Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism New Zealand endorses Tourism 2025

24 March, 2014

Tourism New Zealand endorses Tourism 2025

Tourism New Zealand says the industry has turned a corner with the release of ‘Tourism 2025 - Growing Value Together/Whakatipu Uara Ngatahi’ and its aspirational goal to reach $41b value by 2025.

Chief Executive Kevin Bowler says Tourism 2025 has bought the industry together and has forged a shared vision for where we want to get to and how with a collective focus, we can get there.

“Tourism New Zealand has agreed to align its business plan with the overall direction set out in Tourism 2025,” he says.

“It is appropriate that this is a framework for alignment, rather than just a list of operational tactics, as there aren’t many silver bullets when it comes to achieving the growth we’re aspiring to achieve.

“Instead, this framework is about helping the whole industry to all move in the same direction, targeting the areas with investment in time, energy and money that will deliver the greatest economic returns for the industry and of course the country.”

Kevin says that Tourism New Zealand’s work under its current three-year marketing strategy fits closely with the 2025 framework and the organisation is using its additional funding provided by the Government to drive actions across Tourism 2025’s five central themes.

“The Tourism 2025 theme ‘targeting for value’ is perfectly aligned with Tourism New Zealand’s objective to increase the value of international visitors to New Zealand,” he says.

“To help achieve this, we have increased our investment in international business events, premium visitor segments, and special interest travel sectors recognising these visitors typically spend more than the average holiday visitor.

“We are working closely with airlines and airports to encourage growth in airline services to ‘grow sustainable air connectivity’, and have a number of joint venture partnerships in place, most significantly a $20 million per annum joint marketing agreement with Air New Zealand.

“Our involvement with the i-SITE network, Qualmark and the China market through the ADS and PKP programmes are our key contributions to the Tourism 2025 theme “drive value through outstanding visitor experience”.

“By identifying and attracting visitor segments that visit New Zealand in the shoulder and off seasons, particularly through our new focus on emerging markets like India and Indonesia, we are assisting the industry improve its performance under the theme “productivity for profit”.

“Finally, Tourism New Zealand has an entire team dedicated to providing research analysis and“insight” that is distributed to the industry on the tourismnewzealand.com website.”

Tourism New Zealand was a key contributor in the development of Tourism 2025 and supports the ambitious goal of raising the combined value of international and domestic tourism to $41 billion by 2025.

For more information on Tourism 2025, including extensive background insights go to www.tourism2025.org.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Immigration: Increase In Seasonal Workers For RSE

The current cap will be increased by 1,000 from 9,500 to 10,500 RSE workers for the 2016-17 season. Mr Woodhouse says the horticulture and viticulture industry is New Zealand’s fourth largest export industry, producing almost $5 billion in exports. More>>

ALSO:

Hurunui: Crown Irrigation Invests Up To $3.4m In North Canterbury

Crown Irrigation Investments will invest up to $3.4m in the Hurunui Water Project, an irrigation scheme that will be capable of irrigating up to 21,000 hectares on the south side of the Hurunui River in North Canterbury. More>>

ALSO:

Not So Great:Butterfly Eradication Success

The invasive pest great white butterfly has been eradicated from New Zealand in a world-first achievement, Primary Industries Minister Nathan Guy and Conservation Minister Maggie Barry say. More>>

Gordon Campbell: On The Government’s Tax Cuts Fixation

Long before the earthquake hit, the dodginess of the government tax cuts programnme was evident in the language of its packaging. It is being touted as a “tax cuts and family care” package... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news