Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Tourism 2025 – Domestic tourism

Tourism 2025 – Domestic tourism

“Tourism 2025 is an ambitious, aspirational vision of how tourism can grow significantly in the next decade as a major driver of economic growth throughout all parts of New Zealand”, said David Perks, Chair of Regional Tourism Organisations New Zealand (RTONZ).

RTONZ contributed to the development of Tourism 2025 by providing insights into domestic tourism,which has been increasing steadily in New Zealand over a considerable period of time. Today it is worth almost $14 billion dollars annually to the tourism industry and makes up 59% of total tourism earnings.

“Domestic tourism delivers many benefits to the New Zealand economy and communities across our country. The expenditure New Zealanders make on domestic travel is retained within the New Zealand economy and buffers businesses and communities from the vagaries of the global economy.”

Domestic visitors spend $39 million per day, making a substantial contribution to the industry’s overall financial resilience, sustainability and functionality.

“Many tourism businesses would not survive if it were not for the year round patronage of domestic visitors,” said Mr Perks. Kiwis contribute more visitor nights and higher expenditure than international visitors, and help address seasonality and regional dispersal challenges.

The Tourism 2025 project has played a part in moving the industry mind-set from ‘survival in tough times’ to “growing value”.

The project has helped us better understand the rapid, enormous changes that are occurring within tourism, both domestically and internationally, and the opportunities these present for our industry.

Domestic tourism is vital to the health of the industry. One of the keys to industry growth, and regional economic well-being, is unlocking the opportunities that Tourism 2025, and domestic travel can bring to the table.

Tourism 2025 captures the distinctive flavour of New Zealand tourism, and the five themes chosen to build the framework around are tried and tested and will stand the test of time through to 2025.

The framework sets out pathways for success by identifying opportunities that the industry can grasp, take ownership of, and drive forward.

“Tourism industry ownership and commitment to the framework is vital to success, and regional economic growth,” said Mr Perks.

“Regional Tourism Organisations will I am sure do their bit to ensure that success”.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Scoop Review Of Books: She Means Business

As Foreman says in her conclusion, this is a business book. It opens with a brief biographical section followed by a collection of interesting tips for entrepreneurs... More>>


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news