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European Bakeware Launches Exclusively at The Warehouse

European Bakeware Launches Exclusively at The Warehouse

From 1 April, The Warehouse stores nationwide will be exclusive stockists of a new European range of bakeware - Portuguese Terracotta - a collection of high quality glazed ovenware made in Portugal.

A family owned business since 1886, Portuguese Terracotta is made from natural clay extracted on site and is the supplier of choice to world renowned restaurateur and celebrity chef, Jamie Oliver.

The Warehouse CEO, Simon Turner, says: “We’re bringing our famously low prices to quality European brands and as exclusive stockists of one of Jamie Oliver’s favourite cookware brands, I’m sure this new range will be a big hit with Kiwis who enjoy cooking.

“We want to challenge Kiwis who may not have been into The Warehouse store for a while to take another look at our selection of great brands at affordable prices – I think they’ll be very pleasantly surprised,” said Mr Turner.

Last month The Warehouse launched its 2014 Winter Home collection, showcasing new season trends and colour ways in home décor, furniture, wall paper and kitchen goods, which will be the perfect backdrop for the new Portuguese Terracotta collection.

The natural insulating properties of the clay keep food hot for a long time, making them ideal oven-to-table dishes and perfect for presenting hearty casseroles or steaming puddings for the whole family to tuck into on a winter’s night.

Terracotta is an incredible natural material to cook with because it absorbs the heat very well and cooks food evenly; furthermore Portuguese Terracotta products are eco-friendly because they are made from natural native clay with no chemicals added and all waste material used in the manufacturing process is recycled.

The Portuguese Terracotta collection is microwave, dishwasher and oven safe and prices start from as low as $5.00 for a ramekin.
The first colour ways to launch in the Portuguese Terracotta collection are warm yellow ochre and soft red glazes, but keep an eye out for fresh new colours arriving in Spring.


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