Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Cathay Pacific Gets the Party Started for Hong Kong Sevens

Media Release
25 March 2014


Cathay Pacific Gets the Party Started in Time for 2014 Hong Kong Sevens


To celebrate Cathay Pacific’s 32nd year as a sponsor of the Hong Kong Sevens, the airline is inviting fans from around the world to take part in its biggest interactive campaign to date.

New Zealand fans are invited to download the “HK7sBestFan” app, take selfies within the app’s seven themed categories and share their photos on Facebook using the app. There are 77 prizes for those with the best selfies.

The selfies categories include some sevens rugby picture favourites including ‘fancy dress’, ‘seven mates’ and ‘with a rugby player’.

Some winners will be selected by a judging panel, and the top ten entrants in each themed category who make the most submissions will win a prize.

The app has a built in live leaderboard so you can see exactly how close you are to winning.

There are a total of 7 flight prizes consisting of return tickets for two to Hong Kong from selected airports including Auckland.

There is no better showcase of Hong Kong's spirit and hospitality than the Sevens, and every year Cathay Pacific injects lively elements into its campaigns to promote the event both locally and worldwide.

Cathay Pacific General Manager Marketing, Loyalty Programme & CRM Simon Large said: “Cathay Pacific has been supporting the Sevens for more than 30 years now, and we are proud to have played a part in the success of the tournament. We do a lot of work every year to promote the Sevens in key overseas destinations as well as our home market. We hope Sevens fans will love the series of activities we have prepared for them.”

This year’s celebrations, dubbed “The Party Has Arrived”, rides on the fact that the airline is more than an event sponsor – it helps bring together the biggest party in town by flying in players, performers and visitors.

In keeping with the party theme, the airline also launched a website, www.cathaypacific.com/hksevens, which encourages the public to “Win”, “Smile” and even “Coach” with some interactive videos.

As fans count down to the Sevens this weekend, Cathay Pacific today unveiled its latest TV commercial featuring its flight attendants in an impromptu rugby match in the unexpected setting of the airline’s home base, the Hong Kong International Airport, instead of the rugby pitch.

Entries close March 30, 2014.


-- ENDS –


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news