Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Romance campaign proves huge success in China

Media release

25 March 2014

Air New Zealand romance campaign proves huge success in China

Romance is alive and well in China as Air New Zealand launches “Love is a Journey,” the latest phase in its popular romance themed marketing campaign.

The airline unveiled the “Romance Class” campaign in China last year with an online safety video highlighting New Zealand as the ideal destination for a romantic getaway.

The safety video has been viewed online more than 890,000 times and the campaign, which ran in July and August, was hugely successful, far exceeding sales targets and winning the airline a legion of fans on Chinese microblogging site Sina Weibo.

The latest phase features a series of heart-warming videos of three couples including influential Chinese social media personalities Molly Wang and Solo Zhuang who starred in last year’s popular online safety video. The pair has a combined social media following of more than 1.6 million fans.

The three couples are individually interviewed about their “journey of love” and how travel has played a role in each of their relationships.

Air New Zealand Chief Sales and Commercial Officer Cam Wallace says the “Romance Class” campaign has proved a great success amongst China’s romance seeking set and this latest phase of the campaign seeks to further drive travel to New Zealand.

“Regardless of age many couples in China dream of a romantic New Zealand holiday and consider New Zealand an ideal destination to marry, to honeymoon or to celebrate an anniversary.

“Romance is a year round, premium and special interest segment that both Air New Zealand and Tourism New Zealand are committed to growing in China. We are confident the latest phase of our campaign will cement New Zealand’s reputation as a romantic, must see destination for couples.”

In addition to the videos, which will be launched on Douban, an online travel portal and featured through video and social media platforms including Youku, Sina Weibo and WeChat, the airline will launch a series of special deals including a 48-hour sale from today.

The videos with English subtitles can be viewed exclusively online here at Air New Zealand’s YouTube channel.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Insurers Up For More Payouts: Chch Property Investor Wins Policy Appeal In Supreme Court

Ridgecrest NZ, a property investor, has won an appeal in the Supreme Court over insurance cover provided by IAG New Zealand for a Christchurch building damaged in four successive earthquakes. More>>

ALSO:

Other Cases:

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Igniting The Spark: Bringing The Digital Enabler To Life

Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news