Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The power of the RT for business

The power of the RT for business

The moment Twitter crashed on Oscars night will go down in history as it tried to cope with the retweets of Ellen DeGeneres’ star studded selfie. Retweeting is a vital part of interaction on Twitter and is a particularly useful tool for business. Julian Thompson, Head of Digital at MOSH, says ‘It is pretty hard churning out really great original content regularly. Make sure you carefully curate what you retweet so you aren’t sending out popular, but ultimately irrelevant content for your brand.’

There are a number of benefits to retweeting in building a brand’s following. By retweeting, the author will see you and most likely follow you. If they thank you for the RT, all their followers will see you. Thanking for RTs is a commonplace activity on Twitter. Thompson elaborates ‘Twitter has a community feel, manners work on the internet as they do in real life. By retweeting, you are saying to your followers the author’s content is trusted and it works the other way round too. If you produce something original, be sure to thank as many retweeters as possible and have a look at their profiles. You may find someone with a large following and are able to start up a conversation which will be read by everyone, furthering your reach.’

Retweeting shows others you are interested in sharing helpful material rather than continuously promoting your own brand. Thompson explains, ‘This follows the basic ethos of MOSH in social media marketing: If you are interesting, relevant and useful to your customers, your brand will be rewarded.’

Jon Randles, Head of Strategy at MOSH explains how to give yourself the best chance of getting your original content tweeted. ‘The most obvious thing to do is ask your followers to ‘please RT.’ It’s only one click for them to do it so you aren’t impinging on their personal time. Also they have chosen to follow you so clearly like what you are about.’ Statistically, asking people to RT works. The bulk of retweets also have links in them. Randles shares a rather surprising statistic, ‘The Flesch-Kincaid test indicates the sophistication and readability of text. When you run the test across the highest number of retweets, high brow material does well. So don’t dumb down your content. Well written, original ideas will do well. A proliferation of exclamation marks and slang won’t.’

As Google keep telling us, well written, relevant content is the key to SEO. And, it would seem, popularity on Twitter; unless of course, you are in the presence of the world’s biggest A-Listers and have a smartphone about your person.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news