Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Improve visitor experience to grow tourism dollar

24 March 2014

Improve visitor experience to grow tourism dollar

Improving the customer experience and delivering on promised levels of service is a vital cog in the tourism machinery that must not be overlooked.

Qualmark General Manager Tim Keeling says the strength of New Zealand’s tourism industry rests on the success of the operators who work within it.

“Our industry will only ever be as strong as our worst visitor experience,” Mr Keeling says.

“We need a collective ambition to deliver outstanding experiences and this can only create better value outcomes for our economy.”

Mr Keeling says because of this Qualmark strongly endorses the Tourism Industry Association’s release of the Tourism 2025 aligned framework today.

“Tourism 2025 offers a strategic platform for operators to understand the collective vision for New Zealand tourism.”

Qualmark – a joint venture between Tourism New Zealand and the AA – is the industry’s official quality assurance platform assisting travellers to select high quality accommodation, attractions, transport and services.

Mr Keeling says to remain competitive in a global tourism market, it is critical the tourism sector works together to deliver high quality, unique visitor experiences.

“In this day of instant and often permanent customer reviews, coupled with vastly changing guest expectations, getting the experience right can often be make or break for an operator, a region or even a destination brand.”

Mr Keeling says the Tourism 2025 framework also highlights the importance of both export dollars from international visitors and stimulating the domestic tourism industry.

“Domestic tourism is the lifeblood for many operators. While tourism business are often encouraged to become ‘export ready’ in the delivery of their offering, we should also be working on ensuring all our visitor experiences are ‘Kiwi ready’.”

Mr Keeling says as the New Zealand visitor mix continues to change, Qualmark is working with operators to assist them to better understand customer expectations, measure their current delivery and develop experiences which exceed visitor expectations.

“We’re excited about the opportunity to assist tourism businesses to meet the challenges of Tourism 2025.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

ICT Innovation: Six NZ Finalists In World Summit Awards

The awards are a global showcase of 40 projects, across eight categories, with a special emphasis on those which show the benefits of information and communication technology for the development of communities. New Zealand has finalists in six of the eight categories. More>>

ALSO:

Final Frontier: Rocket Lab And NASA Sign Commercial Space Launch Agreement

Rocket Lab has signed a Commercial Space Launch Act Agreement with the National Aeronautics and Space Administration (NASA). The agreement enables Rocket Lab to use NASA resources - including personnel, facilities and equipment - for launch and reentry efforts. More>>

ALSO:

Scoop Business: Wheeler Downplays Scope For ‘Large’ Rates Fall

Reserve Bank governor Graeme Wheeler says some market commentators are predicting further declines in interest rates that would only make sense for an economy in recession, although some easing is likely to be needed to maintain New Zealand’s economic growth. More>>

ALSO:

Ruataniwha Dam: Consent Conditions Could Mean Reduced Intensity

Legal advice sought by the Hawke’s Bay Regional Council on the Ruataniwha Dam consent conditions has confirmed that farmers who sign up to take water from the dam could be required to reduce the intensity of their farming operation to meet the catchment’s strict nitrogen limit. More>>

Health And Safety: Bill Now Sees Rules Relaxed For Small Businesses

Health and safety law reform sparked by the Pike River coalmine disaster has been reported back from the industrial relations select committee with weakened requirements on small businesses to appoint health and safety representatives and committees. More>>

ALSO:

Bearing Fruit: Annual Fruit Exports Hit $2 Billion For First Time

The value of fruit exported rose 20 percent (up $330 million) for the June 2015 year when compared with the year ended June 2014. Both higher prices and a greater quantity of exports (up 9.0 percent) contributed to the overall rise. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news