Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Better internet use improves tourism profitability

Better internet use improves tourism profitability

Use of technology is a critical enabler to improve firm profitability and also enhance the visitor experience, according to Tourism Industry Association New Zealand (TIA) Policy and Research Manager Simon Wallace.

Welcoming a new report from the Innovation Partnership that shows that more effective business use of the internet could add $34 billion each year to the New Zealand economy, Mr Wallace says the findings back up the Tourism 2025 growth framework.

There is a high and growing use of internet services in the tourism sector, with moves to online booking and automated inventory, Mr Wallace says.

Those businesses that actively embrace the opportunities that new technology presents are going to be more successful, he says.

“This is not simply about improving business productivity, it’s also a powerful sales tool. Those businesses that can attract customers with an engaging website and make it easy for them to book and pay at the same time are going to reap the rewards.”

TIA has also welcomed the new digital tool that has been launched today along with the report. Digital Journey will be able to help small to medium size enterprises (SMEs) assess their digital maturity and put together an action plan to make better use of online services.

For more information on Tourism 2025, including extensive background insight, go to www.tourism2025.org.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Errors Found: Electricity Authority Dumps Transmission Pricing Modelling

The Electricity Authority is ditching the cost-benefit analysis at the heart of its controversial attempt to find a new way to divide up costs for the national grid after finding an expanding range of serious computational errors in the work by Australian consultancy Oakley Greenwood. More>>

ALSO:

New Record: Migrant Arrivals At 129,500 A Year

Annual net migration has been steadily increasing since 2012. "This was mainly due to the rising number of migrant arrivals to New Zealand," population statistics senior manager Peter Dolan said. "Fewer migrant departures also contributed to the increase in net migration." More>>

ALSO:

Launched: NASA's Super Pressure Balloon Takes Flight From NZ

NASA successfully launched its football-stadium-sized, heavy-lift super pressure balloon (SPB) from Wanaka, New Zealand, at10:50 a.m. Tuesday, April 25 (6:50 p.m. April 24 in U.S. Eastern Time), on a mission designed to run 100 or more days floating at 110,000 feet (33.5 km) about the globe in the southern hemisphere's mid-latitude band. More>>

ALSO:

Trade Agreements: TPP Minus US Starting To Gain Ground

The Japanese government is picking up the pace on reviving the Trans-Pacific Partnership trade and investment deal, with talks scheduled next month among the 11 countries left in the pact after the withdrawal by the US after the election of president Donald Trump. More>>

ALSO:

PACER:

Prices Up 2.2%: Annual Inflation Highest In Over Five Years

"Rising petrol prices along with the annual rise in cigarette and tobacco tax lifted inflation," prices senior manager Jason Attewell said. "Petrol prices in New Zealand are closely linked to global oil prices, and cigarettes and tobacco taxes rise in the March quarter each year". More>>

ALSO:

Undertaxed? NZ Income Tax Rate Second Lowest Among Developed Nations

New Zealand workers pay the second smallest portion of their income to the government among developed nations and less than half the average ratio of their Organisation for Economic Cooperation and Development peers. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news