuts on the island of Mindanao in the Philippines and with just one ingredient, - pure, organic coconut water - it is a drink with a powerful health kick.

It is rich in vitamins and minerals, with nearly twice as much potassium as a banana, to feed satisfy and sustain the body and mind.

Da’Maha, meaning ‘The Great’, offers similar hydration benefits as a sports drink, in an all-natural form, with five essential electrolytes. It also has zero fat, zero cholesterol and zero artificial flavours, sugars or preservatives.

As the only fair-trade certified coconut water in Australasia, Da’Maha prides itself on offering kiwis a healthy, replenishing drink that is also socially responsible. It is also packaged in 100% recyclable steel cans - one of the most recycled packaging materials in the world – and it is BPA-free.

“Our drink is about allowing Kiwis a healthier way of living, all-round. You can choose to be healthy and you can choose to be ethical and that’s where Da’Maha Organic has come from, it’s a healthy, ethical choice,” says Mr Jones.

The commitment to social responsibility does not end there. The company also has a vision to share its profits with local and international charities and groups.

“We are in the process of starting a charitable trust called The Maha’ni Foundation. Eventually kiwis will be able to follow ‘their’ money to see what they are contributing to,” says Mr Jones.

Da’Maha Organic is now available in over 190 locations nationwide including cafes, gyms and health stores. www.da-maha.com

About Da’Maha Organic Coconut Water
• Certified organic
• Certified fair trade
• Not made from concentrate
• BPA-free
• Recyclable steel can
• Five essential electrolytes for hydration (calcium, magnesium, phosphorous, sodium, and potassium)
• One can of Da’Maha contains almost twice as much potassium as a banana
• Coconut water is so similar to the make-up of our own blood that it has been used as an IV.
• Da’ Maha Organic is 100% NZ owned

About the owners
Max and Nishkama Jones moved to New Zealand three years ago from Northern California. Organic market gardeners by trade, they believe in the benefits of 100% natural products. Having moved to Nelson, they were surprised not to see an abundance of coconut water on the shelves, a personal favourite of theirs. The couple then set out to create an organic, fair trade product made in recyclable packaging. Their idea didn’t stop there though. With no personal need to line their own pockets, they are looking to share the profits, through the Maha’ni Foundation.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news