Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Domestic tourism co-operation needed to align for growth

Domestic tourism co-operation needed to align for growth


More co-ordination and stronger co-operation between regions is needed to develop New Zealand’s domestic tourism potential and boost profits for operators.

The Tourism Industry Association (TIA) has today released Tourism 2025 – Growing Value Together, which is a blueprint to assist with aligning the New Zealand tourism sector to develop a shared goal of strategic growth.

AA Club Operations General Manager Peter Moxon says tourism operators and regional tourism organisations (RTOs) have an opportunity to capitalise on a vast and growing market that is often ignored by decision makers.

“Domestic tourism is the lifeblood for operators in the sector but the focus on growth in the broader sector is on international visitors because they bring in the export dollars for New Zealand,” Mr Moxon says.

“That TIA chief executive Martin Snedden has noted the importance of domestic tourism in the Tourism 2025 framework is critical if the sector is going to strongly contribute to growth.

“Improving success in the domestic sector is an important component of the broader Tourism 2025 framework.”

Mr Moxon says the challenge is for tourism operators to better cater to the growing cohort of Kiwi travellers, who increasingly demand improving standards in service and facilities along with exciting and engaging activities.

“More than 80% of domestic travel in New Zealand is by car and the AA represents the interests of about nearly a million of them which is why we’re so engaged with the sector.”

The AA publishes more than three million maps, accommodation and touring guides, attracts nearly five million online visits, offers accommodation discounts to its 900,000 members and has delivered more than $120 million in fuel discounts to motorists over the last 2½ years with AA Smartfuel.

“Since July, the AA along with The Fresh Information Company have been surveying thousands of our members with the AA Traveller Monitor to better understand where Kiwis go, where they travel from, what type of accommodation they stay in and what they spend.

“In a few months, we’ll have an entire year’s worth of conclusive domestic travel data which the industry can tap into to assist with planning and decision making.”

Mr Moxon says that operators and also their RTOs have an opportunity to really touch the hearts and minds of New Zealand travellers.

“If there’s some good cohesion in the industry, strong and innovative ideas will follow. The goal here is to encourage more Kiwis to travel around New Zealand particularly during the combined seven month shoulders of the peak summer season.”

In January, the AA Traveller Monitor shows that there were 3.03 million domestic overnight trips in New Zealand resulting in 11.1 million nights spent away from home and a total spent of more than $1 billion. This is up from 2.6 million trips in December resulting in 8.3 million nights spent away from home and a total spend of more than $900 million. February data will be available later this month.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news