Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Sealord fresh fish sales to double in Australia

Sealord fresh fish sales to double in Australia

More Australians than ever before will be enjoying Sealord MSC certified New Zealand hoki as a result of a deal with Woolworths to stock New Zealand’s most sustainable fish* fresh.

The nation-wide programme to stock fresh New Zealand hoki across Australian supermarkets means that Sealord sales of New Zealand fresh fish to Australia will more than double in 2014.

Sealord frozen products have been sold through Woolworths for more than 20 years and extending to fresh in season hoki makes perfect sense.

“Australians love seafood and hoki’s sustainability credentials, its value for money and delicate taste make it a great addition to Woolworths fresh fish counters,” says the General Manager of Sealord’s Consumer business, Jason Plato.

For Sealord, the deal represents several million dollars of new export business and an important step in the company’s growth agenda in Australia.

Managing Director of Supermarkets and Petrol, Tjeerd Jegen, said Woolworths is delighted to be able to extend its partnership with Sealord.

“Woolworths customers in Australia have embraced Sealord for many years and this expanded partnership between an iconic New Zealand company and Australia’s fresh food people makes perfect sense,” he said.

Hoki has undergone a revival in both New Zealand and Australia in recent years, thanks in part to its availability as a fresh fish option in supermarkets and fish markets during the extended fresh hoki season.

Sealord is aggressively promoting hoki in export markets and also took sustainable seafood chef, Tom Kime, to New Zealand last year to spend time on-board Sealord vessel Otakou and develop a range of recipes using the deepwater fish species.

Tom’s popular seafood café in Sydney Fish & Co, serves hoki in NSW’s first MSC certified independent seafood restaurant.

‘Being sustainable is about everyday seafood choices, it has to be accessible and affordable,’ says Tom Kime.

* New Zealand hoki was the first white fish in the world to be certified by the global Marine Stewardship Council, and has now been certified for the 3rd time.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Speaking For The Bees: Greens Call For Neonicotinoid Pesticide Ban

The National Government should ban the use of controversial pesticides called neonicotinoids after evidence has revealed that even at low doses they cause harm to bee populations, the Green Party said today. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news