Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Romance campaign proves huge success in China

Media release

25 March 2014

Air New Zealand romance campaign proves huge success in China

Romance is alive and well in China as Air New Zealand launches “Love is a Journey,” the latest phase in its popular romance themed marketing campaign.

The airline unveiled the “Romance Class” campaign in China last year with an online safety video highlighting New Zealand as the ideal destination for a romantic getaway.

The safety video has been viewed online more than 890,000 times and the campaign, which ran in July and August, was hugely successful, far exceeding sales targets and winning the airline a legion of fans on Chinese microblogging site Sina Weibo.

The latest phase features a series of heart-warming videos of three couples including influential Chinese social media personalities Molly Wang and Solo Zhuang who starred in last year’s popular online safety video. The pair has a combined social media following of more than 1.6 million fans.

The three couples are individually interviewed about their “journey of love” and how travel has played a role in each of their relationships.

Air New Zealand Chief Sales and Commercial Officer Cam Wallace says the “Romance Class” campaign has proved a great success amongst China’s romance seeking set and this latest phase of the campaign seeks to further drive travel to New Zealand.

“Regardless of age many couples in China dream of a romantic New Zealand holiday and consider New Zealand an ideal destination to marry, to honeymoon or to celebrate an anniversary.

“Romance is a year round, premium and special interest segment that both Air New Zealand and Tourism New Zealand are committed to growing in China. We are confident the latest phase of our campaign will cement New Zealand’s reputation as a romantic, must see destination for couples.”

In addition to the videos, which will be launched on Douban, an online travel portal and featured through video and social media platforms including Youku, Sina Weibo and WeChat, the airline will launch a series of special deals including a 48-hour sale from today.

The videos with English subtitles can be viewed exclusively online here at Air New Zealand’s YouTube channel.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news