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How $500 and a Spare room Grew Into Leading Web Design Firm

How $500 and a Spare Bedroom Grew Into New Zealand’s
Leading Small Business Web Design Firm

Summary: Founded in 2007, Kiwi-owned 123 Online has designed over 1,400 small business sites

123 Online ( has become one of New Zealand’s leaders in website design for small businesses. Their design creativity is unmatched but it’s their experience in working with a huge number of small businesses – over 1,400 websites to date! – that has made them so valuable to Kiwi business owners, whether launching a first site or seeking to increase online visibility and customer conversion. They’ve earned their reputation as one of the friendliest and most creative web design companies, were a finalist for Best New Zealand Website Design Company in 2011, 2012 and 2013. All this, started from just two friends and a spare bedroom.

As a small business themselves, 123 Online has an intimate understanding of the challenges, both economic and promotional, that go into running a small company. It was founded in 2007 by two friends, John McLean and Justin Lanigan, with just $500 in capital and a spare room borrowed from McLean’s mum. 123 Online’s mission is to be an affordable solution for any small business seeking to increase their bottom line because while creating beautiful-looking websites is great, it’s ultimately the business that results from the site that matters most.

123 Online makes the design process extremely clear and easy to follow. They use a simple 3-tiered pricing structure so the client knows exactly what to expect throughout the process. Along the way, a talented team of project managers, graphic web designers, web developers, customer support staff and consultants help to produce the final product.

Even if a business has an existing website, 123 Online can lend its expertise to help improve traffic and sales conversion rates. As a Google Certified Partner, they will help to develop an affordable AdWords campaign that ensures only the right people see a company’s ads, and the right people click on them. Michele Clemens, owner of Clementines Business Support commented, “I had a crack at trying to do AdWords myself, and the results were spectacular – spectacularly bad. After 18 months of trying we had almost no leads. But from the moment 123 Online got involved, the business took off. Within eight weeks we had $20,000 in new business. As an accounting and bookkeeping company we know all about return on investment, and believe me, that's an absolutely brilliant result.”

Small companies considering 123 Online’s help in taking their business to the next level are encouraged to visit


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