Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism Export Council supports the Tourism 2025 framework

Tourism Export Council supports the Tourism 2025 framework

Chief Executive of the Tourism Export Council, Lesley Immink, congratulates Martin Snedden and the project team on Tourism 2025 released on Monday 24 March 2014 and agrees that “alignment to the framework” by different sectors of the industry is key to its success going forward. Since the 2025 plan was initiated in 2012, the Tourism Export Council and inbound tour operators have seen significant improvement in communication with other tourism stakeholders, resulting in better understanding of the role of traditional and new distribution channels, Ms Immink says.

Inbound tour operators are actively thinking about filling the seats on every plane with a new priority following the example given at the TIA Summit 2013 where if we can fill 12 more seats (4 front, middle and back) on every flight to New Zealand, it will help everyone be more profitable.

“It sounds like a no brainer. Filling more seats translates to more profit, but to have all international sales staff actively considering this at every negotiation demonstrates our support to the airlines, airports and air connectivity. We do, however, need to remember that while high value visitors are part of the end goal, we still need and value our visitors who fill the middle/back sections of the plane and coaches,” Ms Immink says.

Another example of working within the Tourism 2025 framework is to negate barriers for doing better business. These include visa time lags for visitors and employment of multi-language staff up and down the country. We are working closely with Immigration New Zealand and other agencies to help minimise the frustration our visitors experience before they get here, and to retain and employ appropriate staff to help exceed their expectations when travelling around the country, she says.

The five framework themes of connectivity, insight, target, productivity and visitor experience will have different priorities with different stakeholders. As part of each theme we need to consciously thread “living up to the 100% Pure New Zealand experience” being part of our responsibility to the environment and cultural identity.

“Our commitment to the environment and inserting ‘manaakitanga or kiwitanga’ at every phase of the framework is crucial as they are our key points of difference from other destinations competing for the same visitors.”

The Tourism 2025 launch was a memorable afternoon and the Tourism Export Council encourages its members and tour operators to not just read the framework but activate it!

About the Tourism Export Council of New Zealand:
The Tourism Export Council of New Zealand is a trade association that has represented the interests of inbound tourism since 1971. Formerly as ITOC (Inbound Tour Operators Council) the organisation rebranded in 2012 to assist mainstream New Zealand and government agencies to understand that tourism is a key export industry. It represents inbound tour operators and suppliers throughout the country who package, distribute and market New Zealand tourism products and services internationally on behalf of the private sector.

ENDS:

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Tax: GST Threshold For Online Purchases Won't Lower Before 2018

The government wants to lower the threshold on online purchases which qualify for GST from mid-2018, but says more work is needed and there will be no change without public consultation. More>>

ALSO:

North Canterbury: Government Extends Drought Classification

The government has extended a drought classification for the eastern South Island until the end of the year, meaning the area will have officially been in drought for almost two years, the longest period for such a category. More>>

ALSO:

Negotiations Fail: Christchurch Convention Centre Build To Proceed Without PCNZ

After protracted negotiations, the government has ditched the construction consortium it picked to build Christchurch's replacement convention centre, which it now anticipates delivering at least two years behind the original schedule. More>>

ALSO:

Ruataniwha: Greenpeace Launches Legal Challenge Against $1b Dam Plan

Greenpeace NZ is launching a legal challenge against a controversial plan to build a dam that’s set to cost close to $1 billion and will pollute a region’s rivers. More>>

ALSO:

Inequality: Top 10% Of Housholds Have Half Of Total Net Worth

The average New Zealand household was worth $289,000 in the year to June 2015, Statistics New Zealand said today. However wealth was not evenly distributed, with the top 10 percent accounting for around half of total wealth. In contrast, the bottom 40 percent held 3 percent of total wealth. More>>

ALSO:

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news