Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism Export Council supports the Tourism 2025 framework

Tourism Export Council supports the Tourism 2025 framework

Chief Executive of the Tourism Export Council, Lesley Immink, congratulates Martin Snedden and the project team on Tourism 2025 released on Monday 24 March 2014 and agrees that “alignment to the framework” by different sectors of the industry is key to its success going forward. Since the 2025 plan was initiated in 2012, the Tourism Export Council and inbound tour operators have seen significant improvement in communication with other tourism stakeholders, resulting in better understanding of the role of traditional and new distribution channels, Ms Immink says.

Inbound tour operators are actively thinking about filling the seats on every plane with a new priority following the example given at the TIA Summit 2013 where if we can fill 12 more seats (4 front, middle and back) on every flight to New Zealand, it will help everyone be more profitable.

“It sounds like a no brainer. Filling more seats translates to more profit, but to have all international sales staff actively considering this at every negotiation demonstrates our support to the airlines, airports and air connectivity. We do, however, need to remember that while high value visitors are part of the end goal, we still need and value our visitors who fill the middle/back sections of the plane and coaches,” Ms Immink says.

Another example of working within the Tourism 2025 framework is to negate barriers for doing better business. These include visa time lags for visitors and employment of multi-language staff up and down the country. We are working closely with Immigration New Zealand and other agencies to help minimise the frustration our visitors experience before they get here, and to retain and employ appropriate staff to help exceed their expectations when travelling around the country, she says.

The five framework themes of connectivity, insight, target, productivity and visitor experience will have different priorities with different stakeholders. As part of each theme we need to consciously thread “living up to the 100% Pure New Zealand experience” being part of our responsibility to the environment and cultural identity.

“Our commitment to the environment and inserting ‘manaakitanga or kiwitanga’ at every phase of the framework is crucial as they are our key points of difference from other destinations competing for the same visitors.”

The Tourism 2025 launch was a memorable afternoon and the Tourism Export Council encourages its members and tour operators to not just read the framework but activate it!

About the Tourism Export Council of New Zealand:
The Tourism Export Council of New Zealand is a trade association that has represented the interests of inbound tourism since 1971. Formerly as ITOC (Inbound Tour Operators Council) the organisation rebranded in 2012 to assist mainstream New Zealand and government agencies to understand that tourism is a key export industry. It represents inbound tour operators and suppliers throughout the country who package, distribute and market New Zealand tourism products and services internationally on behalf of the private sector.

ENDS:

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Not Enough Rain: Drought Impacts Business And Will Affect GDP

Businesses which rely on trade in parts of the country which are experiencing drought conditions are very concerned about the extreme weather. More>>

ALSO:

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news