Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Improve visitor experience to grow tourism dollar

24 March 2014

Improve visitor experience to grow tourism dollar

Improving the customer experience and delivering on promised levels of service is a vital cog in the tourism machinery that must not be overlooked.

Qualmark General Manager Tim Keeling says the strength of New Zealand’s tourism industry rests on the success of the operators who work within it.

“Our industry will only ever be as strong as our worst visitor experience,” Mr Keeling says.

“We need a collective ambition to deliver outstanding experiences and this can only create better value outcomes for our economy.”

Mr Keeling says because of this Qualmark strongly endorses the Tourism Industry Association’s release of the Tourism 2025 aligned framework today.

“Tourism 2025 offers a strategic platform for operators to understand the collective vision for New Zealand tourism.”

Qualmark – a joint venture between Tourism New Zealand and the AA – is the industry’s official quality assurance platform assisting travellers to select high quality accommodation, attractions, transport and services.

Mr Keeling says to remain competitive in a global tourism market, it is critical the tourism sector works together to deliver high quality, unique visitor experiences.

“In this day of instant and often permanent customer reviews, coupled with vastly changing guest expectations, getting the experience right can often be make or break for an operator, a region or even a destination brand.”

Mr Keeling says the Tourism 2025 framework also highlights the importance of both export dollars from international visitors and stimulating the domestic tourism industry.

“Domestic tourism is the lifeblood for many operators. While tourism business are often encouraged to become ‘export ready’ in the delivery of their offering, we should also be working on ensuring all our visitor experiences are ‘Kiwi ready’.”

Mr Keeling says as the New Zealand visitor mix continues to change, Qualmark is working with operators to assist them to better understand customer expectations, measure their current delivery and develop experiences which exceed visitor expectations.

“We’re excited about the opportunity to assist tourism businesses to meet the challenges of Tourism 2025.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news