Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism 2025 – Domestic tourism

Tourism 2025 – Domestic tourism

“Tourism 2025 is an ambitious, aspirational vision of how tourism can grow significantly in the next decade as a major driver of economic growth throughout all parts of New Zealand”, said David Perks, Chair of Regional Tourism Organisations New Zealand (RTONZ).

RTONZ contributed to the development of Tourism 2025 by providing insights into domestic tourism,which has been increasing steadily in New Zealand over a considerable period of time. Today it is worth almost $14 billion dollars annually to the tourism industry and makes up 59% of total tourism earnings.

“Domestic tourism delivers many benefits to the New Zealand economy and communities across our country. The expenditure New Zealanders make on domestic travel is retained within the New Zealand economy and buffers businesses and communities from the vagaries of the global economy.”

Domestic visitors spend $39 million per day, making a substantial contribution to the industry’s overall financial resilience, sustainability and functionality.

“Many tourism businesses would not survive if it were not for the year round patronage of domestic visitors,” said Mr Perks. Kiwis contribute more visitor nights and higher expenditure than international visitors, and help address seasonality and regional dispersal challenges.

The Tourism 2025 project has played a part in moving the industry mind-set from ‘survival in tough times’ to “growing value”.

The project has helped us better understand the rapid, enormous changes that are occurring within tourism, both domestically and internationally, and the opportunities these present for our industry.

Domestic tourism is vital to the health of the industry. One of the keys to industry growth, and regional economic well-being, is unlocking the opportunities that Tourism 2025, and domestic travel can bring to the table.

Tourism 2025 captures the distinctive flavour of New Zealand tourism, and the five themes chosen to build the framework around are tried and tested and will stand the test of time through to 2025.

The framework sets out pathways for success by identifying opportunities that the industry can grasp, take ownership of, and drive forward.

“Tourism industry ownership and commitment to the framework is vital to success, and regional economic growth,” said Mr Perks.

“Regional Tourism Organisations will I am sure do their bit to ensure that success”.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Scoop Business: Reserve Bank’s Spencer Calls On Govt To Rethink Housing Tax

The Reserve Bank has urged the government to take another look at a capital gains tax on investment in housing, allow increased high-density development and cut red tape for planning consents to address an over-heated Auckland property market. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news