Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Domestic tourism co-operation needed to align for growth

Domestic tourism co-operation needed to align for growth


More co-ordination and stronger co-operation between regions is needed to develop New Zealand’s domestic tourism potential and boost profits for operators.

The Tourism Industry Association (TIA) has today released Tourism 2025 – Growing Value Together, which is a blueprint to assist with aligning the New Zealand tourism sector to develop a shared goal of strategic growth.

AA Club Operations General Manager Peter Moxon says tourism operators and regional tourism organisations (RTOs) have an opportunity to capitalise on a vast and growing market that is often ignored by decision makers.

“Domestic tourism is the lifeblood for operators in the sector but the focus on growth in the broader sector is on international visitors because they bring in the export dollars for New Zealand,” Mr Moxon says.

“That TIA chief executive Martin Snedden has noted the importance of domestic tourism in the Tourism 2025 framework is critical if the sector is going to strongly contribute to growth.

“Improving success in the domestic sector is an important component of the broader Tourism 2025 framework.”

Mr Moxon says the challenge is for tourism operators to better cater to the growing cohort of Kiwi travellers, who increasingly demand improving standards in service and facilities along with exciting and engaging activities.

“More than 80% of domestic travel in New Zealand is by car and the AA represents the interests of about nearly a million of them which is why we’re so engaged with the sector.”

The AA publishes more than three million maps, accommodation and touring guides, attracts nearly five million online visits, offers accommodation discounts to its 900,000 members and has delivered more than $120 million in fuel discounts to motorists over the last 2½ years with AA Smartfuel.

“Since July, the AA along with The Fresh Information Company have been surveying thousands of our members with the AA Traveller Monitor to better understand where Kiwis go, where they travel from, what type of accommodation they stay in and what they spend.

“In a few months, we’ll have an entire year’s worth of conclusive domestic travel data which the industry can tap into to assist with planning and decision making.”

Mr Moxon says that operators and also their RTOs have an opportunity to really touch the hearts and minds of New Zealand travellers.

“If there’s some good cohesion in the industry, strong and innovative ideas will follow. The goal here is to encourage more Kiwis to travel around New Zealand particularly during the combined seven month shoulders of the peak summer season.”

In January, the AA Traveller Monitor shows that there were 3.03 million domestic overnight trips in New Zealand resulting in 11.1 million nights spent away from home and a total spent of more than $1 billion. This is up from 2.6 million trips in December resulting in 8.3 million nights spent away from home and a total spend of more than $900 million. February data will be available later this month.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news