Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


On the #nomakeupselfie Facebook campaign

Jon Randles, Head of Business Development at MOSH, New Zealand’s top social media agency comments on the #nomakeupselfie Facebook campaign.

Last week my Facebook feed started to get clogged up with fetching pictures of friends with no make up on. The campaign had started with #beatcancer under each picture and encouragement for others to follow suit and raise awareness. Cancer Research UK quickly capitalised on the meme and advertised their text to donate phone number. 8m was raised in six days, meaning a number of clinical trials could go ahead which had previously been cancelled due to lack of funds. I have read a number of articles berating the narcissism of women and the sexism inherent in believing it’s brave to post a picture of yourself with no make up. I don’t think Cancer Research UK will be joining in the debate, they’ll be far too busy putting the sudden windfall to excellent use, looking for a cure to a disease which affects everyone, directly or indirectly.

Social media campaigns are an excellent way of raising money and awareness of lesser known issues. Although Cancer does not need its awareness raised, it does need huge amounts of cash for the extensive research and testing needed to steer towards finding a cure. To that end, the #nomakeupselfie meme has been staggeringly successful. Not all campaigns have raising money as their goal. In response to the worryingly increasing youth lesbian and gay suicide rate as a result of bullying at school, author Dan Savage produced a video on YouTube with his partner to inspire hope for young people called ‘It Gets Better.’ This spawned thousands of copies, some of which were made by world leaders and prominent public figures. The combined views are over 50 million.

The reach of this simple style of communication has been phenomenal, particularly when you consider the low cost of producing a video with a smart phone and uploading to YouTube.

Not all selfies or encouragement on You Tube leave the poster with warm fuzzies. Consider Ashley Keast, 25, who burgled a house in Rotherham, UK last week. He made off with an Audi, jewellery and electrical items worth approximately $40,000. Amongst his loot was a SIM card which he used in his phone, took a selfie and sent it to his friends on WhatsApp. Unfortunately the photo also went to his victim’s list of contacts and he was subsequently jailed for 2 years.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Scoop Review Of Books: She Means Business

As Foreman says in her conclusion, this is a business book. It opens with a brief biographical section followed by a collection of interesting tips for entrepreneurs... More>>


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news