Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism industry aligns for growth

Tourism industry aligns for growth


Wellington’s tourism sector is well positioned to support ambitious national targets set out by the Tourism 2025 framework, released today.

Tourism 2025 is a framework developed to unite the country’s tourism industry with an end goal of contributing $41 billion per year to the economy by 2025 - an increase of over 70% on current earnings.

Positively Wellington Tourism Chief Executive David Perks welcomes the vision and impact it will have on tourism in the capital.

“The past two decades have shown us that with the right investment and industry partnerships, significant change can occur. Not so long ago, Wellington barely featured on visitors’ itineraries – now it’s a leading destination regularly breaking its own records and making international headlines.”

In the past decade, Wellington has enjoyed a 49.7% increase in domestic commercial guest nights. Australian arrivals have also increased 49.1% over the past 10 years, driving an increase in total international arrivals of nearly 42%.

Visitors now spend over $1.6 billion in the Wellington region annually - over $3100 per minute.

Mr Perks says “it was smart development, coupled with a public-private partnership approach to tourism marketing that took the city to a new level as a visitor destination.”

The 1990s saw several key tourism infrastructural developments in Wellington over a short period of time, including Te Papa and Westpac Stadium, says Wellington City Council Economic Portfolio Leader Jo Coughlan

“The capital is well positioned to prosper further over the coming decade. Wellington City Council’s ‘8 Big Ideas’ Growth Agenda - which includes the creation of a film museum, increasing international air connections and adding to the city’s range of convention and concert facilities - perfectly positions our city to further lead growth for the nation’s tourism industry and economy.”

Investment under the umbrella of a national growth plan for the visitor sector will also provide confidence and surety to public and private investors, she says.

The national framework has also been welcomed by Wellington International Airport, which has seen a 70% increase in international visitors over the past decade.

Chief Executive Steven Sanderson says the airport’s vision for development between now and 2030 will play a key role in reaching the national growth targets.

“By 2030, we expect to welcome around 10 million passengers every year – that’s nearly double today’s number.

“In the next five years alone, we are planning to spend up to $250 million in travel and tourism infrastructure. Travellers will benefit immensely from an expanded and enhanced terminal that will continue to offer an efficient, friendly and innovative airport experience.”

The key to the success of Tourism 2025 is in working together towards an aspirational goal, under one shared vision and common framework, Mr Perks says.

“Over the past decade, Wellington’s tourism sector has demonstrated how, by working together and being ambitious, you can drive incredible change. Tourism 2025 will ensure the city and country’s competitive advantage on the world stage and increase the total value of our industry.”

:: Development of Tourism 2025 has been led by Tourism Industry Association New Zealand with strong support from industry and public sector leaders.

:: For more information visit www.tourism2025.co.nz


Ends…/

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Going Dutch: Fonterra Kicks Off $144M Partnership With Dutch Cheese Maker

Fonterra Co-operative Group, the world’s largest dairy exporter, has commissioned a new dairy ingredients plant in Heerenveen, in the north of the Netherlands, its first wholly-owned and operated ingredients plant in Europe. More>>

ALSO:

Scoop Business: NZ Retail Sales Beat Estimates

New Zealand retail sales rose more than expected in the fourth quarter, led by vehicle-related transactions, food and beverages, adding to evidence that cheap credit and a growing jobs market are encouraging consumers to spend. More>>

ALSO:

Delivery Cuts Go Ahead: 'Government Money Grab' From NZ Post

"It's a money grab by the Government as the shareholder of New Zealand Post" says Postal Workers Union advocate Graeme Clarke about the changes announced by NZ Post. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news