Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Auckland tourism partnerships support tourism target

24 March 2014

Auckland tourism partnerships support national tourism target

Auckland Tourism, Events and Economic Development (ATEED) endorses the new national tourism framework released today, saying it aligns with Auckland’s approach to growing the visitor economy.

The 10-year Auckland Visitor Plan strongly reflects the framework ‘Tourism 2025 – Growing Value Together’ – which has a focus on growing value, rather than simply growing visitor numbers.

ATEED Chief Executive, Brett O’Riley, says Tourism 2025 is a solid platform to encourage alignment across the New Zealand industry.

“The framework is based around ‘growing value together’ and that is pivotal to our approach for marketing Auckland. Partnering with airlines, travel sellers, Tourism New Zealand and other regional tourism organisations is our consistent and proven way of working,” says Mr O’Riley.

A key example of this is ATEED’s strategic partnership with Flight Centre Australia, which has helped to stimulate a significant increase in arrivals from Auckland’s largest visitor market.

Now in its second year, the partnership aims to build on the success of year one, which generated more than 15,000 new Australian holidaymakers and pumped $12.9 million into the Auckland economy.

“This is just one example of the value of working together with partners for the long-term benefit of Auckland’s tourism industry and the New Zealand economy as a whole,” says Mr O’Riley.

Targeting for value is another key feature of the Auckland Visitor Plan that also underpins Tourism 2025.

For example, with the support of local tourism operators ATEED is positioning Auckland as a premium destination in China, Auckland’s second largest international market. ATEED is targeting specific groups of high-yield visitors to offer experiences such as golf, equine and marine coupled with luxury accommodation and quality food and wine to create a compelling reason for Chinese visitors to holiday in Auckland.

ATEED – on behalf of Auckland Council – works to grow the visitor economy in line with the targets in its 10-year Auckland Visitor Plan. The plan aims to double the contribution from the Auckland visitor economy,growing it from $3.33 billion in 2010 to $6 billion annually in 2021.

Tourism 2025 is a growth framework for New Zealand’s tourism industry. Its development has been led by the Tourism Industry Association (TIA) with support from key industry stakeholders including ATEED.

ATEED (Auckland Tourism, Events and Economic Development) is Auckland’s economic growth agency.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: Weak Dairy Prices Prompt Pull Back In Fonterra Forecasts

Weak global dairy prices have prompted analysts to pull back their expectations for Fonterra Cooperative Group's payout to farmers for next season. More>>

Broadband Network: Spark Launches New, Competitive Ultra Fibre Plan Line-Up

Spark is giving customers an even more compelling reason to switch to its Ultra Fibre plans from today with the introduction of new competitive pricing for the majority of its plans (details below) and Fibre Landline (voice-over-fibre technology) for ... More>>

Employment: ANZ Proposes Casualisation In Whangarei Stores

ANZ workers in Whangarei could see their incomes drop by 20 to 40 percent if the bank’s proposal to reduce the number of full-time positions goes ahead says FIRST Union national organiser Tali Williams. More>>

Finance: BNZ Develops Specialist Tāmaki Māori Banking Team

BNZ develops specialist Tāmaki Māori Banking Team to support Māori as Auckland grows More>>

Pharmaceuticals: Commerce Commission To Consider Pharmaceuticals Merger

The Commerce Commission has received an application from Pfizer Inc. seeking clearance to acquire all of the shares in Hospira Inc. More>>

Real Estate: Housing Unaffordability Issues Spread

Surging house prices in Auckland and Queenstown last month pushed home ownership even further beyond the reach of first home buyers in the two districts, according to the AMP360 Home Loan Affordability Report for March. More>>

Statistics NZ: Annual Exports To China Dip Below Australia

The value of goods exports to Australia ($8.7 billion) surpassed those to China for the year ended March 2015, Statistics New Zealand said today. More>>

Science: Hookworm Discovery At Malaghan Institute

Professor Graham Le Gros has led a team which has stimulated both innate and memory responses to the parasite, discovering along the way the unexpected behaviour of one particular immune cell, in Hookworm, one of the world’s most devastating tropical ... More>>

Business: Provinces Urged To Make Full Use Of New Air Services

Provincial New Zealand has been urged to use new air services to Auckland or risk losing them either partially or completely. The stark warning was issued today by Far North mayor John Carter at a ceremony at Kaitaia airport to mark the final Air ... More>>

Mobile: 2degrees To Credit All Calls And SMS To Nepal

In the wake of the devastating earthquake in Nepal in the weekend, 2degrees will be crediting all calls and SMS messages made to mobiles and landlines in Nepal from Friday 24th April until midnight Wednesday 29th April. More>>

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news