Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


South Australian Band to Feature in Tourism Campaign

South Australian Band to Feature in International Tourism Campaign

One of South Australia's most prominent bands will feature in the latest advertisement from the South Australian Tourism Commission's campaign set to target New Zealand audiences.

The new television commercial will air from today, showcasing key South Australian experiences that will appeal to NZ visitors.

Adelaide four-piece Lowrider features throughout the ad, with their energetic single "Golden Sun" inviting people to "take a trip" through the state's Outback, white sandy beaches and many wine regions.

Singer Joe Braithwaite yesterday said Golden Sun was a fitting song to feature on the advertisement as it was written about escaping the daily grind to embark on an adventure in the Australian summer.

"Golden Sun was written during the height of summer when all I could think of was hitting the road and having a Thelma and Louise style adventure," Mr Braithwaite said.

"We are so lucky in South Australia to be able to escape from the drudgery of everyday life by just driving even 20 minutes down the road to a beautiful beach or a wine region.

"To me, Golden Sun encapsulates how breathtakingly beautiful every corner of our state is." South Australian Tourism Commission chief executive Rodney Harrex said he was delighted to have Lowrider feature on the advertisement.

“The South Australian Tourism Commission is delighted to be supporting Lowrider as one of the State’s best local artists, and we are confident that the music will help keep the commercial and South Australia in the heads of our NZ consumers.” Mr Harrex said.

Mr Braithwaite said it was an honour for Lowrider to feature in the international tourism campaign, following on from major international star Nick Cave. "It is a real tribute to the Tourism Commission that they can recognise the strength of our local artists," Mr Braithwaite said.

25th March 2014 "We have amazing local talent in South Australia and we should be showcasing it to the rest of the world."

Lowrider has released three critically acclaimed albums, been nominated for an ARIA award and toured with international acts including Alicia Keys, Christina Aguilera and John Legend. Their current album, Black Stones, was recorded in Adelaide and Red Bull's studios in LA.

The commercial can be viewed on the South Australian Tourism commissions YouTube page. http://bit.ly/1nSBYW1

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news