Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Better internet use improves tourism profitability

Better internet use improves tourism profitability

Use of technology is a critical enabler to improve firm profitability and also enhance the visitor experience, according to Tourism Industry Association New Zealand (TIA) Policy and Research Manager Simon Wallace.

Welcoming a new report from the Innovation Partnership that shows that more effective business use of the internet could add $34 billion each year to the New Zealand economy, Mr Wallace says the findings back up the Tourism 2025 growth framework.

There is a high and growing use of internet services in the tourism sector, with moves to online booking and automated inventory, Mr Wallace says.
Those businesses that actively embrace the opportunities that new technology presents are going to be more successful, he says.

“This is not simply about improving business productivity, it’s also a powerful sales tool. Those businesses that can attract customers with an engaging website and make it easy for them to book and pay at the same time are going to reap the rewards.”

TIA has also welcomed the new digital tool that has been launched today along with the report. Digital Journey will be able to help small to medium size enterprises (SMEs) assess their digital maturity and put together an action plan to make better use of online services.

For more information on Tourism 2025, including extensive background insight, go to


© Scoop Media

Business Headlines | Sci-Tech Headlines


Oceans: NOAA Declares Third Ever Global Coral Bleaching Event

As record ocean temperatures cause widespread coral bleaching across Hawaii, NOAA scientists confirm the same stressful conditions are expanding to the Caribbean and may last into the new year, prompting the declaration of the third global coral bleaching event ever on record. More>>

Scoop Business: A Decade Of Government Pre-Seed Investment

More publicly-funded science is being commercialised after a decade of government ‘pre-see’d investment, according to an independent review. More>>


Solid Energy: Plan To Shut Unprofitable Huntly East Mine

Solid Energy, the state-owned coal miner in voluntary administration, plans to shut down its unprofitable Huntly East mine and lay off 65 staff after deciding the site stands "no chance whatsoever" of finding a buyer. More>>


E Tū: Merger Creates NZ's Biggest Private Sector Union

E tū has been created by the merger of the Engineering, Printing and Manufacturing Union and Service and Food Workers’ Union. It represents more than 50,000 working New Zealanders in industries as diverse as aviation, construction, journalism, food manufacturing, mining and cleaning. More>>


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news