Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Improve visitor experience to grow tourism dollar

24 March 2014

Improve visitor experience to grow tourism dollar

Improving the customer experience and delivering on promised levels of service is a vital cog in the tourism machinery that must not be overlooked.

Qualmark General Manager Tim Keeling says the strength of New Zealand’s tourism industry rests on the success of the operators who work within it.

“Our industry will only ever be as strong as our worst visitor experience,” Mr Keeling says.

“We need a collective ambition to deliver outstanding experiences and this can only create better value outcomes for our economy.”

Mr Keeling says because of this Qualmark strongly endorses the Tourism Industry Association’s release of the Tourism 2025 aligned framework today.

“Tourism 2025 offers a strategic platform for operators to understand the collective vision for New Zealand tourism.”

Qualmark – a joint venture between Tourism New Zealand and the AA – is the industry’s official quality assurance platform assisting travellers to select high quality accommodation, attractions, transport and services.

Mr Keeling says to remain competitive in a global tourism market, it is critical the tourism sector works together to deliver high quality, unique visitor experiences.

“In this day of instant and often permanent customer reviews, coupled with vastly changing guest expectations, getting the experience right can often be make or break for an operator, a region or even a destination brand.”

Mr Keeling says the Tourism 2025 framework also highlights the importance of both export dollars from international visitors and stimulating the domestic tourism industry.

“Domestic tourism is the lifeblood for many operators. While tourism business are often encouraged to become ‘export ready’ in the delivery of their offering, we should also be working on ensuring all our visitor experiences are ‘Kiwi ready’.”

Mr Keeling says as the New Zealand visitor mix continues to change, Qualmark is working with operators to assist them to better understand customer expectations, measure their current delivery and develop experiences which exceed visitor expectations.

“We’re excited about the opportunity to assist tourism businesses to meet the challenges of Tourism 2025.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Court Ruling: Kiwifruit NZ Ordered To Consider Collaborative Marketing Proposals

The High Court has told kiwifruit marketer Zespri to reconsider collaborative marketing proposals from Splice Fruit and Seeka Kiwifruit to sell fruit offshore that its board had previously rejected. More>>

ALSO:

Electric Vehicles: No Road User Charges Feature In Govt Package

Drivers of electric vehicles won't have to pay road user charges and will be allowed to drive in bus lanes as part of a new government plan to double EV numbers annually to a target 64,000 by 2021. More>>

ALSO:

Pre-Budget: Computer Emergency Response Team, Assemble!

John Key told the country's first ever Cyber Security Summit in Auckland that the government had earmarked funding set up a national Computer Emergency Response Team to help prevent and act on cyber incidents in partnership with the private sector and other organisations. More>>

ALSO:

Job Cutter Goes: Mark Weldon To Step Down As MediaWorks CEO

“When I joined MediaWorks in August 2014, I had a mandate to lead a significant change programme to bring the business back from receivership into a position where it could once again be a strong competitor in the market, with a sound and sustainable future. It was a big brief, laden with inherent challenges, but I took it in good faith and have dedicated myself fully to the goal since." More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news