Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism Export Council supports the Tourism 2025 framework

Tourism Export Council supports the Tourism 2025 framework

Chief Executive of the Tourism Export Council, Lesley Immink, congratulates Martin Snedden and the project team on Tourism 2025 released on Monday 24 March 2014 and agrees that “alignment to the framework” by different sectors of the industry is key to its success going forward. Since the 2025 plan was initiated in 2012, the Tourism Export Council and inbound tour operators have seen significant improvement in communication with other tourism stakeholders, resulting in better understanding of the role of traditional and new distribution channels, Ms Immink says.

Inbound tour operators are actively thinking about filling the seats on every plane with a new priority following the example given at the TIA Summit 2013 where if we can fill 12 more seats (4 front, middle and back) on every flight to New Zealand, it will help everyone be more profitable.

“It sounds like a no brainer. Filling more seats translates to more profit, but to have all international sales staff actively considering this at every negotiation demonstrates our support to the airlines, airports and air connectivity. We do, however, need to remember that while high value visitors are part of the end goal, we still need and value our visitors who fill the middle/back sections of the plane and coaches,” Ms Immink says.

Another example of working within the Tourism 2025 framework is to negate barriers for doing better business. These include visa time lags for visitors and employment of multi-language staff up and down the country. We are working closely with Immigration New Zealand and other agencies to help minimise the frustration our visitors experience before they get here, and to retain and employ appropriate staff to help exceed their expectations when travelling around the country, she says.

The five framework themes of connectivity, insight, target, productivity and visitor experience will have different priorities with different stakeholders. As part of each theme we need to consciously thread “living up to the 100% Pure New Zealand experience” being part of our responsibility to the environment and cultural identity.

“Our commitment to the environment and inserting ‘manaakitanga or kiwitanga’ at every phase of the framework is crucial as they are our key points of difference from other destinations competing for the same visitors.”

The Tourism 2025 launch was a memorable afternoon and the Tourism Export Council encourages its members and tour operators to not just read the framework but activate it!

About the Tourism Export Council of New Zealand:
The Tourism Export Council of New Zealand is a trade association that has represented the interests of inbound tourism since 1971. Formerly as ITOC (Inbound Tour Operators Council) the organisation rebranded in 2012 to assist mainstream New Zealand and government agencies to understand that tourism is a key export industry. It represents inbound tour operators and suppliers throughout the country who package, distribute and market New Zealand tourism products and services internationally on behalf of the private sector.

ENDS:

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Going Dutch: Fonterra Kicks Off $144M Partnership With Dutch Cheese Maker

Fonterra Co-operative Group, the world’s largest dairy exporter, has commissioned a new dairy ingredients plant in Heerenveen, in the north of the Netherlands, its first wholly-owned and operated ingredients plant in Europe. More>>

ALSO:

Scoop Business: NZ Retail Sales Beat Estimates

New Zealand retail sales rose more than expected in the fourth quarter, led by vehicle-related transactions, food and beverages, adding to evidence that cheap credit and a growing jobs market are encouraging consumers to spend. More>>

ALSO:

Delivery Cuts Go Ahead: 'Government Money Grab' From NZ Post

"It's a money grab by the Government as the shareholder of New Zealand Post" says Postal Workers Union advocate Graeme Clarke about the changes announced by NZ Post. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news