Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism aims to earn $41 billion in 2025

Tourism aims to earn $41 billion in 2025

New Zealand’s tourism industry has today unveiled its goal to contribute $41 billion a year to the economy by 2025, up from $24 billion now.

Released today, Tourism 2025 – Growing Value Together/Whakatipu Uara Ngatahi is a framework to unite New Zealand’s large and diverse tourism industry and ignite strong, aspirational economic growth. It is an industry commitment to growing value by working together, for the long-term benefit of New Zealand tourism and the wider economy.

“Tourism 2025 is the industry aligning for growth. We can see the world has changed. We are excited by the new opportunities, but we understand that as more and more countries enter the race for the global tourism dollar, we will succeed only if we improve the competitiveness of New Zealand tourism,” Tourism Industry Association New Zealand (TIA) Chief Executive Martin Snedden says.

“Our aspiration is for annual tourism revenues to be $41 billion by 2025. To achieve that, we must grow international tourism at a rate of 6% year on year and domestic tourism at a rate of 4% year on year. The focus is value, rather than visitor numbers. We will grow volume, but we will grow value faster.”

Tourism 2025 is not a detailed strategic plan but a shared vision and commitment to growing value by working together for the long-term benefit of New Zealand tourism and the wider economy, Mr Snedden says.

“While there will be a range of collective actions, the stronger emphasis will be on recognising and valuing initiatives which individual or small clusters of operators are taking that are fully aligned with the strategic thrust of the Tourism 2025 framework and which are helping bring the framework to life.”

Development of the framework has been led by TIA with strong support from industry and public sector leaders.

It is built around five themes:
• Grow sustainable air connectivity – around 99% of international visitors arrive by air so we cannot grow without it.
• Targeting for value – as the global landscape changes and our visitor mix evolves, we need to identify and pursue the opportunities that will deliver the greatest economic benefit.
• Visitor experience – our changing visitor mix brings changing visitor expectations. By continuously striving to improve our visitors’ experience, we will see visitors staying longer, travelling more widely and spending more.
• Productivity – by improving tourism productivity, we will improve returns from existing investments and attract new capital investment.
• Insight – good insight is critical to drive strategic and operational decision-making for tourism businesses.

“This approach gives licence to the whole industry, big and small, urban and remote, to understand and value the link between the direction the industry is heading in at a high level and what they are doing within their own businesses.”

For more information on Tourism 2025, including extensive background insight, go to www.tourism2025.org.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Farming: Alliance Plans To Start Docking Farmer Payments

Alliance Group, New Zealand's second-largest meat cooperative, plans to start withholding some stock payments to its farmers from next week to bolster its balance sheet and force suppliers to meet their share requirements. More>>

ALSO:

Gambling: SkyCity First Half Profit Rises 30%, Helped By High Rollers

SkyCity anticipates the Auckland business will benefit from government gaming concessions which were triggered on Nov. 11 in recognition of SkyCity’s $470 million Convention Centre development. Morrison said the concessions would allow the Auckland business to lift its activity during peak period, noting it had a record revenue week over the Christmas and New Year period. More>>

ALSO:

Money For Light: Kiwi Scientists Secure Preferential Access To Synchrotron

Science and Innovation Minister Steven Joyce today announced a three-year investment of $2.8 million in the Australian Synchrotron, the largest piece of scientific infrastructure in the Southern Hemisphere, to secure preferential access for Kiwi scientists. More>>

Telco Industry Report: Investment Hits $1.7 Bln A Year

Investment in the telecommunications sector is $1.7 billion a year, proportionately one of the highest levels in the OECD, according to a report released today on the status of the New Zealand sector. More>>

ALSO:

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Restrictions Lifted: No Further Tau Flies Found

The Ministry for Primary Industries (MPI) confirms that all restrictions on the movement of fruit and vegetables in Manurewa, Auckland, due to the Tau fly, have been lifted as of 2.26pm on Sunday 7 February. More>>

Crowdfinding: Awaroa Beach To Become Public Land If Appeal Succeeds

Conservation Minister Maggie Barry says a privately-owned beach will become part of the Abel Tasman National Park if an online crowdfunding campaign to buy it succeeds... More>>

ALSO:

Meat Workers Union: Waitangi Mondayisation Flaunted By Large Employer Of Maori

At the AFFCO Talley owned meat plant in Rangiuru, the company has resorted to bullying and threats... saying they could be disciplined and their union sued for an unlawful strike if workers exercise their rights to a paid day off tomorrow. More>>

Earlier:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news