Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Romance campaign proves huge success in China

Media release

25 March 2014

Air New Zealand romance campaign proves huge success in China

Romance is alive and well in China as Air New Zealand launches “Love is a Journey,” the latest phase in its popular romance themed marketing campaign.

The airline unveiled the “Romance Class” campaign in China last year with an online safety video highlighting New Zealand as the ideal destination for a romantic getaway.

The safety video has been viewed online more than 890,000 times and the campaign, which ran in July and August, was hugely successful, far exceeding sales targets and winning the airline a legion of fans on Chinese microblogging site Sina Weibo.

The latest phase features a series of heart-warming videos of three couples including influential Chinese social media personalities Molly Wang and Solo Zhuang who starred in last year’s popular online safety video. The pair has a combined social media following of more than 1.6 million fans.

The three couples are individually interviewed about their “journey of love” and how travel has played a role in each of their relationships.

Air New Zealand Chief Sales and Commercial Officer Cam Wallace says the “Romance Class” campaign has proved a great success amongst China’s romance seeking set and this latest phase of the campaign seeks to further drive travel to New Zealand.

“Regardless of age many couples in China dream of a romantic New Zealand holiday and consider New Zealand an ideal destination to marry, to honeymoon or to celebrate an anniversary.

“Romance is a year round, premium and special interest segment that both Air New Zealand and Tourism New Zealand are committed to growing in China. We are confident the latest phase of our campaign will cement New Zealand’s reputation as a romantic, must see destination for couples.”

In addition to the videos, which will be launched on Douban, an online travel portal and featured through video and social media platforms including Youku, Sina Weibo and WeChat, the airline will launch a series of special deals including a 48-hour sale from today.

The videos with English subtitles can be viewed exclusively online here at Air New Zealand’s YouTube channel.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news