Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


.99 and Warehouse Stationery Make Back To School a Success

.99 and Warehouse Stationery Make Back To School a Success

Auckland, 25 March, 2014 - For many New Zealanders, the end of January marked the conclusion of their annual holidays, and the return to work, with Christmas and the retail spirit a fading, distant memory.

For Warehouse Stationery and its agency partners .99, one of the biggest events of the year was about to commence, with the nationwide return to school.

Accordingly, .99 developed a crisp campaign featuring a fresh TVC, cinema, print and direct marketing that deftly targeted both mums and kids and encouraged them to maximise the benefits of shopping at Warehouse Stationery’s 63 stores throughout the country.

Through a combination of clever graphics, tight design and consistent messaging, the .99 ‘Back to School’ campaign reaffirmed the fact that Warehouse Stationery has the biggest range of products, at the lowest prices and is available in an environment that has everything required to make getting back to school simple and fun.

Warehouse Stationery, Head of Marketing, Cathy Atkins comments: “Building on the success of our rebranding back in July 2013, our ‘Back to School’ campaign received a fantastic response. Customers have responded well to both and our business performance reflects this, including achieving our 18th consecutive quarter of same store sales growth.”

.99 and justONE Managing Director Ben Goodale says: “As was the case with our earlier efforts on the Warehouse Stationery relaunch, pretty much everything was handled in-house, a feature of our business that more and more clients are gravitating towards and making use of. It proved that cost effective retail advertising can be fun and fresh, even when it has to have a compelling ‘buy now’ message”.

Craig Whitehead, Chief Creative Officer of .99 and justONE, added “We’re really pleased with the end result: it was colourful, contemporary and all the feedback we’ve received suggests it did a stellar job of showcasing everything you need to head back to school in an interesting and enjoyable way.”

Click here to download the file:

About .99
Established in 2003, .99 is now widely regarded as the leading retail specialist advertising agency in New Zealand, with a team of 120 staff providing creative ideas and production services to more than 15 of the country’s top retail brands. In 2013, .99 merged with pre-eminent, award winning one-to-one specialist agency, justONE, creating a combined entity that also offers expertise in CRM, loyalty, database marketing and more. Both are part of the Clemenger Group, Australasia's largest, most successful marketing communications company comprising more than 50 diverse advertising, marketing and related specialist units in Australia and New Zealand.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Shocking Dairy Footage: MPI Failing Our Animals And Damaging Our Reputation

Greens “Nathan Guy needs to urgently look into how his ministry is enforcing animal welfare standards, how these appalling incidents happened under its watch and what it’s going to do prevent similar incidents happening again in the future." More>>


Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news