Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Auckland tourism partnerships support tourism target

24 March 2014

Auckland tourism partnerships support national tourism target

Auckland Tourism, Events and Economic Development (ATEED) endorses the new national tourism framework released today, saying it aligns with Auckland’s approach to growing the visitor economy.

The 10-year Auckland Visitor Plan strongly reflects the framework ‘Tourism 2025 – Growing Value Together’ – which has a focus on growing value, rather than simply growing visitor numbers.

ATEED Chief Executive, Brett O’Riley, says Tourism 2025 is a solid platform to encourage alignment across the New Zealand industry.

“The framework is based around ‘growing value together’ and that is pivotal to our approach for marketing Auckland. Partnering with airlines, travel sellers, Tourism New Zealand and other regional tourism organisations is our consistent and proven way of working,” says Mr O’Riley.

A key example of this is ATEED’s strategic partnership with Flight Centre Australia, which has helped to stimulate a significant increase in arrivals from Auckland’s largest visitor market.

Now in its second year, the partnership aims to build on the success of year one, which generated more than 15,000 new Australian holidaymakers and pumped $12.9 million into the Auckland economy.

“This is just one example of the value of working together with partners for the long-term benefit of Auckland’s tourism industry and the New Zealand economy as a whole,” says Mr O’Riley.

Targeting for value is another key feature of the Auckland Visitor Plan that also underpins Tourism 2025.

For example, with the support of local tourism operators ATEED is positioning Auckland as a premium destination in China, Auckland’s second largest international market. ATEED is targeting specific groups of high-yield visitors to offer experiences such as golf, equine and marine coupled with luxury accommodation and quality food and wine to create a compelling reason for Chinese visitors to holiday in Auckland.

ATEED – on behalf of Auckland Council – works to grow the visitor economy in line with the targets in its 10-year Auckland Visitor Plan. The plan aims to double the contribution from the Auckland visitor economy,growing it from $3.33 billion in 2010 to $6 billion annually in 2021.

Tourism 2025 is a growth framework for New Zealand’s tourism industry. Its development has been led by the Tourism Industry Association (TIA) with support from key industry stakeholders including ATEED.

ATEED (Auckland Tourism, Events and Economic Development) is Auckland’s economic growth agency.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news