Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


thl Embraces Tourism 2025 Industry Framework

thl Embraces Tourism 2025 Industry Framework

Following today’s launch of Tourism 2025, Tourism Holdings Limited (thl) has voiced its commitment to aligning itself with the shared vision and common framework outlined in the plan.

As an industry leader, thl understands the importance of working collectively as an industry in a highly competitive global market. Grant Webster, CEO thl commented, “The collaborative process of creating Tourism 2025 has in itself rejuvenated the industry. The strong framework provides an all-inclusive industry direction and whilst the streams of activity within the plan don’t all apply to our business, there is a framework for our sector to target. The key opportunities we see are to increase visitor spend, visitor experience and looking to help extend the traditional tourist season.”

A report led by thl and conducted by research firm Covec1, revealed that campervan tourism is responsible for almost half a billion dollars to the New Zealand tourism industry. International visitors spend on average $3,836 per adult during their stay in New Zealand. The spread of that economic value goes deep within our communities including local spend on food and beverage, fuel as well as spend on local tourism activities. This research has not only provided insights into the current value created by the sector but has also provided an understanding of opportunities to increase value for the industry going forward.

thl fully endorses the view of Tourism 2025 recognising the economic benefit of changes in the global visitor mix and the associated extension of the traditional travel season. The company has seen strong growth particularly from the China market for its self-drive and guided experiences. In preparation for delivering to the needs of this market, thl has worked collaboratively on insight projects to understand visitor needs. thl looks forward to pooling its learnings with other research allowing the wider industry to optimise the opportunity presented by this and other emerging markets.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Lower Levy For Safer Cars: ACC Backtracks On Safety Assessments

Dog and Lemon: “The ACC has based the entire levy system on a set of badly flawed data from Monash University. This Monash data is riddled with errors and false assumptions; that’s the real reason for the multiple mistakes in setting ACC levies.” More>>

ALSO:

Fast Track: TPP Negotiations Set To Accelerate, Groser Says

Negotiations for the Trans-Pacific Partnership will accelerate in July, with New Zealand officials working to stitch up a deal by the month's end, according to Trade Minister Tim Groser. More>>

ALSO:

Floods: Initial Assessment Of Economic Impact

Authorities around the region have compiled an initial impact assessment for the Ministry of Civil Defence, putting the estimated cost of flood recovery at around $120 million... this early estimate includes social, built, and economic costs to business, but doesn’t include costs to the rural sector. More>>

ALSO:

Food: Govt Obesity Plan - No Tax Or Legislation

Speaking to Q+A’s Corin Dann this morning, health minister Jonathan Coleman said tackling obesity was at the top of the Government’s priority list, but there was “no evidence” a sugar tax worked, and further regulation was unnecessary. More>>

ALSO:

Treasury Docs On LVR Policy: Government Inaction Leads To Blurring Of Roles

The Treasury wouldn’t have had to warn the Reserve Bank to stick to its core functions if the Government had taken prompt and substantial measures to rein in skyrocketing Auckland house prices, Labour’s Finance spokesperson Grant Robertson says. More>>

ALSO:

Final EPA Decision: Tough Bar Set For Ruataniwha Dam

Today’s final decision by the Tukituki Catchment Board of Inquiry is good news for the river and the environment, says Labour’s Water spokesperson Meka Whaitiri. “Setting a strict level of dissolved nitrogen in the catchment’s waters will ensure that the dam has far less of an impact on the Tukituki river." More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news