Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism 2025 – Domestic tourism

Tourism 2025 – Domestic tourism

“Tourism 2025 is an ambitious, aspirational vision of how tourism can grow significantly in the next decade as a major driver of economic growth throughout all parts of New Zealand”, said David Perks, Chair of Regional Tourism Organisations New Zealand (RTONZ).

RTONZ contributed to the development of Tourism 2025 by providing insights into domestic tourism,which has been increasing steadily in New Zealand over a considerable period of time. Today it is worth almost $14 billion dollars annually to the tourism industry and makes up 59% of total tourism earnings.

“Domestic tourism delivers many benefits to the New Zealand economy and communities across our country. The expenditure New Zealanders make on domestic travel is retained within the New Zealand economy and buffers businesses and communities from the vagaries of the global economy.”

Domestic visitors spend $39 million per day, making a substantial contribution to the industry’s overall financial resilience, sustainability and functionality.

“Many tourism businesses would not survive if it were not for the year round patronage of domestic visitors,” said Mr Perks. Kiwis contribute more visitor nights and higher expenditure than international visitors, and help address seasonality and regional dispersal challenges.

The Tourism 2025 project has played a part in moving the industry mind-set from ‘survival in tough times’ to “growing value”.

The project has helped us better understand the rapid, enormous changes that are occurring within tourism, both domestically and internationally, and the opportunities these present for our industry.

Domestic tourism is vital to the health of the industry. One of the keys to industry growth, and regional economic well-being, is unlocking the opportunities that Tourism 2025, and domestic travel can bring to the table.

Tourism 2025 captures the distinctive flavour of New Zealand tourism, and the five themes chosen to build the framework around are tried and tested and will stand the test of time through to 2025.

The framework sets out pathways for success by identifying opportunities that the industry can grasp, take ownership of, and drive forward.

“Tourism industry ownership and commitment to the framework is vital to success, and regional economic growth,” said Mr Perks.

“Regional Tourism Organisations will I am sure do their bit to ensure that success”.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news