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Saleslink Mobile Rebrands to Opmetrix

Saleslink Mobile Rebrands to Opmetrix

Leading mobile sales force automation supplier changes brand name

Christchurch, 24 March 2014 - I.T. Link Limited, the developers of the SalesLink Mobile software, today announced that their company and products will operate under a new brand: Opmetrix.

“The company is growing fast, and has many exciting opportunities ahead, so we need to present the most relevant and attractive image to new markets,” says Opmetrix managing director Oliver Huggins.

“The Opmetrix brand also reflects the broader nature of our product offering, which has evolved from its origins as a sales data entry tool to a richly-featured mobile sales force automation solution.

“We are not simply offering a mobile app that enables field teams to sell more and gain efficiencies - it ensures the outcome of each call flows right through a supply chain, so the customer gets the best possible experience.”

Mr Huggins said there would be no impact on existing SalesLink Mobile customers through the transition.

He also confirmed that the brand refresh did not involve any change in the ownership, management or staffing of the company.

About Opmetrix
Opmetrix is a New Zealand leader in mobile sales force automation. With a 15 year track history in developing award winning mobile applications, and over 3,000 active mobile users in the field, our products are widely used throughout New Zealand to manage the distribution and analysis of many leading brands including Fonterra, Tip Top and Pernod Ricard, Jim Beam, Cerebos and Cookie Time.


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