Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


thl Embraces Tourism 2025 Industry Framework

24 March 2014

thl Embraces Tourism 2025 Industry Framework

Following today’s launch of Tourism 2025, Tourism Holdings Limited (thl) has voiced its commitment to aligning itself with the shared vision and common framework outlined in the plan.

As an industry leader, thl understands the importance of working collectively as an industry in a highly competitive global market. Grant Webster, CEO thl commented, “The collaborative process of creating Tourism 2025 has in itself rejuvenated the industry. The strong framework provides an all-inclusive industry direction and whilst the streams of activity within the plan don’t all apply to our business, there is a framework for our sector to target. The key opportunities we see are to increase visitor spend, visitor experience and looking to help extend the traditional tourist season.”

A report led by thl and conducted by research firm Covec1, revealed that campervan tourism is responsible for almost half a billion dollars to the New Zealand tourism industry. International visitors spend on average $3,836 per adult during their stay in New Zealand. The spread of that economic value goes deep within our communities including local spend on food and beverage,fuel as well as spend on local tourism activities. This research has not only provided insights into the current value created by the sector but has also provided an understanding of opportunities to increase value for the industry going forward.

thl fully endorses the view of Tourism 2025 recognising the economic benefit of changes in the global visitor mix and the associated extension of the traditional travel season. The company has seen strong growth particularly from the China market for its self-drive and guided experiences. In preparation for delivering to the needs of this market, thl has worked collaboratively on insight projects to understand visitor needs. thl looks forward to pooling its learnings with other research allowing the wider industry to optimise the opportunity presented by this and other emerging markets.

About thl:
thl is one of Australasia’s premier tourism companies. thl owns and operates self-drive experiences in New Zealand, Australia and USA, RV Manufacturing in New Zealand and Australia and Guided Experiences in New Zealand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Auckland Outage: Power Mostly Restored Overnight

Vector wishes to advise that all but 324 customers have been restored overnight. These customers are spread throughout the network in small pockets. The main St Johns feeder was restored around midnight allowing most of the customers in all affected areas to have power this morning. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
More RSS  RSS
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news