Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


South Australian Band to Feature in Tourism Campaign

South Australian Band to Feature in International Tourism Campaign

One of South Australia's most prominent bands will feature in the latest advertisement from the South Australian Tourism Commission's campaign set to target New Zealand audiences.

The new television commercial will air from today, showcasing key South Australian experiences that will appeal to NZ visitors.

Adelaide four-piece Lowrider features throughout the ad, with their energetic single "Golden Sun" inviting people to "take a trip" through the state's Outback, white sandy beaches and many wine regions.

Singer Joe Braithwaite yesterday said Golden Sun was a fitting song to feature on the advertisement as it was written about escaping the daily grind to embark on an adventure in the Australian summer.

"Golden Sun was written during the height of summer when all I could think of was hitting the road and having a Thelma and Louise style adventure," Mr Braithwaite said.

"We are so lucky in South Australia to be able to escape from the drudgery of everyday life by just driving even 20 minutes down the road to a beautiful beach or a wine region.

"To me, Golden Sun encapsulates how breathtakingly beautiful every corner of our state is." South Australian Tourism Commission chief executive Rodney Harrex said he was delighted to have Lowrider feature on the advertisement.

“The South Australian Tourism Commission is delighted to be supporting Lowrider as one of the State’s best local artists, and we are confident that the music will help keep the commercial and South Australia in the heads of our NZ consumers.” Mr Harrex said.

Mr Braithwaite said it was an honour for Lowrider to feature in the international tourism campaign, following on from major international star Nick Cave. "It is a real tribute to the Tourism Commission that they can recognise the strength of our local artists," Mr Braithwaite said.

25th March 2014 "We have amazing local talent in South Australia and we should be showcasing it to the rest of the world."

Lowrider has released three critically acclaimed albums, been nominated for an ARIA award and toured with international acts including Alicia Keys, Christina Aguilera and John Legend. Their current album, Black Stones, was recorded in Adelaide and Red Bull's studios in LA.

The commercial can be viewed on the South Australian Tourism commissions YouTube page. http://bit.ly/1nSBYW1

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Crown Accounts: Government Ekes Out Six-Month Surplus Of $9M

The New Zealand government eked out a tiny surplus in the first six months of the fiscal year as growth in domestic consumption lifted the goods and services tax take, while uncertainties over the Kaikoura earthquake costs meant expenses were less than expected. More>>

ALSO:

Almost 400 Jobs: Shock At Cadbury's Dunedin Factory Closure

Workers at Cadbury in Dunedin are reeling after learning this morning that the iconic Cadbury factory is to close, with the loss of almost 400 jobs... “The company had reported it was doing well and this has come out of the blue,” says Chas. More>>

ALSO:

Transport: Boards Of Inquiry For Auckland Roading Projects

Boards of Inquiry have been appointed to decide on two significant Auckland roading projects in a move which will get a decision by the end of the year, Environment Minister Dr Nick Smith and Conservation Minister Maggie Barry announced today. More>>

ALSO:

Three Months On: Quake Reciovery In Kaikōura And Elsewhere

Three months after the magnitude 7.8 earthquake on 14 November, encouraging recovery progress is being made in affected communities. More>>

ALSO:

Jetstar, Qantas For Govt Transport: Government Still In Talks With Air NZ

The government is still negotiating with national carrier Air New Zealand in a cross-agency air travel contract that will add a number of new airlines to the list of approved flyers. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news