Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


How $500 and a Spare room Grew Into Leading Web Design Firm

How $500 and a Spare Bedroom Grew Into New Zealand’s
Leading Small Business Web Design Firm

Summary: Founded in 2007, Kiwi-owned 123 Online has designed over 1,400 small business sites

123 Online ( has become one of New Zealand’s leaders in website design for small businesses. Their design creativity is unmatched but it’s their experience in working with a huge number of small businesses – over 1,400 websites to date! – that has made them so valuable to Kiwi business owners, whether launching a first site or seeking to increase online visibility and customer conversion. They’ve earned their reputation as one of the friendliest and most creative web design companies, were a finalist for Best New Zealand Website Design Company in 2011, 2012 and 2013. All this, started from just two friends and a spare bedroom.

As a small business themselves, 123 Online has an intimate understanding of the challenges, both economic and promotional, that go into running a small company. It was founded in 2007 by two friends, John McLean and Justin Lanigan, with just $500 in capital and a spare room borrowed from McLean’s mum. 123 Online’s mission is to be an affordable solution for any small business seeking to increase their bottom line because while creating beautiful-looking websites is great, it’s ultimately the business that results from the site that matters most.

123 Online makes the design process extremely clear and easy to follow. They use a simple 3-tiered pricing structure so the client knows exactly what to expect throughout the process. Along the way, a talented team of project managers, graphic web designers, web developers, customer support staff and consultants help to produce the final product.

Even if a business has an existing website, 123 Online can lend its expertise to help improve traffic and sales conversion rates. As a Google Certified Partner, they will help to develop an affordable AdWords campaign that ensures only the right people see a company’s ads, and the right people click on them. Michele Clemens, owner of Clementines Business Support commented, “I had a crack at trying to do AdWords myself, and the results were spectacular – spectacularly bad. After 18 months of trying we had almost no leads. But from the moment 123 Online got involved, the business took off. Within eight weeks we had $20,000 in new business. As an accounting and bookkeeping company we know all about return on investment, and believe me, that's an absolutely brilliant result.”

Small companies considering 123 Online’s help in taking their business to the next level are encouraged to visit


© Scoop Media

Business Headlines | Sci-Tech Headlines


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news