Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


YHA New Zealand Heads to China

YHA New Zealand Heads to China

A few years ago the tourism industry dismissed China as a potential source of backpacker and free independent travellers. Today the reality couldn't be farther off the mark with Chinese travellers ranking fifth in overall source markets for YHA New Zealand.

YHA New Zealand is visiting China this week to participate in the YHA China Managers’ Conference to share ideas around establishing environmental sustainability practices and, more importantly, to learn more about how YHA China services and markets to their large domestic market.

YHA China has nearly 300 Youth Hostels throughout China and benefits from a strong domestic market.

Simon Cartwright, YHA New Zealand’s Manager, Hostel Operations, is attending the Conference with a view to share New Zealand's operational processes. Brian Westwood, Manager, Marketing and Sales, will tour Beijing, Xi'an, Shenzhen and Hong Kong to visit hostels and meet Managers and staff.

YHA New Zealand recently undertook a significant research study with the Ministry of Business, Innovation, and Employment (MBIE) to better understand the behaviour and preferences of existing Chinese guests and the Chinese market. This visit gives YHA New Zealand an invaluable insight into how YHA China promotes similar products to their own people.

Mr Westwood says, “We are in the fortunate position to be part of a global network that opens doors to viewing how fellow YHA Associations operate. Being able to get a behind-the-scenes look, and the opportunity to really understand what works domestically for Chinese backpackers in their own market, will help identify what steps we need to take to improve their experiences in New Zealand.”

About YHA New Zealand
The Youth Hostels Association of New Zealand, (YHA New Zealand) is a not-for-profit association that was established in 1932 in Canterbury. With a network of over 45 hostels in both islands, YHA New Zealand provides high quality budget accommodation to New Zealanders and international travellers. YHA New Zealand is a committed advocate of sustainable practices. For more information please visit: http://www.yha.co.nz.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Going Dutch: Fonterra Kicks Off $144M Partnership With Dutch Cheese Maker

Fonterra Co-operative Group, the world’s largest dairy exporter, has commissioned a new dairy ingredients plant in Heerenveen, in the north of the Netherlands, its first wholly-owned and operated ingredients plant in Europe. More>>

ALSO:

Scoop Business: NZ Retail Sales Beat Estimates

New Zealand retail sales rose more than expected in the fourth quarter, led by vehicle-related transactions, food and beverages, adding to evidence that cheap credit and a growing jobs market are encouraging consumers to spend. More>>

ALSO:

Delivery Cuts Go Ahead: 'Government Money Grab' From NZ Post

"It's a money grab by the Government as the shareholder of New Zealand Post" says Postal Workers Union advocate Graeme Clarke about the changes announced by NZ Post. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news