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Kogan launches in New Zealand

Kogan launches in New Zealand
Addresses overwhelming Kiwi demand for affordable technology

26 March 2014 - After much speculation,, Australia’s largest online retailer, is today launching in New Zealand.’s dedicated New Zealand site is now live, giving Kiwi shoppers access to the latest technology at lower prices than Farmers, Ballantynes, JB Hi-Fi, Harvey Norman, Dick Smith, and even TradeMe.

It offers products from an extensive range of brands, as well as Kogan’s Private Label line including the Agora HD+ Smartphone, Agora Smart TV Quad Core HDMI Dongle and Agora HD Mini 3G Tablet.’s New Zealand site smashes the competition on price by cutting out the middlemen and selling direct. A price comparison with other New Zealand retailers shows Kiwis will pay up to 75% less at Kogan for the latest consumer electronics and gadgets, compared with the big retailers.*

ProductKogan NZ PriceCompetitor PricePrice DifferenceSavings
Sony SEL55210 E55-210mm F4.5-6.3 OSS Zoom Lens$229 $799 from JB Hi-Fi NZ$57071%
Sony NEX-3NL 16-50mm Lens Kit$389$899 from JB Hi-Fi NZ$51057%
Samsung Galaxy S4 Zoom$399$899 from Harvey Norman NZ$50056%
Sony Xperia SP 4G LTE$329$749 from Dick Smith NZ$42056%
GoPro HERO3+ Silver Edition$329$479 from Dick Smith NZ$15031%

Kogan’s Private Label products have near identical or better features to other third-party products and offer customers an alternative solution for purchasing the latest technology with considerable savings.

Product product and priceProduct and competitor pricePrice differenceSavings
Stand Mixer Kogan 1000W Stand Mixer - $189Kenwood 500W KMix Mixer - $779.99$58975%
Air FryerKogan 2.2L Air Fryer - $185Philips 800g Air Fryer - $299 $11438%
Bread MakerKogan 710W Stainless Steel Bread Maker - $175Panasonic 550W Breadmaker - $299$12441%

Since launching in Australia eight years ago, Kogan has experienced tremendous growth. It has delivered millions of products direct to the door of smart shoppers, saving them tens of millions of dollars. is now the largest online retailer in Australia and the team is excited about launching in New Zealand.

Ruslan Kogan, Founder and CEO, said he was excited to bring the Kogan experience to New Zealand.

“For years we’ve been receiving requests from Kiwis who are sick of missing out on the latest technology because they’re getting overcharged by local retailers. They want to be able to shop at Kogan, and have us deliver right to their door.

“We’ve already become synonymous with great value TVs, gadgets and electronics in Australia and we’re thrilled to be able to offer our deals to our friends across the Tasman.

“Our goal is to deliver the latest technology at market leading prices. Whether it is manufacturing our own Kogan Private Label products, or sourcing the world’s biggest brands, we can cut out all the middlemen to guarantee the best prices.

“We want to offer Kiwis the same value as we've been offering millions of Aussies for the past eight years.

“Throughout 2014 our local New Zealand website will begin to see a wider range of Kogan products on the site. We’re aiming to make Kogan a household name in New Zealand, as it is now in Australia,” Kogan said.

To celebrate the launch, Kogan is holding a huge sale exclusively for New Zealand shoppers. On top of its everyday low prices, there are discounts up to 70% off items from home appliances and cameras to watches and kids toys for a limited time.

The Kogan New Zealand store can be accessed on any smartphone, tablet, or web browser:


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