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Art-Box NZ makes first stop in round the world journey

26 March 2014

Joint Media Release

Art-Box NZ makes first stop in round the world journey

The Art-Box NZ that was commissioned by Maersk Line and Ports of Auckland arrived at Port of Philadelphia yesterday. The container carrying a shipment of frozen Coromandel Greenshell Mussels will soon make its way to Mark Foods, New York.

After Philadelphia, the container will continue to travel around the world to gain attention for container shipping. Often considered the ‘invisible industry’, container shipping is actually the most low cost, energy efficient form of global transportation that functions as the world’s economic engine. The refrigerated Art-Box will serve as a reminder, as it delivers food and other perishables to people throughout the world, that container shipping is essential for global economic growth and vitality.

“We are pleased to be part of this exciting project that illuminates container shipping’s value as a driving force in connecting world markets and creating economic growth. The fact that the Art-Box is a refrigerated container further emphasizes the contribution state-of-the-art containerised technology makes to providing healthy, fresh food to markets throughout the world,” said Bill Duggan, Vice President of Refrigerated Sales, Maersk Line North America.

"The refrigerated trade is vital to the Port of Philadelphia,” says Philadelphia Regional Port Authority's Director of Marketing, Sean Mahoney. "Beyond that, the importance of world trade and containerised shipping cannot be underestimated for the local economy. We are excited that Maersk has chosen to make Philadelphia the Art Box's first destination on its trip around the world."

Follow the Art-Box on Twitter: #ArtBoxNZ. People that see the traveling Art-Box are encouraged to photograph the painted container and share their images with Maersk Line and Ports of Auckland using the hashtag #ArtBoxNZ, #MaerskLine and #PortsofAuckland.

ENDS

© Scoop Media

 
 
 
 
 
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